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How often have you seen comments like “I hate Apple products”, or “Anyone who buys an Android phone is an idiot”? What about something along the lines of “Facebook sucks”?

It’s probably all too often. There is a lot of entirely irrational hate towards tech companies and their products, meaning the most innocuous article can start a full on flamewar Worse Than Hitler: Why Do Flamewars Happen? Worse Than Hitler: Why Do Flamewars Happen? Why are flamewars so common on today's web, and is it really a new phenomenon?  Read More I’ve personally been accused of taking money from both Apple How James Bond Made Me Buy an Apple Watch How James Bond Made Me Buy an Apple Watch Bond has always had a thing for watches. Indeed, some of the best gadgets Bond has ever used have been timepieces. Which means he would buy an Apple Watch. As will I. Read More and Microsoft Stop Bashing Microsoft: 5 Ways In Which They're Awesome Stop Bashing Microsoft: 5 Ways In Which They're Awesome Microsoft doesn't always get fair treatment. When it comes down to it, they're a pretty awesome company. There's been enough Microsoft bashing, now it's time for some love. Read More  in comments below my articles. The supposed evidence for my breach of ethics? I expressed positive opinions about the companies.

Let’s take a look at how people come to hate tech companies, and why they’re wrong to do so.

Fundamentally Wrong

The fundamental attribution error (FAE) is one of the strongest human biases, and it has an incredibly powerful effect on day to day life. People tend to attribute their success to their own positive characteristics, and their failures to external factors – all while assuming the inverse about everyone else.

So, if I win a photography competition I assume it’s down to my skill as an artist, while if someone else wins its because they were lucky – or because they’re friends with one of the judges.



One of the major effects of FAE: people are terrible at understanding the rationale for other people’s choices. Just have a look at the comments on my article on why it’s okay that some Kanye West fans don’t know who Paul McCartney is These Kanye Fans Don't Know Who Paul McCartney Is, And That's Okay These Kanye Fans Don't Know Who Paul McCartney Is, And That's Okay Kanye West and Sir Paul McCartney collaborated on a new track. You'll totally believe what happened next. Read More . The underlying thought process seems to be “I like good music so any music I dislike is bad. Anyone who disagrees with my choices is clearly an idiot — how else could they like Justin Bieber? I don’t like him and I have excellent music taste.”

The same thought pattern is at the route of why people hate tech companies and their products.

It’s 2015, Nothing Really Sucks Anymore

Right now, the number of truly terrible tech products from major manufacturers is very small. There are no bad Apple products. Ignoring Samsung’s low-end offerings, all their recent phones are pretty great. Both OS X and Windows 10 are excellent operating systems. While I love my iPhone 5S, and I’ve no plans to swap it for a Galaxy S6, that doesn’t mean the S6 sucks. It just means that the features that the S6 offers don’t appeal to me.


This is the crux of it. Too often people conflate “I don’t see the appeal of Product X” with “Product X has no appealing qualities”. Somehow, in the crazy neural connections of our brain, gets turned into “I hate Product X”. But feeling hatred towards a product or company is absolutely ridiculous.

My Favorite Feature Is Your Most Annoying Bug

Everyone has different needs when it comes to tech products. I’m a photographer, so I do a lot of image editing in Photoshop and Lightroom. A Chromebook just won’t work for me. Dave Parrack, who writes Tech News Digest, works almost exclusively from one. Even though I could never use a Chromebook as my main machine, I can see why Dave does: it works for him.

Every other tech product breaks down this way. If you don’t understand why someone would spend $10,000 on a gold Apple Watch, that’s okay – a gold Apple Watch just isn’t for you (it’s for Chinese billionaires Is Apple Betting Big on The Chinese Market? Is Apple Betting Big on The Chinese Market? The $10,000 Apple Watch makes no sense...if you're ignoring China. Apple isn't ignoring China. Read More ). That doesn’t mean the Apple Watch Edition sucks, just that its features and price don’t appeal to you. The same is true of the other Apple Watches — I’m happy to spend $400 on a Sport model, while other people aren’t. Just because you think a product is overpriced doesn’t mean anyone who buys it is wasting money. They value it differently. Thinking anything else is just the FAE in action.


Any time you don’t see what someone could like about a product, the chances are you aren’t the target customer. Step back, and put yourself in the shoes of someone who is. You might love the customisability of Android, while other people (like me) care far more about consistent design. Unless you can overcome the FAE, and think about smartphones from a perspective like mine, you’re forever doomed to dismiss all Apple fans out of hand. And that’s too bad.

Hate Isn’t Worth It

Even if you really can’t come to see things from someone else’s point of view, or genuinely think they’re mistaken, getting wound up about it just isn’t worth it. There is a lot you can learn about yourself, and what is meaningful to you, from things you dislike. One of my favourite film critics, the all-caps wielding Film Crit Hulk, puts it best in his article on why you should never hate a movie. Hulk recounts a chance meeting with the director Quentin Tarantino that changed how he viewed movies.

Tarantino told Hulk:

Never, under any circumstances, hate a movie. It won’t help you and it’s a waste of time… There’s plenty of reasons to not to like a movie. But if you hate them? Meaning if let them bother you? Then they’ll do nothing but bother you. Who wants to be bothered? There’s so many better things to do with movies… Bad things can be so much more interesting than just bad.

The article is worth reading in full and is relevant to any kind of criticism. Getting upset and angry that someone likes something you don’t is a recipe for unhappiness.

Closing Out

It’s all to easy to forget that everyone else on the planet thinks and feels the same way we do. The fundamental attribution error underpins how we think about other people’s motivations and actions. When they do something we disagree with, even if it is just buy a phone we don’t like, our all-too-fallible brains try to dismiss them as fools. This leads to so many unnecessary arguments online. Just maybe, other people have considered something equally deeply and come to a different conclusion.

There is no point to hating tech companies and their products. Getting upset because someone is buying something you’re not interested in benefits no one. Different people like and need different things — it’s what makes us human.

What do you think? Is there ever a good reason to hate a tech product, the company that makes it, or the people that buy it?
Image Credits: Furious frustrated Via Shutterstock, XKCD.

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  1. Anonymous
    June 30, 2015 at 8:47 pm

    People will always do this, because most people want to project their own tastes onto everyone else. It's just human nature.

  2. OnlyOneComment
    May 22, 2015 at 1:05 am

    I do not agree with this article. Yes, hate is annoying, but it isn't irrelevant. You said it yourself, "The fundamental attribution error (FAE) is one of the strongest human biases, and it has an incredibly powerful effect on day to day life. People tend to attribute their success to their own positive characteristics, and their failures to external factors – all while assuming the inverse about everyone else." Its human nature. Its that thing that us humans love so much; Competition. The desire to win because of some specific trait you possess. It develops individualism, so I see this as completely necessary unless you want everyone to be and think the same. Hate on other products may be misplaced but it needs to happen in some shape or form. If no one opposed certain things about any product, the product would never change because it is obviously perfect.

  3. Bikas
    May 20, 2015 at 10:59 am

    Yeah hatred is overrated. Why don't we just go on boat and accept the fact that MeeGo is the best mobile OS and Solaris is best desktop OS?

  4. GlenWSimplify
    May 19, 2015 at 10:33 am

    I love this article, it is oh so true, I recently started a similar discussion between some friends on Facebook. Like I said to them, at the time, weather you like Apple or Windows is purely a personal choice about how well the companies products work for you! I used to love Windows and rubbish Apple! Then I converted to Apple and rubbished Windows. Now I am still an Apple fan and have all Apple at home, but I like some of what Windows does as well, it could be said that I like both eco-systems now. One's not better than the other, just different! For me Apple does the things that I want better! Great article, thanks Harry!

    • Harry
      May 19, 2015 at 11:21 am

      Thanks Glen, glad you liked it! :)

  5. djsinging
    May 19, 2015 at 9:31 am

    "Nothing +ve to say???"

    That would basically render all politicians to their politics, lawyers to their practice and defendants of criminals useless...???

    We dont live in a perfect world. However its the imperfections that make us who weare - HUMANs
    - else we would all be in the garden of aden having everything except for the fruit from the tree of knowledge....

  6. Gianluigi Giorgetti
    May 19, 2015 at 9:25 am

    I think that you risk to go from one extreme position (everything you don't like is wrong for everyone) to the other (it is wrong to hate anything).
    Well, maybe "hate" is too much, but I think you could be selfconfident enough to say this is good for me, this is not for me but maybe for someone eles, and this is not good for anyone.
    This is, e.g., the case of the 10,000$ gold watch. It is true that someone could afford to buy it without a blink. It is true, but not fair. I get that you were pointing to the fanatics that will destroy everything with the apple logo on it, but I strongly suggest a mid position, I fear a word where you can't say this is absolutely wrong, if you add "IMHO" at the end, of course.

    • Harry
      May 19, 2015 at 11:20 am

      I get what you're saying but I disagree a little. I don't think there'll ever be a need to stick IMHO at the end of things as long as people don't express opinions as the truth. I think the 10k Apple Watch is obscene. But that doesn't mean it is.

    • Vinny
      May 19, 2015 at 12:06 pm

      For me it is absolutely wrong to burn $10.000 on a "simple" watch when there are so many people in need for help. But just for that saying I hate that watch or Apple? No that is a step to far.

    • canswiss
      September 30, 2016 at 10:24 am

      why is it “not fair"

  7. Oscar DeBarge
    May 19, 2015 at 8:47 am

    Yeah, I remember when the Mac first came out. Oh, how the pundits, computer experts, etc. all hated it. It was a "not a real computer", "just a toy", the GUI was too simplistic that only idiots would use it, the GUI was too simplistic that it made the users dumber (no, really!), and so on and so on.

    That hatred has spread to any and all products that Apple produces; iPod, iPhone, iPad, etc. For example, do you know that iPhones are racists, because most of their buyers are White people? Or something like that. :-)

    And now, hate for hate's sake has spread the other platforms, it seems. Some people can't just like their preference, they have to hate the "other."

    Maybe it's the times we live in, what with Climate Change and Peak Oil and GWOT or whatever other stuff is there. All that background noise grinds away at our senses, keeping us always on edge, irritated, testy, that we end up snapping at anything and everything.

    Or something like that :-)

    • Harry
      May 19, 2015 at 11:18 am

      Yeah Oscar, you're pretty on point there. Hating other people's preferences is just so odd to me!

  8. Vinny
    May 19, 2015 at 7:41 am

    I stopped reading all those comment after the 10 time someone says "I hate this or that"
    The whole point of this article is, according to what I read in it, to STOP HATING because it is useless.
    The people that like the product you "hate" will just look at you if you're an idiot
    The company for that company really doesn't care what you think about it. They will sell it anyway to others.
    Most people with some common sense will think you're an idiot over exaggerating like this over some silly dead thing.

    It's OK to "not like" and "don't wanne use" and "will never buy" or even "IMHO you are an idiot to use this shit" but STOP HATING as long as you don't understand what hate really is.

    It is a trend to say that you hate something when you just don't like it. It's the first reaction youngsters have when something doesn't go as they want.
    Want to be creative? Find a new expression!

    • Harry
      May 19, 2015 at 11:17 am

      Spot on! Yeah reading comments online is kind of like a game of Russian Roulette. Except all the chambers are loaded.

  9. Saikat
    May 19, 2015 at 7:40 am

    Spot on. So often we forget that we have a thing called "choice". It's a huge blessing in itself. The energy in hating something can be so easily spent in choosing what works for us. And in learning how to use it well.

    • Harry
      May 19, 2015 at 11:16 am

      Thanks Saikat, yeah that's exactly how I feel about this.

  10. Eddie G.
    May 19, 2015 at 4:39 am

    I for one can honestly say I "hate" Microsoft, for their methodolgy and their attempts (earlier on of course!) to prevent me from installing and using Linux as an alternative OS on my PC / laptop. As for Apple? I don't hate them, I don't love them...i just don't acknowledge them at all. Their devices while nice and sleek in design are too expensive for my financial situation, and so they've been relegated to the "Bugatti / Lamborghini" category...the "only If I'm Rich" group, and so I don't bother paying attention to them. But I also don't go around online insulting others because they decide to go with either of those companies. One individual is not to blame for improper business practices, nor for the vision of a innovative company owner.

    What could be considered a bit troubling is some of the "hate" I sometimes get for stating I use Linux....from "Open Sore fanboy" "Torvalds' Troll" I've been called...I just take it on the chin and keep on moving...but I guess that is the blessing and the curse of the internet isn't it? You can hide behind a façade and voice your opinion...and you can...well....hide behind a façade and voice your opinion! LoL!

    • Harry
      May 19, 2015 at 11:15 am

      Exactly. The correct stance on a company who's products don't appeal to you is indifference. As for the Linux name calling, it depends on where you say it I suppose. There's an issue with comments from Linux fans saying "should switch to Linux" every time someone writes an article about fixing a problem in one of the other OSs.

  11. Keith Bainbridge
    May 19, 2015 at 4:30 am

    Interesting way to look at matters. I guess you're right. My pet aversion comes from being told that my 4 year old laptop can't be updated. It's running fine 3 years later on Linux, in fact better than ever in many respects

    Then that is many Apple users attitude that Apple knows what is best. One Mac User Group roundly critised a journalist (relieving whilst regular person was on leave) for canning a new Apple product. (Wonder how independent the regular Mac review journalist, a member of that User Group, can be?) Then read the vitreol written when somebody wanted to change the default way OSMail moves when you delete an item. The answer was 1 line of code. The vitreol went for pages, primarily claiming that Apple is correct and wanting to change is just idiotic and worse.

    I guess I don't want to be seen as complicit in spreading the Apple infection.

    Keith Bainbridge.

  12. Rhonda Lea Kirk Fries
    May 19, 2015 at 12:22 am

    I hold a grudge.

    I was an early Apple aficionado. My work computer was a Xerox 820-II running CP/M (1984), but my personal computer (when I could finally afford it) was a Mac Plus (1989).

    PC users had a lot of software from which to choose. Because of Apple's business choices, users were extremely limited. Eventually, I gave up, and my next computer came with a Microsoft operating system.

    I'll never use an Apple product again. Once bitten, twice shy.

    Microsoft has issues that drive me batty, but it learns from its mistakes (sometimes it takes a while), and eventually it improves. Apple may have some good products now (and they had good products then, too), but the control freak element is baked into the corporate culture.

    I don't do fanboy flamewars, though, because I'm not a fanboy. I'm just a user who wants to have a relatively trouble-free computing experience.

    • Harry
      May 19, 2015 at 11:13 am

      Wow that's a long time ago! The company's changed a lot since then but I can totally see your point. It's great how much MS has listened to their customer base in the last few years.

    • PacoH
      May 19, 2015 at 2:36 pm

      Maybe from a psychological perspective, but hate or resentment or whatever you want to call it, is a NORMAL and healthy reaction towards any entity or anyone who exploits you and cheats you. That's what corporations do. It's just a protective mechanism. Apple is especially guilty of exploitation. They treat their EXPENSIVE products, with the unreplaceable batteries, and CPUs that are too slow for the next gen OS, like they are disposable pretty toys for rich kids.

  13. PacoH
    May 19, 2015 at 12:01 am

    This article is a little too fanboyish and a little too biased for me. There are many reasons to despise large corporations that produce mediocre products at a premium price. And yes, Apple is one of them. Batterygate, planned obsolescense, a very poor UI IMO--almost complete lack of simple keyboard shortcuts for many necessary functions, poor response to security issues. The list goes on and on… That's not to say that MS doesn't have its share of faux pas, either. They do. The fact is, American corporations bleed their customers dry and offer little-to-no reasonable support. It is healthy to hate that.

    • Harry
      May 19, 2015 at 11:12 am

      I think you've missed what I was trying to say. In your opinion, Apple's products are mediocre. Hate is never healthy.

  14. love anything but apple and their people!
    May 18, 2015 at 11:35 pm

    My hate is not so much of the product as it is apple and the sicafants that be their crap. I don't like windows phones but I never flame on anyone for saying they like them or buy them or that they are better than Android, that don't bother me a bit. Apple act like they are better than everyone else and the price who buy apple tend to Act that way too! So maybe you need to write another article cause at least in my case you missed the mark. And just cause you work really hard not let it come through in your article it still did, I can tell you where putting apple and yourself on a pedestal!

    • Harry
      May 19, 2015 at 11:10 am

      I don't think I made any secret of the fact I'm a fan of Apple products. But nor did I place them or myself on a pedestal. I think you've kind of missed the point of the article.

  15. random observer
    May 18, 2015 at 11:01 pm

    First of all, I really try not to hate. It requires a huge amount of energy and will eventually consume you. Second of all, I don't dislike Apple, Windows, Android or any other product or manufacturer, but I do have a serious problem with the people who so vehemently support them without having any verifiable reasons as to why they do so.

    • Harry
      May 19, 2015 at 11:09 am

      Yeah I agree with you there. Love and hate are just the two sides of the same coin. I don't understand feeling super passionately about anything like some people do about operating systems.

  16. George Klein
    May 18, 2015 at 7:35 pm

    I have been an Apple user since 2009, when I switched from Windows to Mac OSX.
    I like Mac OS X much better than Windows, without really hating the latter.
    Windows has a few better points than Mac OS X, but Mac OS X has lots of better points than Windows. Overall Mac OS X is the winner.

    • Harry
      May 19, 2015 at 11:07 am

      That's pretty much my journey exactly. I switched in 2010 I think. I'm really impressed with what Microsoft is doing at the moment. I'm unlikely to switch back but Apple could deffo take some inspiration.

  17. spidermap
    May 18, 2015 at 5:30 pm

    to Theafrod - I have tried my best! Howeverm it is beyond me how you can draw an analogy between the author's comments and your statement!

    • Harry
      May 19, 2015 at 11:06 am

      It's the internet, anything goes!

  18. Theafrod
    May 18, 2015 at 4:35 pm

    So according to your article we are also supposed to think it is fine to have cars with square-shaped wheels as long as there are somebody who likes them, even it its frigging common sense they won't work as well as cars with round ones? Mmmmkay...

    • K.I. Matthews
      May 18, 2015 at 8:57 pm

      Theafrod - you've obviously never driven a car in northern Alberta in the middle of February.

    • Harry
      May 19, 2015 at 11:05 am

      Way to take things all the way to absurdity! Yes that actually is sort of my point. Wheel's aren't the only thing that vehicles can use: tracks, skis and waterjets are all other methods. If someone has a good reason for using square wheels, then yep, they'd work to.

  19. Bob
    May 18, 2015 at 1:56 pm

    I hate Apple products. Not because they suck. They don't. They are very, very good products. I just don't like the product...just not to my taste and way of doing things. Same with the tv show 'The Sopranos'. It's a very well done tv show, no doubt about it. I just don't like the subject matter, so I never watched it.

    • Harry
      May 19, 2015 at 11:03 am

      Hate is a very strong emotion to feel towards something that isn't to your taste. I would've thought indifference would be more accurate.

    • Bob
      May 19, 2015 at 1:36 pm

      I'm not indifferent. I actively dislike the Apple ecosystem. I resented the closed nature of the Apple Way and not being able to get under the hood or use anything not Apple. And I really do hate iTunes. To me, it was the most frustrating, maddening, clumsy piece of software that made the simplest tasks overly difficult and completely ignored the organization of my music. That said, I still can say that for some people, Apple is a very good choice because for the most part, what it does, it does very well.

  20. Evan
    May 18, 2015 at 8:07 am

    I only hate Apple when they do things like threaten legal action against people who don't follow their TOS, or try to kill music streaming services.

    • Harry
      May 19, 2015 at 11:03 am

      Well TOS are legally binding so they're well within their rights to... And it's the record labels who are really trying to kill streaming services. They've just got Apple by the balls.

    • Evan
      May 19, 2015 at 11:47 am

      Apple's TOS are legally binding? If that is true, then Apple is even worse than I thought. Can they just write whatever they feel like in the TOS, and it instantly becomes law?

  21. B-Dub
    May 17, 2015 at 11:17 pm

    Man, I must be dumb, I even misspelled the word misspelled !

  22. B-Dub
    May 17, 2015 at 11:08 pm

    Irrelevant? People expressing strong and overgeneralized opinions influence buying decisions all the time - rightly or wrongly, for better or worse.

    FAE is only one of a many things that may come into play, often in combination, to drive this behavior. As one example, people who really want to be heard and to influence others often resort to overgeneraliztion, brevity and/or extreme sentiment. It's not unlike a columnist using a click-bait title with a falsehood or extreme position to attract more attention to his opinions and agenda.

    What I try to do whenever reading columns or the comments that accompany them, is add "IMO" in my mind after every opinion I read that is stated as if a fact or "I recently read somewhere that ..." before any authoritative statements by a person who clearly is not an expert on the subject.

    When someone writes "Facebook sucks (IMO)" I focus on what is left unsaid or unwritten: the reason that he or she feels the company, CEO, product, or service is unacceptable for their values, needs, or preferences. If I think there may be value in drawing that out, I can always ask a question rather than (a) trying to refute an overly broad statement I can't fully understand or (b) retaliate with an equally obtuse counterstatement ("Facebook RULES!!!"), or worse, a personal attack ("No, YOU suck" or "you mispelled a word in your comment so your opinion is worthless" or "you must be a dumb [insert despised/envied nationality here]"). If the person replies with something rational and specific, I can give it whatever consideration it deserves. Otherwise, I just move on.

  23. dragonmouth
    May 17, 2015 at 10:57 pm

    "Your Apple/Android/Windows Hatred Is Irrelevant"
    The hate only exists in the fanbois' minds. They interpret ANY negative comment about their favorite product as "hate". They are guilty of "If you're not with us, you're against us" fallacy. I may dislike something but I never "hate" it.

    "It’s all to easy to forget that everyone else on the planet thinks and feels the same way we do."
    That's where you are wrong, Harry. Humans are not part of some hive-mind whose members all think the same. Humans are all individuals, each with their own individual opinions.

    • Harry
      May 19, 2015 at 11:01 am

      Well no. The hate is plastered all over every comment section about operating systems. As I said before, not all negative comments are hateful, and nor are all people who dislike anything hating it. But I'm talking about a subset of things.

      Sorry that sentence was a bit unclear. I meant that everyone thinks, feels, holds opinons in the same technical way we do. Not that they reach the same conclusions. As in, you also feel joy (though sometimes I question that!).

  24. Davin Peterson
    May 17, 2015 at 6:10 pm

    The problem with Apple is that unlike Android and Windows, Apple locks down its OS and doesn't allow it to be installed on other computer and devices. iOS is closed while Android is open sourced and is much more customizable. As a result, Apple is priority and don't have as many options to chose from as you do with Windows and Android. There are 10,000+ Android phones/tablet, but only 1 iOS phone & tablet. Also, Apple devices are more expensive than Android & Windows.

    • Jack Smith
      May 17, 2015 at 7:10 pm

      Davin. Did you read the article. Just because windows or android works for doesn't mean it works for me. I prefer iOS. I might go uBuntu but I will never go android because I don't want a phone that I'm forced to log in to google. I might go to windows but at this stage its highly unlikely. If you like apple and don't like the fact that its closed then jailbreak. Otherwise buy android or windows but otherwise don't stress or get upset that I'm about to buy an iPhone 6. It probably won't change your life.

    • Chinmay S
      May 18, 2015 at 2:10 pm

      @Davin: Just because Apple's iOS is closed it is bad and Android is open so it is good? There may be more than 10,000 android phones but what about "quality" apps? Does Android even have one?
      Quality also comes at a price. Look at iPhones - the best looking phones on the planet though there are some good looking android phones like a handful from LG and HTC.

      Anyone can choose any phone. If anyone buys Apple devices doesn't mean that they have made a wrong decision. Same can be said for Android or other devices.

    • Harry
      May 19, 2015 at 10:58 am

      Hey Davin, as the guys said I think you may have slightly missed what I was saying. Open isn't necessarily better than closed and nor are iPhones more expensive than equivalent Android phones. It's just about what works for you.

  25. Scott Wilson
    May 17, 2015 at 6:02 pm

    The problem is the biased valley press encourages and sparks these fights on purpose for clickbait. And, there's a heavy dunning-kruger bias toward Apple. Journalists are not technical. But they do know that if they don't kiss Apple's butt, Apple can and will and has banned people from all their events. So they lie for Apple. That causes all of this. People aren't stupid. They can tell when they are being manipulated. So if the press was more ethical, we wouldn't have these problems. You fake news sites and fake review sites like TheVerge and Anandtech to blame for all of this.

    • Justin Pot
      May 18, 2015 at 5:52 pm

      I can't speak for other sites, or even the whole of MakeUseOf, but as for me screw Apple's list of approved journalists. I don't care if I'm put on a list of people invited to their live infomercials, I've never watched one and never intend to. Your "big announcements" bore me, I'm not interested in anything until I see exactly how ordinary people can make use of it.

      I'm going to tell readers what I think is interesting and ignore anything I think sucks. I hope readers like you can help me sort out what is and isn't cool.

    • Harry
      May 19, 2015 at 10:57 am

      You're seriously generalising journalists there @Scott. Plenty of them are technical, and are certainly more technical than the vast majority of consumers who actually buy products. Also your examples are miles of point. The Verge is one of the best tech news sites going and Anandtech set the bar for technical reviews.

  26. Swami
    May 17, 2015 at 5:28 pm

    I loved the article and was so sure of sharing it with my friends who almost always seem to be involved in one flame war or the other. That is, until I got to this,

    "Unless you can overcome the FAE, and think about smartphones from a perspective like mine, you’re forever doomed to dismiss all Apple fans out of hand. And that’s too bad."

    What I get from these statements - (a) This article takes a dig at non-Apple fans exclusively (b) Anybody who doesn't share your perspective is doomed with FAE bias

    Is this your idea of being neutral in your assessment because these lines clearly indicate anyone who isn't an Apple fan has the FAE bias? Really? And you are the one to talk about bias?

    I HATE flaming!! At the same time, an underhand jibe within a supposedly neutral article also needs to be highlighted. I wouldn't even have bothered to comment if the title had merely said "Your Apple Hatred is Irrelevant, Give it Up".

    P.S: I own devices running iOS, Android & Windows and I love them all...

    • Eric
      May 19, 2015 at 1:26 am


    • Harry
      May 19, 2015 at 10:55 am

      I think you misconstrued what I was saying! I meant for people to consider how I, an Apple fan make my choices before dismissing them. I could just as easily have flipped it and said that I need to look at how Android fans make their choices (which I try to but because of the FAE is damn hard!) Glad you liked it otherwise. :)

  27. James
    May 17, 2015 at 3:52 pm

    I think you mean checked. You are a true American you can't form a proper sentence.

  28. Dan
    May 17, 2015 at 3:50 pm

    Don't tell me what to hate and what not to hate, last time I check this still was America.

    • Harry
      May 17, 2015 at 3:58 pm

      Actually it's Ireland. And MakeUseOf is registered in Hong Kong. The CEO is Australian.

    • Chinmay S
      May 18, 2015 at 2:02 pm

      "The CEO is Australian."
      Till now I knew that Aibek Esengulov was CEO. Who is the new one?

    • James Bruce
      May 18, 2015 at 2:11 pm

      Jackson took over end of last year. Aibek is focussing on other projects now. Have you checked out Grouvi yet?

  29. Hildy J
    May 17, 2015 at 3:49 pm

    Since my post was the example you used, let me say that there's a difference between hating and criticizing. My point was that gen-1 products are often problematic. I would have said the same thing about the gen-1 Android smartwatches.

    The opposite of hate is love and that is just as bad (and just as annoying). All products have flaws and neither reviewers or commenters should be condemned for pointing them out. People should buy a product because its enhanced features are worth the price of the upgrade to them and any flaws are acceptable, not because its the newest flagship from their favorite company.

    • Harry
      May 17, 2015 at 3:55 pm

      Hey Hildy,

      Your comment was never meant to be held up as an example of hate. My only issue with your comment was the "overpriced" and "underfunctioned" neither of which is an objective fact. An early draft had a paragraph saying that but I thought it singled you out too much. In hindsight, leaving it in would probably have cleared up any ambiguity.

      Sorry that wasn't super clear!


    • Harry
      May 17, 2015 at 3:56 pm

      Oh and I think I disagree about hate and love being opposite. I think the opposite to both is indifference and the two are very closely related.

    • Hildy J
      May 17, 2015 at 4:36 pm

      First, I don't mind my comment being singled out, I just wanted to point out that it wasn't driven by hate.

      As far as "overpriced and underfeatured", while it is subjective, I feel that the same features can be found on competing smartwatches for less money and there are no additional features to justify a higher price. Perhaps I should have used "or" instead of "and".

      We'll have to agree to disagree about opposites. I see love and hate as the "Yes!!!" and "No!!!" of comments while indifference is the "Meh." I prefer skepticism, the "But," of comments.

  30. ReadandShare
    May 17, 2015 at 3:03 pm

    Agree that all three three major OS's are pretty darn good and easy to use. My concern is to not be too drawn into anyone's "walled garden". Apple is into this the most, but Android and Windows seem to be following along.

    I make an effort to use the most popular formats for all my data files (e.g. xls, doc, ppf and pdf for data, mp3 for music, mp4 or avi for video). Every OS has plenty of apps that can run these formats. This way, I can easily access my files -- with any OS on any device. My desktop uses Win 7 and my tablet and phone use Android.

    I am also using the browser more and more -- and that is OS agnostic as well.

    • Harry
      May 19, 2015 at 10:53 am

      Congrats you totally got the point of the article! ;) I can understand why you wouldn't want to be drawn into a walled garden, I just don't share the same concerns. Neither of us is wrong in the choices we make because the reasons we make them are completely valid.

  31. Oak
    May 17, 2015 at 2:53 pm

    Excellent! If you dont have anything positive to say, dont say it.

    • dragonmouth
      May 17, 2015 at 11:01 pm

      " If you dont have anything positive to say, dont say it."
      If we all did that, there would be no progress. Criticism, which by definition is negative, is what points out the flaws and shortcomings of an invention or a discovery.

    • djsinging
      May 19, 2015 at 9:31 am

      That would basically render all politicians to their politics, lawyers to their practice and defendants of criminals useless...???

      We dont live in a perfect world. However its the imperfections that make us who weare - HUMANs
      - else we would all be in the garden of aden having everything except for the fruit from the tree of knowledge....

  32. thedatabug
    May 17, 2015 at 2:53 pm

    Your article may well be true for some people. However I dont usually hate a company because of x feature over loving another company because y feature. I usually hate companies for their unfair underhand business practices (some are worse than others here).And usually for taking away more and more choice from how the consumer uses their product. I generally do not hate one company and love another. I mostly hate all companies and tolerate some slightly more than others.

    • Harry
      May 19, 2015 at 10:51 am

      Again, unfair and underhanded tend to be subjective interpretations unless they cross over into criminal stuff.

  33. Cutler Cox
    May 17, 2015 at 2:46 pm

    I completely understand where you are coming from with your post, but I'll still probably argue about these things online. These petty arguments I get into here on the web help me get out some anger, and I'd never bring it into the real world. Arguing is fun if it stays away from the "well, you're stupid" and all the other insults that can come. Arguing helps me see how others think about something, usually because I can't understand how they feel that way. A world without arguments would be a very boring world.

    • Harry
      May 19, 2015 at 10:50 am

      Oh I'm not against arguing. Just against stupid flamewars and all the silly stuff that surrounds discussions of OSs.

  34. Vyom
    May 17, 2015 at 2:33 pm

    Spot on article. One that I could share everywhere I see flame wars.

    Though, you probably are no fun. No hate for Apple/Windows/Android! :/


    • Harry
      May 19, 2015 at 10:49 am

      Hahaahhaha glad you like it! And I'm lots of fun. :P I'm just as prone to these biases as everyone else!

  35. Arpit Kharbanda
    May 17, 2015 at 2:31 pm

    Let me rationalize as I am the quintessential 'apple hater' and am not saying android is better in any way or samsung a better company. The problem I have with apple is that it's products are overhyped and overpriced and for the most part it is form over function. Steve Jobs created aura around the brand and himself that he could very well be annointed the Pope of Technology. If you have seen the famous for 1984 advertisement where apple takes on big blue, you will see people in suits, and ties and brief cases jumping off a cliff being compelled by a face in a giant screen. Jobs was the 21st century version of the guy on the screen and people drinking the koolaid are the modern hipsters.. By not allowing one to make choices about how to use and what to do on their devices apple is basically a telling you that they know what is better for you. I guess looking at the numbers they do, most of the customers don't mind that. The most demanding thing most mactards do on their toys is play angry birds anyways. Many call apple products the bmws of their category. Well if every jack including local cabbies flaunt it, and it's a Toyota and not a BMW..

    • Ray
      May 22, 2015 at 1:03 am

      This 'Mactard' has hardly ever played any games on any of his Macs... ever... but thanks for noticing :)

    • Ray
      May 22, 2015 at 1:12 am

      Now for my real comment- I am a Mac user, have always liked Mac and will probably always be so. However, I also like Linux and have about a dozen different installs of various flavours. I am not a fan of MS, never have been probably never will be. In saying that, there are many things about Apple that I don't agree with (as a company) or like (as in, features and faults) but I will not be swayed by advertising, 'popular' opinion or pretty things to change technologies, at least not without doing my research, which is how I became an Apple user in the first place, my first Mac was an LC575 running OS7.5, still got it... and it still runs :)

    • Patrick
      September 2, 2016 at 7:30 am

      What are you talking about! It's not like Apple is one of those vain retarded fashion companies that charges 10s of thousands of dollars for "bling watches" and then gives them to celebrities to get rich idiots to give them money for no reason other than a replacement for the stick up their arse!

      Oh wait...

  36. Litho
    May 17, 2015 at 2:30 pm

    In my case, it's completely relevant. I'm an OpenBSD user, and my type generally believe everything to be insecure and bloated, even our own.