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Apple is famous for several things: Steve Jobs, the Mac, the iPhone, and industrial design. And, lest we forget, high prices Why More People Would Use Mac If It Cost The Same As Windows [Opinion] Why More People Would Use Mac If It Cost The Same As Windows [Opinion] I'm writing this on a Windows PC for one very good reason - Macs are too damn expensive. If only Apple was to lower the price of its full range of Mac computers then everyone... Read More . Apple products are expensive to buy and not really aimed at anyone living on a budget. This all means Apple is loved and hated in equal measure You Love Apple or Hate Apple, No Exceptions [We Ask You Results] You Love Apple or Hate Apple, No Exceptions [We Ask You Results] What's clear is that a) everyone has an opinion and b) everyone sees this in black and white. Read More .

Many Apple fans 8 Essential Twitter Accounts For Apple Fanboys 8 Essential Twitter Accounts For Apple Fanboys I’m not an Apple fanboy myself but I do know a few. They don’t deserve the treatment they receive, and have done throughout history. They’re still human, and still people who need love and attention... Read More will tell you that the prices aren’t all that extravagant, and the small premium that does exist is justified by the quality of the products To Buy The New Mac Pro Or Build Your Own? The Answer Might Surprise You To Buy The New Mac Pro Or Build Your Own? The Answer Might Surprise You Is the new Mac Pro reasonably priced when compared to a PC you can build yourself, or is the “Apple tax” in full effect? Prepare for a shock. Read More . Everyone else shakes their heads in disbelief at such fervent fanboyism.

With this in mind it’s time to set the ball rolling on this week’s We Ask You.

From Apple To Crapple

We want to know, Should Apple Cut Its Prices? This is an extremely simple question that could be answered in a single monosyllabic grunt. We’re obviously hoping the MakeUseOf readership delves a little deeper that that though, and engages in a healthy debate about Apple’s pricing strategy.

Please do answer the primary question first, obviously. But the more thought and reasoning you put into your answer the higher your chances will be of winning a T-shirt for your contribution. So, should Apple cut its prices?

apple-fanboy

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We’re talking about hardware here. Macs, MacBooks, iPhones, iPads, iPods, and the like. Some of which are more competitively priced than others. Would you like to see prices cut across the board? If so, to what degree?

Should Apple be cutting prices by 10 percent? 20 percent? Even 30 percent?! What level of permanent discounting would make you more likely to go out and buy an Apple product over a rival brand?

If you think Apple’s prices are fine as they are, then please tell us why. Do you think the high prices give the Apple brand an unattainable kudos? Do you think the quality of the hardware would suffer if prices were cut?

Would you, a touch controversially, rather see Apple products costing more in order to keep them reserved for the bourgeoisie and kept out of the hands of the proletariat?

Let us know your thoughts on the subject in the comments section below and we’ll hopefully enjoy a healthy discussion with respect on all sides. Possibly. Maybe. Unlikely.

Have Your Say

All comments will be read and most will be replied to, before a follow-up post is published containing the We Ask You ResultsOne reader will even win Comment Of The Weekwhich will be included in the follow-up post!

We Ask You is a column dedicated to learning the opinions of MakeUseOf readers. This column is nothing without you, as MakeUseOf is nothing without you.

  1. Saikat B
    May 13, 2014 at 5:10 am

    The world would be such a boring place if everyone drove Corollas. Or for that matter, only Ferraris. But I think one day Apple will use its growing manufacturing scale and logistics prowess to deliver products at far more aggressive prices -- not necessarily cheap.

    But a lot of their strategy will also hinge on how innovative they can be after Jobs. "Innovation" is a brand perception that's now glued to Apple. It has been a boon so far, but it could also turn out to be a curse.

  2. Bill Fleet
    May 12, 2014 at 5:29 pm

    OK, so here we are with the long-standard 'qualitative vs quantitative value' argument.

    Yes, you can get a lot more computational bang-for-the-buck on the Windows side. As far as most computer/software/engineer types out there see it, that's the sealing argument. Since they get a new computer every other year at the least, this is a good argument. For the more right-brained among us, a laptop that needs routine tweaking to stay in good running condition, and starts to cut out after 2 years or less is no bargain, no matter how little it costs.

    This is the major reason why most of my used computer purchases have been off-lease business machines, particularly ThinkPads. Those things are built like tanks.

    Where Apple excels is in software and build quality. The OS is fine-tuned to the hardware, and delivers an unparalleled user experience. In most cases, matching the hardware specs on the Windows side will result in a laptop that costs more, not less. Apple laptops and tablets are solid, well made, and beautifully designed. (The engineers here may not understand this, but as a designer, I find pleasure in just looking at my four-year-old MacBook Pro; this is before I even turn it on.)

    Apple aims to make sure that things 'just work'; they mostly succeed. Their last several major OSX upgrades have been free. Their office suite is now free. So are their creative apps like Garageband and iPhoto. A Mac or iPad ships with enough complete software (full apps, not demos) to perform 95% of what the average user will ever do with that device. Upgrades and backups are effortless. Apple's basic warranty is comprehensive.

    Three years ago, we purchased a number of iPads for the family, They have all been through hell: dropped, walked on, dropped in the toilet. They are all still working. (Well, one was stolen, but I imagine it's still out there working somewhere.) I don't know how well other brands costing less would hold up.

    So yes, taken as a single point of purchase item, an Apple computer or device has a high entry price point. If one uses it for more than a few years, the cost of ownership comes way, way down. it is the post-sale software and services that put the value over into the black for me. Also: shop the refurb store online: http://store.apple.com/us/browse/home/specialdeals/mac (inventory changes frequently).

    I do occasionally have problems with my MacBook Pro, I usually have to remind myself that it hasn't been rebooted in a month or more, which usually fixes the problem.

  3. CutTheRedWire
    May 11, 2014 at 2:14 pm

    I got a new MacBook Air for $650 at Best Buy. Between the student discount, an XP trade in, and a price adjustment, I paid less than my last Windows laptop. Catch a sale at Best Buy and use the $150 student discount (you just need a .edu e-mail, or to know someone who does). You can get a good price that way, or buy refurbished.

    The light weight, metal case, illuminated keys, and excellent trackpad are quality features that I am really enjoying. Btw, I am no fanboy. This my first Mac (unless you count an Apple IIe).

    I do hope they lower the price of the next Mac Mini like they did for the new MacBook Air. I like working with a desktop and a full monitor. Anyway, point is, Apple is lowering prices.

    • Dave P
      May 12, 2014 at 11:11 am

      They are indeed cutting some prices, and offering discounts for certain groups, but overall the prices are staying insanely high.

      I'm glad you're liking your new Mac though. Do you think you'll be sticking with OS X in the future?

    • CutTheRedWire
      May 15, 2014 at 5:55 am

      Any price adjusting needs to be done slowly, from a business stand point. They need balance gaining market share with losing profit margins. There are still people who hate Macs so lower prices does not equate to more profit. I would like to see the 11" model get an SD card reader and another price cut, personally. If they cut the price of the Mac Mini, and I can find a great deal, I'm going to pick one up.

      I am really getting the hang of the track pad. I hate them... on Windows. I always had to carry around a trackball. Now I save that for desktops. I also know Linux/Unix, so I love that things like MD5 are included. I grew up on DOS, so a CMI is natural to me.

      In short, I can't go back. This is so much better. I'm still no fanboy (I enjoy Ubuntu and have high hopes for SteamOS), but I can see why people turn fanatical.

      Side Note: This has been a long time coming. Most of the Steam games I bought also run on Mac; I sought them out. It's pretty cool to hop into a new OS and still have ~90% of your games. >:)

  4. Robert O
    May 9, 2014 at 11:26 pm

    I think that a large part of Apple's "cult" appeal is in its "elegant" status, and therefore they can't cut prices (too much) without affecting its brand.

    This might come as a shock to some of you younger techies, but Apple has always been an expensive brand, and as an "old guy," I've always resented them for it. Back in the 1980's, there were 8-bit computer platforms that easily outperformed the Apple II (namely the Commodore 64 and Atari 8-bits) on most levels, but Apple continued to successfully charge triple the price of competing platforms, largely on "brand." This "Apple tax" continued into the 16-bit era, to namecheck the Commodore Amiga and even (arguably) MS-DOS platforms.

    However, I do have to (in retrospect) concede that Apple has been a positive force in the tech industry, pushing the personal computer, windows/mouse interface, MP3 players, and smartphones into the public arena. Without the Apple II, what would the 8-bit computer world have looked like? Without the Macintosh/Lisa, what would the 16-bit era (and beyond) have looked like? Without the iPhone, what would the "smartphone" era have looked like? Or the "tablet" era?

    Perhaps by purchasing an Apple product, you're actually investing in the next step in technological evolution. Thank you, Apple fans, for when the competitors' products start mirroring your advancements, the general "poor" public can enjoy your innovations at much lower prices!

    So should Apple lower its prices? No! Let the competitors lower theirs! Then the masses can afford it!

    • Dave P
      May 12, 2014 at 11:06 am

      Ha, that's a brilliant point. Maybe Apple fans are all paying now for the R&D that we can all make use of in the future :)

  5. KT
    May 9, 2014 at 12:30 am

    Answer: No.

    Reason: They have the most liquidity of any publicly traded company. That means that they are sitting on an enormous pile of cash and not spending any of it. Until that pile starts to shrink, they can do whatever they please. The smart phone market is nearly saturated to full capacity, and they know they lost a lot of that share, but they have the cash reserves to just sell stock and nothing else for years to come (or the next bubble pop-stay tuned).

    • Dave P
      May 12, 2014 at 11:04 am

      They're cash-rich, yes, but that isn't going to do Apple much good if and when they lose all their customers.

  6. Codewyn
    May 8, 2014 at 9:44 pm

    The real question is: can you get the same quality product from Apple if they cut their prices? If not, then Apple ceases to be Apple and you may as well buy an Android/Windows/etc device.

    • Dave P
      May 12, 2014 at 11:01 am

      Cutting the profit margin would mean less money for R&D. But selling more units as a result of cutting prices would push profits back up. So I don't necessarily agree with your logic.

    • dragonmouth
      May 12, 2014 at 12:24 pm

      Would Tiffany and Cartier cut their prices just so they could have more customers among the unwashed masses???

    • Codewyn
      May 12, 2014 at 5:10 pm

      @Dave: It's fair to assume Apple has the resources in place, and access to the data for them, to determine that they are not likely to sell more (to the point that it turns a greater profit) if they lower their prices. If it did, they would, because they are a business.

  7. Von Adam Martinez
    May 8, 2014 at 8:48 pm

    Apple should be able to know that as time passes by, the demand of their consumers goes stronger to the most recent ones, thus for them to encourage more buyers to buy their products, they should have at least cut the prices of the older models. For the case of the newer ones, they should think that name and the loyalty of their consumers are not always the point for them to stay on the current line of their products' prices. Thus for them to encourage more and more buyers, getting a little considerations from the buyers who can not afford their products can yield more buyers. To summarize all of this, the corporation should put this word to their mind, "Buying Power".

  8. Peter F
    May 8, 2014 at 6:56 pm

    Hello... I am an android fanboy *ducks for cover...* But I do like Apple products. From What I know of them (other users, reviews etc) I believe they are extremely good machines. However, the prices ARE expensive.
    I'm sure many others will point out the vast gulf in prices between an i-pad and a nexus 7 and the like but, to folks like me, there really is very little difference between the two. They both work in the same way, do the same things (in general terms) but the cost comparison is wildly different to the point where I would want an i-pad or whatever, to do a lot more.. a whole lot more.
    The same can be said for macs, i-phones and the rest.
    But the one thing that really puts me off apple is the cost of accessories.
    Although I prefer android for phone/tablet etc, you can't go wrong with an i-pod. But boy oh boy, try and find a cost effective accessory.. you might as well try and find that pot of gold at the end of the rainbow.
    I recently bought both my wife and my dad new i-pods for their birthdays. I knew that i would pay over £100 each, but it's what they wanted. It was only when I researched the device i realised the new i-pods had a new connector and would not be compatible with our current docking stations. a one metre USB cable £25 on the apple store! wow! and 30 pin adaptor for an apple docking station I already own? £25! This is on top of the cost of the i-pod itself.
    There are thousands of reports telling you to only buy branded products for fear of faulty goods - but £25+ for an adaptor is just highway robbery.
    That is the only reason I won't buy for myself. If Apple treated it's customers fairly with decent prices, then I would more likely to spend my money on their great products, but until they stop trying to cash in with extortionate over valued bits-n-bobs, I'll "slum with the android crowd!"
    As for what price should they cost? For me it would have to be at least 30% cheaper and come with any and all leads, connectors and plugs I NEED to make the thing work. Even then, I'd probably wait for the sales.

    • Dave P
      May 12, 2014 at 10:58 am

      Apple fans would tell you the difference between say, the iPad and the Nexus 7, is the availability of apps, with the iPad boasting many more. But that's changing, and I agree that the hardware is virtually indistinguishable.

      I'm amazed people are still buying iPods when (even if you don't use a smartphone instead) there are countless other media players available.

  9. Vipul J
    May 8, 2014 at 5:25 pm

    Apple hasn't reduced a dime even after years of criticism.
    They overcharge and people happily pay for the 'Apple' status.
    People who buy Apple, IMO, go for it more as a fashion statement than a useful gadget. Otherwise no one would prefer a phone that needs a separate app to even transfer simple music or a special charger instead of the universal MicroUSB.
    So Apple has a set crowdbase who're willing to shell out whatever they ask.
    Under these circumstances, the question 'Should Apple cut prices' becomes sort of invalid, because they don't have to and hence never will!

    • Dave P
      May 12, 2014 at 10:54 am

      They don't have to all the while the faithful are buying the latest upgrades, but what happens if and when they stop doing so? Apple will have to attract new customers one way or another, and cutting prices is an obvious first step.

    • dragonmouth
      May 12, 2014 at 12:45 pm

      Ever since Steve Jobs took Apple over from John Scully, they have not done too bad selling only to the faithful. In fact Apple has built up its cash hoard during that time. I don't think Fruitco is too worried about losing customers. Their universe is more tightly integrated than Microsoft's.

      Speaking of M$, shouldn't we be asking a parallel question of whether they should be cutting prices? M$ has been hemorrhaging customers ever since Jobs put Apple back on its feet and Linux came along. They are not only surviving but, since Balmer was dumped, has returned to Wall Street's good graces. In fact M$ has lost more customers than Fruitco will ever have.

    • Vipul J
      May 14, 2014 at 4:41 am

      The first step isn't cutting prices, but expanding their product portfolio. The faithful aren't shaken easily. People hate change and will pay to avoid it.
      Meanwhile cutting prices won't increase Apple's user base. It will instead decrease it.
      Right now Apple is considered a luxury item, if it is accessible to the masses, it loses it's USP.
      Which is why, I'll say again, Apple doesn't need to cut prices, and probably never will!

  10. Steve S
    May 8, 2014 at 3:10 pm

    Who bloody cares??

    • Dave P
      May 12, 2014 at 10:22 am

      You, enough to comment.

  11. Imaduddin Sawal
    May 8, 2014 at 2:14 pm

    As a 14 year old I have no such huge experience about the topic , but will say what I think.

    First of all , I want to quote Expert Reviews' : "The Galaxy S5 is incredibly quick, has better battery life, a bigger screen and better camera than the iPhone 5s... If you want the latest and greatest it is undoubtedly the Samsung"

    The point is Apple should definitely be cutting its price , otherwise it might be risking its future.

    Somebody previously said " Never compete for Price " , well I disagree , no company can succeed until it competes with other companies on all areas including money . Lets take the example of currently happening Office vs Google Docs and Skype vs Google Hangouts . Well Google had made all of its products free from start and Microsoft had to keep up with the competition, so it made One Note and Skype also free as many of its users had switched platforms.

    So the point arises that if that is the case then why is Apple still surviving , I mean that Iphone has been expensive for so long ? The answer is that the "Apple" Logo , has become a sign of rich and extravagance . Although almost 90% ( pure guess ) agree that Samsung/Google are making its products much reasonable and almost equally good products , people can not still leave their innate "show-off" want ! .

    So , I cannot certainly guarantee that not cutting prices will finish apple forever , but certainly think that it is probable that doing so will certainly raise the number of its customers and the status of Apple as being something other than pure "Show-off" .

    • Dave P
      May 12, 2014 at 10:51 am

      You weren't far off. Android has an 80% market share, suggesting the majority of consumers think Samsung and others are offering better products at a fraction of the price.

    • Imaduddin Sawal
      May 12, 2014 at 1:26 pm

      Thanks!

  12. dragonmouth
    May 8, 2014 at 1:51 pm

    "Should Apple Cut Its Prices?"
    Personally I couldn't care less what Apple does with their prices because I will never buy any of their products. However, I suspect that the kneejerk reaction for most people would be to say YES. Those are the people that look on Apple products as status symbols rather than just devices to be used. Those are the same people who buy a Rolex not because they need a watch but because it means "They have arrived!"

    Apple is subject to market forces just as all businesses are. The market will dictate whether Apple has to reduce its prices. Apple will not reduce prices, other than for a promotion, of their own volition. They want to maintain the illusion of "you get what you pay for." As long as Fruitco Faithful are willing to fork over the shekels, Apple will not change their prices, except maybe to increase them.

    • Dave P
      May 12, 2014 at 10:49 am

      Don't most companies want to grow their business though? The figures suggest Apple has stopped growing and is merely selling to the faithful time and time again. If it doesn't lower prices then it stands little chance of adding anyone to its flock.

    • dragonmouth
      May 12, 2014 at 12:11 pm

      "Don’t most companies want to grow their business though?"
      Apple isn't "most companies" or at least that's their thinking. :)

      "The figures suggest Apple has stopped growing and is merely selling to the faithful time and time again."
      Tiffany has been merely selling to the faithful for decades. Not that I'm equating the two.

      Apple still has to prove that it can innovate in the post-Jobs era. What will be their first product NOT inspired/shepherded by Jobs?

  13. Berillo Faccio
    May 8, 2014 at 1:40 pm

    If I had the money I would buy Apple, of course. As I don't, I'm looking for a nice laptop to Hackintosh.

    • Dave P
      May 12, 2014 at 10:47 am

      Is that pure hatred for Windows?

  14. avigot
    May 8, 2014 at 12:15 pm

    If you are a lemon producer and when you go to the market everibody is queing up since the night before to buy your lemons considered the best, delicious on sale, what you will do? decrease prices or increase production?
    Avigot

    • Dave P
      May 12, 2014 at 10:46 am

      But not everybody is queuing. Most people are buying oranges rather than lemons. Or Android handsets and Windows PCs rather than iPhones and Macs.

  15. likefunbutnot
    May 8, 2014 at 12:13 pm

    There is no price point that would make any current Apple computer or device compelling for my personal needs. I would rather own a computer that I can repair or upgrade if I so choose, and I've been disappointed by Apple's supposedly stellar service offerings in every encounter I have had with it. There's no special magic that makes a computer better for having an Apple logo on it.

    I do like OS X as stand alone software. I wish it were legally available for non-Apple computers, but I would never suggest that anyone purchase a Mac just to get away from dealing with the security annoyances inherent in the Windows software ecosystem.

    Apple is in the business of selling hardware and giving away software. It's not going to cut it's prices. Doing so would be leaving money on the table. I might argue that most Apple owners are buying $2000 Facebook machines, or believe that there's some special Apple voodoo that will make iTunes run better rather than people with a genuine need for content creation tools, but the fact remains that Apple can get away with the prices it has set and changing them would be a foolish business decision.

  16. Tom W
    May 8, 2014 at 11:57 am

    The first thing that I thought of when I read this question was that America is a capitalist country. The only people who should change Apple's prices are Apple themselves, when they consider that such a change will benefit them.

    Moving on from that, this becomes an issue of price vs value. I've used Apple devices occasionally and I don't find them usable at all. Everything is so dumbed down and minimalized that it becomes impossible to use and customise in the way that I want. This means that, for me, Apple devices are not adding value over Windows devices and it would be ridiculous to pay the increased price.

    Now, I know that I'm not a good representation of the entire market. I have the exact same problems with Chrome and Gmail and people seem to love those two services.

    Price is determined solely by what people are happy to pay, and people are happy to pay the price that Apple is charging. That alone says that they're charging the right price.

    The final thing that I have to say is that I know very no-one who wants an Apple device, but cannot afford it. I know people who want Apple devices and own them, and I know people who don't want Apple devices and don't own them. This could be partially explained by psychology, where people who have paid Apple's price convince themselves that the product is near-perfect because they have an investment in it (and vice-versa). It could also be a sign that Apple's prices are perfect for their audience.

    • Dave P
      May 12, 2014 at 10:45 am

      Apple definitely has a dedicated userbase. However, it still only boasts a tiny market share - 15% for smartphones, 8% for computers. That means Apple is charging the right amount for a small minority of consumer tech buyers, but the majority is still rejecting the company and its products.

    • Tom W
      May 12, 2014 at 1:05 pm

      Apple's smartphone market was much, much, bigger until very recently. Right now it isn't the price that's shutting down the market for them, they're missing both innovation and marketing. One or the other would keep them on top.

  17. a
    May 8, 2014 at 7:07 am

    Apple will never cut its prices unless forced too. Thus we must force them too. We all know it's outrageously overpriced, so stop buying it and wait for them to actually compete with other manufacturers and get out of their own little world.
    I admit they make a nice phone. I could never ever use one, but I would suggest it to friends and family. Would, that is, if were in the same price range as android, etc. With current prices though, it would feel like telling someone to buy a Ferrari when they just want a simple smart car (except the Ferrari is slower than the smart car, worse gas mileage, and has no brakes).

    • Jason B
      May 8, 2014 at 11:36 pm

      Funny thing…

      I jumped over to AT&T wireless and the price for the iPhone 5s and the Galaxy S5 are the same. Isn't that just the craziest thing. You get a top quality smart phone and both manufacturers (Samsung and Apple) judge the value of their flagship smartphone the same ($199 with contract and $649 without)

    • Dave P
      May 12, 2014 at 10:36 am

      a, Apple has another problem now in that the iPhone often isn't the best phone on the market, so it cannot even regard its hardware as the Ferrari of smartphones.

      Jason, that's a good point but while the flagship phones are the same price, Samsung also offers cheaper options. Apple does not, and that's surely to its detriment.

  18. jonen560ti
    May 8, 2014 at 6:25 am

    yes, especially the iphone.

    dont tell me Apple cant afford to cut prices, they make more profit than most tech companies combined.

    • Philip
      May 8, 2014 at 6:35 am

      Could, would, should.

    • Philip
      May 8, 2014 at 6:42 am

      Apple could slash it's prices.
      Apple should slash it's prices.

      But Apple would not slash it's prices.

      It's prices are still based on the fact that people buy the products more for the status than the actual quality of a product. If they lower the prices they lower the value of the product and in the long run the value of the brand "Apple". This is also the primary reason apple has no cheap iphone.

    • Dave P
      May 12, 2014 at 10:33 am

      So it's all about the perceived value of the brand? I get the feeling that's changing, certainly outside of the U.S. When 3 people out of a group of 4 have an Android phone then it's the iPhone owner who is being mocked.

  19. Luke
    May 8, 2014 at 2:30 am

    There is a golden rule of business, that you should never compete on price. But that being said, price needs to be tied to quality, and not just build quality, but the quality brought to the mix by a product through how it integrates and co-operates with other products being used. Apple is notorious for not playing nice with others, at a hardware level, through draconian software limitations, etc. And so, when looking at Apple, it has to be said that their price is too high for something which either doesn't form a cohesive part of your workflow, or does, so long as you invest alot of money buying more overpriced Apple components to work with it.

    Apple does need to review their pricing. When the price of an iPhone (outright) is the same as two well-spec'd Windows laptops, there is a problem with that equation. And their habit of playing international markets and charging more in some markets is frustrating as well.

    • Dave P
      May 12, 2014 at 10:32 am

      That's a great point. A consumer either has to buy into the whole Apple ecosystem or reject it completely. That has helped Apple grow to this point but could harm it in the future.

    • dragonmouth
      May 12, 2014 at 11:59 am

      It also helps to have a product(s). With Steve Jobs as the leader, Apple always had innovative products.

  20. jamieg
    May 8, 2014 at 2:16 am

    Apple products are priced appropriately to meet apple's goals. Their R&D and user experience does not come cheap , thus why it hasnt been successfully emulated. You also have supply and demand. A company should charge what their market is willing to pay. It has seemed to work well for them so far. I would equate asking Apple to lower prices to asking BMW to lower prices. Until the market forces them to, then why do it. Now, for both Apple and BMW, their respective high end markets are shrinking due to cheaper equivelants and economy factors. I also think Apple would rather go down fighting than open up to the masses.

    • Dave P
      May 12, 2014 at 10:30 am

      I don't know, Samsung is doing a pretty good job at emulating Apple when it comes to smartphones. Apple's response is to sue them.

      Do you think market forces will require Apple to lower its prices in the future? The numbers suggest Apple is only selling to the same people over and over again, with very few new customers taking the bait.

    • jamieg
      May 13, 2014 at 3:57 am

      Dave,
      Samsung is doing a good job marketing, but the products are ho-hum, including my S4. Has anyone actually bought a Tab? They are on Woot every week and and every time I walk into AT&T they try to give me one as a promotion. Don't see that happening as much with Apple products.

      Apple is in a bit of tough position with Android products flooding the market. Albeit, mostly low-mid grade products. They can talk about premium products and user experiences, but a lot of people look at the cost over anything else. Now does Apple care? They seem to be content with their tiny PC market share and have been for a while. I know smart phones and tablets are a different animal, but still, Apple has mostly stuck to their guns with quality products and a tight eco-system. The 5c and now Beats rumors are starting to make Apple look desperate, but I still don't think they will stray too far from Job's vision and their pricing. strategy.

  21. Melanie Rink
    May 8, 2014 at 1:57 am

    I work for a K-12 public school district & they don't even give us any discounts (other than not having to pay for taxes). We can get a PC just as powerful & flexible as a Mac for a lot less money.

    • Dave P
      May 12, 2014 at 10:27 am

      In other words, Apple is shooting itself in the foot here. If they lowered their prices they could sell more machines.

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