Apple is in fine fettle right now. The Cupertino-based company has billions of dollars in the bank, a phenomenal share price that continues to rise, and a legion of fans who will follow Tim Cook and co. wherever they may go. They also have a product line that is selling phenomenally well, and which looks set to continue to do so into the future.
However, there is one slight worry hanging over Apple in the aftermath of the iPhone 5 unveiling. Has the company lost its mojo? While the iPhone 5 is clearly a great product – fighting for the right to call itself the best smartphone on the market – it’s only slightly different than the iPhone 4 and iPhone 4S that came before it. This lack of innovation needs to be discussed, and this is the best place to do just that.
This Week’s Question…
Where Does Apple Go From Here?
For this week’s We Ask You column, we want to know your thoughts on the direction in which Apple should head next. Its imminent future is clearly assured, with the iPhone 5 having sold out in 24 hours, and the iPad Mini universally expected to be unveiled in October just in time for the 2012 holiday season. But then what?
For around a decade, between 2001 and 2011, Apple proved itself to be the biggest innovator in the tech business. Sure, it borrowed ideas from everywhere (as Steve Jobs openly admitted) and many of its products were essentially undesigned to their core essentials, but it still changed the world with iTunes, the iPod, the iPhone, and the iPad. And ate into Microsoft’s market share with strong laptops, desktops, and operating systems.
For the past year or so the innovation seems to have dried up. No one but the most committed Apple fanboy can be pleased with the iPhone 5, which, in many ways, saw Apple playing catch-up with the best Android handsets. And the iPad Mini is hardly going to be revolutionary, again being more of a necessity than anything else in order to compete in the burgeoning 7-inch tablet market.
We want to know your thoughts on all of this. Should Apple try harder to innovate or is this policy to rest on its laurels with annual incremental updates enough to keep the company on top? If consumers are happy to buy the latest iPhone and iPad despite this lack of improvement over previous models, would Apple be mad to try anything spectacular and risk upsetting its fans? Did the death of Steve Jobs also mean the death of inspiring innovation at the company? Or are Tim Cook and Jony Ive more than capable of replacing him?
All comments will be digested to form conclusions in a follow-up post next week where we will detail what You Told Us. One reader will even win Comment Of The Week, which will be included in the follow-up post! What more motivation than that do you need to respond?
We Ask You is a weekly column dedicated to finding out the opinions of MakeUseOf readers. The questions asked are usually open-ended and likely to start a conversation. Some are opinion-based, while others see you sharing tips and advice, or advocating tools and apps to fellow MakeUseOf Readers. This column is nothing without you, as MakeUseOf is nothing without you.