While there are many web analytics tools out there, the website statistics (metrics) that they reveal are pretty standard across all the tools. But just what do all these hundreds of web metrics and terms exactly mean and what should you do with them? They can be pretty confusing! So this post is for those [...]

First of all, thanks for all the kind words regarding my first web analytics post here last week! I started with the basics last time. This time I am going to be discussing all the free web analytics tools out there and yes, believe it or not, just because they are free, doesn’t mean they [...]

I’m excited to write my first post for MakeUseOf.com. I am a passionate web analyst with many years experience analyzing and improving websites. For my first post, I am going to start with the web analytics basics, great for newcomers to web analytics – 7 Reasons Why Your Website Won’t Last Without Analytics. This will [...]