In the recent release of iOS 6, Apple included new and improved features for users to gain better control of privacy on their iOS devices. Though a lot of news of late has been about the problems of Apple’s new Maps, the Center for Democracy & Technology has recognized and lauded the new privacy features of the operating system.
The CDT says in its blog that it “applauds Apple’s decision to incorporate these substantial pro-privacy elements into iOS 6, allowing users to finally control how their data gets shared with specific apps, and to more easily express a desire not to be tracked by marketers.”
The new privacy settings in iOS 6 are located in the Settings app > Privacy, where users can disable tracking of their address, iCal, Reminders, Photos, Twitter and Facebook, etc. Tapping these settings will reveal, for example, which apps have requested access to specific personal data on your device.
Privacy is also where you can turn off Location Services, which uses both GPS and cell tower locations to determine your approximate location. If Location Services is disabled, default Apple and third-party apps can’t gather user data for their various purposes.
The CDT also praised Apple for including a way for users to limit advertising tracking, via Settings > General > About > Advertising > Limit Ad Tracking. When this setting is enabled, it signals to potential advertisers that the user doesn’t want to be tracked. The CDT goes into more detail about how useful the advertising limits are and how they work.