Apple is doing rather well for itself at the moment. But as much as Tim Cook and company are swimming about in ever-deepening pools of cash, there’s a distinct lack of fresh, new ideas coming out of Cupertino. Perhaps we, the MakeUseOf faithful, can help this company in need.
The Next ‘One More Thing’ Moment
We want to know, Apple Has Run Out Of Ideas: Can You Help?
Whoop! A new MacBook that’s slightly less good than the last one. Whoop! A new smartwatch that needs charging every few hours and won’t work unless it’s connected to an iPhone. Whoop! An exclusivity deal with HBO which prevents the rest of the world from watching Game of Thrones without a cable subscription.
This is pretty much everything Apple announced at its most recent press event. And we already knew about the Apple Watch, as it was revealed a few months previously. From someone on the outside looking in, Apple looks like it has stopped trying, stopped innovating, and stopped pleasing anyone other than those already in love with the brand.
Apple is making more money now than it ever has before. It has just celebrated the most profitable quarter ever achieved by any company, its share price is still climbing, and it has the cash cow that is the Apple Watch coming out soon.
And yet, despite all of this, there’s discontent in the air. Not amongst the rabid faithful, of course, who won’t have a word said against their beloved Cupertino, but amongst the rest of the tech community, who are starting to think Apple may just have run out of ideas.
This may not be the case, and you may personally believe Apple is as strong as ever. If so, tell us as much in the comments section below. The rest of you — those people who share the sentiments expressed above, have a mission, should you choose to accept it. We want you to tell Apple what the next big thing is that they should be working on.
Whether it’s a redesigned version of an existing product, or a brand new product you think Apple could pull off. We really don’t mind what it is, just as long as it’s you giving Apple ideas. They don’t even have to be particularly good ideas, because when a company is as low on inspiration as Apple seems to be, they’ll listen to any old crap.
We Need You!
All comments will be read and most will be replied to, before the responses are turned into a full article. Those readers providing the best comments will thanked by name, receiving our extreme and everlasting gratitude for their efforts.
We Ask You is a column dedicated to crowdsourcing the wisdom of MakeUseOf readers. This column is nothing without you, as MakeUseOf is nothing without you.