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Apple is admired the world over. Not by everyone, obviously, but by enough people that it’s doing rather well for itself The Rise And Fall And Rise Of Apple: A Brief History The Rise And Fall And Rise Of Apple: A Brief History The success of Apple indeed lies with their attitude of "Thinking Differently". While the company may not have always been heralded as a success, their strength over the years has come from great vision and... Read More , thank you. Apple is often described as the best company in the world… but does it deserve that accolade, or is there another company more deserving of it?

Fanboy Fracas

We want to know, Is Apple The Best Company In The World? If you’re a fanboy (or fangirl, obviously) of any particular flavor – whether Apple or another – now is your chance to come out and admit it. We want each and every one of you reading this to tell us which technology company you consider to be the best in the world.

This question is predicated on the fact that Apple has topped a list of the ‘World’s Most Admired Companies‘ for the seventh year in a row. To reach this conclusion, Forbes surveyed corporate executives, who collectively expressed their admiration for the Cupertino-based iCompany.

Also on the Forbes list were Amazon, Google, Starbucks, Coca-Cola, and Walt Disney, to name just a few. Obviously some of these aren’t technology companies, but for the purpose of our poll we’d ask you to stick solely with technology companies. Because they’re the companies that we, as geeks 10 Websites Geeks Of All Stripes Should Bookmark 10 Websites Geeks Of All Stripes Should Bookmark We geeks know what we are and revel in our existence as our place in society grows ever stronger. We are geeks, we are proud, and we're not going anywhere. As the Internet becomes a... Read More , are interested in hearing about.

We suspect most of you aren’t corporate executives, which is why we value your opinions on matters such as these. As consumers you’re more likely to have a strong opinion about which companies can be trusted and which companies should be avoided at all costs.


Just head to the comments section sitting right below this article and tell us which technology company, if any, you rate above all others. Please also tell us why you rate that company so highly; the more compelling argument you build the more likely you are to selected to win a MakeUseOf T-shirt. And why wouldn’t you want to win a MakeUseOf T-shirt How to Get Commercial Software for Free, Legally (T-Shirts, Too!) How to Get Commercial Software for Free, Legally (T-Shirts, Too!) Here's one of our best-kept secrets: You can get commercial software, t-shirts, and more, just by doing what you already do. Read More .

Have Your Say

All comments will be read and most will be replied to, before a follow-up post is published containing the We Ask You Results. One reader will win Comment Of The Week, receiving a geeky T-shirt for their effort.

We Ask You is a column dedicated to learning the opinions of MakeUseOf readers. This column is nothing without you, as MakeUseOf is nothing without you.

  1. Steven J
    March 23, 2014 at 11:04 pm

    Best? No. By a long shot.
    Most effective at customer loyalty/cultism (depending on which side of the aisle you're on)? Arguably.

    Apple has done a fantastic job of making a computer and mobile system that's simplistic and "easy to use".
    Unfortunately, some people (myself included) don't want easy to use, we want power and an ability to customize far past what we're given by Apple. I'd never buy a MacBook just because the price is outrageous for what you get and I just... don't like the OS. I'm not going to bash people who do get one, because there are valid reasons to get one. I just never would get one.
    The iPhone is different - I'd still never get one, but that's because it's so locked down. I have a Moto X and Nexus 7, and paid extra for the X Developer edition so I could flash things to it at my leisure. Having a locked down Android phone (Samsung with knox, I'm looking at you) is bad enough, but at least you have options and freedom. I couldn't stand being in the walled-garden ecosystem. Again though, that's not for everyone. Some people want it to just... work. In some (not all) cases, the iDevices might be better for them. I'd still recommend android though...

  2. Kevin
    March 18, 2014 at 12:35 am

    From a purely economics standpoint, Apple is the highest valued publicly offered company right now. However, due to the forces at work to devalue all currencies to attract cheaper labor and therefore investors, all publicly traded companies are overvalued. An argument can be made that if Google can get some of their other projects off the ground (like fiber optic broadband on a massive scale) they will be ranked #1. Here's a fun idea to ponder: If Russia was a capitalist nation when the AK-47 was invented and they kept the patten at the Izhmash factory, they would easily be the #1 company in the world. Over 100 million AK's at $500/pc average plus all the add ons and extras like stocks and magazines and the ammo itself was invented for that weapon would be a constant revenue stream. Using it's images in games and movies would fetch royalties as well. Strange world.

  3. Aibek E
    March 14, 2014 at 11:16 am

    I do consider Apple the most consumer oriented tech company these days. It makes things easy for non tech folks, which is the majority after all. There is no chance for someone with little Windows experience to figure out things like how to setup a wireless backup or say booting Windows in a Safe Mode. That's really is the reason why we have so many people calling tech support. Apple has fixed that problem to a large extend. It doesn't apply just to operating systems but most of the products in their line as well.

    My Apple adventure started with the iPhone 4. At first I wasn't impressed but few weeks after I couldn't imagine using any other non-Apple phone. This has been about 3-4 years ago and now apart from iPhone I have Macbook Pro, iPad, Apple TV, & Airport Time Capsule. All of these devices work really well and overall maKe my work a lot easier).

    • Dave P
      March 17, 2014 at 2:54 pm

      As someone who isn't really a part of the Apple ecosystem I find the opposite. I try iTunes only to find it doesn't do what I want it to do. I try a Mac only to find there are limitations that don't exist on a PC.

      I guess this is why Apple has a level of fandom unknown by all other tech companies. As you either love everything Apple does or hate everything Apple does. There is no sitting on the fence.

    • dragonmouth
      March 17, 2014 at 4:22 pm

      "I do consider Apple the most consumer oriented tech company these days."
      No, they are a "consumer wallet" oriented company. If Fruitco was, as you say, a "consumer oriented" company, they would discount their obsolete hardware and software much more than they do. They would also, as technology improved, lower their overall prices, as other PC manufacturers have done. When IBM PC came out, it was in the $5,000 range. By the time Big Blue got out of the PC business, they were selling them for $1500. I bought an Apple II+ for $2500. Today's Apple desktops are still in the same price range.

      Yes, Apple products are simple and easy to use, IF you stay in the Fruitco Universe. As soon as you try to venture into the the real world, it becomes very hard to integrate Apple products with other technology.

      "There is no chance for someone with little Windows experience to figure out things like how to setup a wireless backup or say booting Windows in a Safe Mode."
      That is because from their earliest days, M$ has wanted the users to be dependent on Microsoft. Neither Apple, nor M$ want enlightened users who are capable of doing things on their own because they might see the light and leave. Apple has been able to retain its users with glitz, and with the fact that every Aple product works well with every other Apple product. M$ has valiantly tried to emulate Fruitco but failed in almsot every attempt.

  4. Bill Fleet
    March 13, 2014 at 7:18 pm

    Forbes was looking was business values, and their operating methods, not at what KIND of company they are.

    Well, Apple is, and is not the best company in the world, depending on how you look at it. As an employee (I am not one), Apple can take all you have to offer and suck you dry. Disney, Google and the like do that, too. Apple turns an amazing ROI based on a carefully limited product line, if you care about that. (Stockholders do, apparently.) Apple turns out interesting and fun products that feature innovative design and function, if you care about those things. (Creatives do.)

    But I'm going to backtrack for a mo and talk about the concept of genius. Back in 1986, I read a book written by James Burke titles 'The Day the Universe Changed', in which he posited that a change in how one perceives the world is virtually indistinguishable from changing the world itself. He moved through history, detailing how new technologies changed the way we saw the world around us, and thus changed ourselves as well. Descartes conceived of a coordinate system that described location distance and measurement, vastly improving our understanding of mathematics (Cartesian coordinates) and mapmaking (Cartography), among other fields. Galileo use a telescope to show the relationships between the planets and the sun, and we could never go back to a flat earth after that. (Well, not until the next election, maybe.)

    My takeaway from the book was there is an element beyond the coming up with ideas that defines genius. It is communication. A new idea, one that changes our understanding, must be communicated to others. It must be transmitted in such a simple, inarguable, understandable form that not only is it instantly understandable, it renders older views obsolete.

    Apple does this. Apple does this repeatedly. At Apple's startup, the PC industry didn't exist. Computers were either high-end business resources or engineer -made hobby boxes. The Steves started with an assumption: 'Computers must be simple to use.' They iterated. The Mac, in its first incarnation, did stuff most of its users had never seen before, and it continued to iterate and improve. This communicates Apple's vision.

    Yes, they've made flops, but their hits are legendary. Every one has started with a clear message: 'THIS is what a phone should be.' 'THIS is how a music player should work.' 'THIS is what a tablet does.' After we saw the products, and heard the message, our old phones, mp3 players and PDAs and tablets seemed, well, old. Even Apple's flops are interesting. Apple's overreaching arc, their idea, their genius moment has been to define, streamline and simplify how technology fits into people's lives.

    That's it, really. Few other companies have the imagination to think that large and small at the same time. Tim Cook seems at face value to be an iterative guy, but he's got the best innovators at his fingertips. What can happen?

    Oh, and Google makes a lot of exciting shit, too.

    • Dave P
      March 17, 2014 at 2:50 pm

      That's enlightening actually. But is it Apple that has so successfully communicated these new ideas or was it Steve Jobs specifically? If the latter then Apple may struggle to repeat those successes in the future.

    • Bill Fleet
      March 18, 2014 at 5:36 pm

      At the height of Apple's success, I'd say it was hard to separate the two. Apple's creative leaders were the innovators, but it was Jobs who bore down on the details and made them get it right (for the most part). It was also Jobs who sold the product ideas to the public, especially when they had a product that wasn't anything people had seen before.

      Say what you will about Steve Jobs -- leader, businessman, friend, or insufferable prick -- he was all of these things, but he was also perhaps the best salesman anyone's ever seen. He could sell new technology like no one else, and he knew the difference between tech that was useful and tech that solves problems no one actually has. (NFC? I'm not rubbing my phone up against anyone I don't know, thank you.)

      Tim Cook is a calmer guy, but also driven in his own way. He has the best of the best thinkers under him, and a corporation with really deep pockets. This is a better position than most other companies have already. I don't doubt Apple is already struggling internally to redefine itself, but an iterative approach is often the way they've worked before.

      Remember, the Newton ultimately became the iPad. Apple just needs to be careful not to release its innovations before they're ready.

  5. Leah C
    March 13, 2014 at 5:03 pm

    They make money but they don't seem to care about the customer. It's all about buying their product. I don't want to buy something that I can't customize or will have to be replaced in two years. When it comes to Apple products it seems to me the consumers aren't buying the latest and greatest because it's the latest and greatest but because now what they have no longer works.

    • Dave P
      March 17, 2014 at 2:47 pm

      Apple has to persuade its most loyal customers to keep buying new products because that's where most of its profits come from.

      This is another reason the moaning about Microsoft ending support for XP is so hard to fathom, as it's been supported for 12 years, a lot longer than most tech companies offer.

    • dragonmouth
      March 17, 2014 at 3:44 pm

      How long has Unix System V been around AND supported?
      How long has IBM been supporting MVS?
      IIRC, Univac/Unisys OS1100 has been in continuous use since the late 1970s.
      Linux has been around since mid-1990s.

      The BIG difference is that those products never had "planned obsolescence" designed into them. To the parent companies "end of life" for those products would be when the last user stops using them. These products have been continuously updated/upgraded as technology advanced.

      M$ has already tried to kill XP once, back in April 2009. But because of the strong opposition from most corporate users, XP support was extended at that time for another 5 years.

  6. Rob H
    March 13, 2014 at 3:36 pm

    It's no surprise that they gained that accolade from the business community. They will admire Apple for it's astronomical profit margins, it's ability to con suckers into continuing to pay those high margins, their ability to avoid paying tax (in UK not only did they completely avoid paying any corporation tax last year but actually claimed a tax credit of nearly GBP4M) and their successful exploitation of workers in the far east.

    Viewed from a consumer perspective and putting aside those for whom belief in Apple is close to a religion, let's take a look at the deal they offer.
    Their mark-up on computer hardware is very substantially more than the competition. Look at the GBP160 price differential between iPhone with 16GB memory and one with 64GB. Retail memory component prices are more like GBP1 per GB (and Apple won't be paying retail prices). Look at upgradability - not in an Apple device. Look at industry standards - USB? no way. Micro SD card slot - Nope. NFC? - not to my knowledge. Micro USB recharging? - no you get an Apple proprietary charger/cable. Qi wireless charging? not with Apple. I'm not an avid follower of Apple news so maybe some of those missing features have appeared in newer devices and Apple disciples tell me some of them are available as third party add-ons.
    Look at longevity: all batteries suffer a steady decline in charge retention over time, with Apple you may find they're glued in "factory replaceable" at best. More than just batteries though: planned obsolescence driven by other factors too - bloat in software upgrades so "last year's model" is slower than when you bought it so you need this year's with a more powerful chipset to get your performance back. Look at ethical standards - they make all the right noises but what is the reality? Near-slave labour and pollution in far east factories (They claim that 95% of their suppliers adhere to their policy of max 60 hour working week and reducing excessive overtime - a cynic might point out that 95% of suppliers is not the same as 95% of the workforce). They announced an end to use of conflict minerals in Feb 2014. They made that announcement in 2011 too and whilst they made out it was their decision it was in fact forced on them by Congress. But anyway why the new announcement in 2014? To get lots of positive press coverage? (and they've not said they don't use conflict minerals just that they intend to stop by the end of 2014). In 2012 Apple briefly withdrew from certification of its products under the Electronic Product Environmental Assessment Tool programme - until they realised they'd not be able to sell product to US government. EPEAT is about making equipment easy to dismantle and recyle, many Apple devices don't comply, issues include aspects like glued in batteries. The flaw in EPEAT is that it relies on self assessment and faced with the loss of sales Apple chose to reassess their kit and declare that it was compliant after all.
    A few days ago an Apple worshipper explained why his iPad was better than my Android tablet: in summary "It's thinner and weighs less" - well my Android may weigh more but after the purchase so does my wallet!

    Viewed from a competitor perspective - take a look at the many absurd things they've been patenting like "rounded corners". The patents may be invalid but the costs of challenging Apple, even if you win, are enough to break a small company. The result: its cheaper to pay the royalties. That cost is then reflected in the price of their products so we all end up paying the "Apple tax" even if we never buy an Apple product.

    Viewed from the perspective of a software developer: There are fortunes to be made from successful apps but a third of the fortune you make goes to Apple - for the value they add that's a lot. The overwhelming majority of app developers lose money (but Apple still make money even from them). That's because after many months of your team's time in development Apple may decline to accept the app into their store, nominally that's because your app doesn't comply with their requirements. Fair enough you may say, read the rules before you start work, but as those requirements may include factors you cannot anticipate like that "Apple are developing their own app that addresses the same need". And then there's the very dodgy territory of software patents. I have no problem with copyright of the specific code but being able to patent something like this "Portable electronic device, method, and graphical user interface for displaying electronic lists and documents" where I'm struggling to identify any innovative aspect - it seems to be asserting a right over displaying text with a scroll bar. By all means copyright your program code but the concept of scrolling text must surely be prior art and even if it were not it prevents innovation based on the concept.

    • Dave P
      March 17, 2014 at 2:44 pm

      Wow, that's a fascinating read. You could put this on Medium as an anti-Apple essay. You make a really good point about us all paying the Apple tax thanks to patent licensing.

  7. likefunbutnot
    March 13, 2014 at 3:05 pm

    I've not had even a single positive experience with any Apple product or service and my negative experiences would take too long to describe. Which is fine. I've never had a positive experience with an Acer product, either. But Apple specifically exists in a malformed reality where other people accept its misfeatures and failings in a way that they will not for any other technology product and that is something that disgusts me.

    • Dave P
      March 17, 2014 at 2:40 pm

      That's a very good point. Apple fans will forgive the company much more easily than an average consumer who doesn't worship any one company will.

  8. Louis C
    March 13, 2014 at 2:24 pm

    I just love the "Apple" computer !!! The company is sooooo .... innovative !!! I bought my first Mac in 1984, after watching Apple's greatest commercial. I've had a Mac ever since, 11 of them, as a matter of fact !!! 30 years worth, and I never had a problem that I could not fix on my own !!! Even though Steve is gone, they have the most knowledgeable and brightest people, working for them, to continue producing the "Best " computer on the market, for years to come !!!

    • Dave P
      March 17, 2014 at 2:38 pm

      11 Macs in 30 years? I hate to think what that must have cost you. Do you still have both of your arms and legs?

    • Louis C
      March 17, 2014 at 5:16 pm

      When you get the best, you're willing to pay a little more for no problems, no virus's, great service and a computer that comes with allot of software free, that you would have to buy with a PC !!! If you are wondering if I own stock in the company, I do !!! But, I was hooked on Apple right from the start !!! They were always a step ahead of Microsoft and it seemed like they never tried to give you anything that would give you a headache !!!

  9. Joseph
    March 13, 2014 at 1:48 pm

    I was a user of Apple products for a number of years, but I am weaning myself away from them as I find the quality of what they produce and the way that they treat their customers less than ideal. I believe they have lost their way, letting their Phone and Tablet businesses swallow up control of their operations.

    Product Quality and Customer service have both waned. Newer devices fail or break much sooner than older models did. Capability of the devices has diminished rather than improved.

    Their support of older 'Legacy' hardware is nearly non-existent. A Three and a half year old laptop that has a problem is beyond the ability of their 'Genius bar' folks to diagnose and fix (but they will gladly charge you to try, and give it back claiming the problem is fixed only to have the device fail entirely the next time you boot it).

    They change their software in ways that defeat its purpose. I can't update to the new Itunes on my own laptop, for example, because it doesn't do MP3 format saves any more, which is ALL my Ipod Classic can actually play with its software. They decide they will set the standard and you MUST buy a new IPOD if you want to use the software, no backwards compatibility at all.

    So no, they aren't a great tech company.

    • Dave P
      March 17, 2014 at 2:37 pm

      Wow, you're clearly not a fan. Thanks for providing actual evidence to back up your opinions :)

  10. Jake Sopher
    March 13, 2014 at 1:16 pm

    I feel that Apple is highly innovative, though they are very dependent on closed source software. The fact that they do not embrace open technologies, prohibitive cost of hardware, and the fact that the leadership has done little or no charitable work like the Bill & Melissa Gates foundation, means that I do have respect for their innovation, but as a whole I don't admire the company more than the other major tech firms.

    • Dave P
      March 17, 2014 at 2:36 pm

      Which company or companies do you rate higher than Apple?

    • Jake Sopher
      March 17, 2014 at 9:42 pm

      Google, Canonical, and Red Hat.

  11. dragonmouth
    March 13, 2014 at 12:25 pm

    The key phrase here is "Forbes surveyed corporate executives" so right away we know that this about the business side of Apple. Corporate executives admire the business juggernaut that Apple is; how Apple is organized, how it is run, how it makes money hand over fist, how it manages to maintain an iron control over all its product lines, how it manages to bamboozle the public (especially the Faithful) with eye candy and glitz while providing technology that realistically is little different from that of its competitors.

    Fortune's methodology weighs "nine key attributes of reputation." These include:

    People management
    Use of corporate assets
    Social responsibility
    Quality of management
    Financial soundness
    Long-term investment
    Quality of products/services
    Global competitiveness .

    • Dave P
      March 17, 2014 at 2:35 pm

      No argument on Forbes' methodology, but that survey was just the starting point. This was meant to gather the opinions of real people, like you. So what do you personally think of Apple?

    • dragonmouth
      March 17, 2014 at 3:14 pm

      I admire Apple for the cash machine that it is. I wish I had held on to my AAPL stock. :-( I recognize Jobs' genius. I intensely dislike Fruitco because they have always been an arrogant monopoly, no different from M$ or Oracle or Canonical. If it wasn't for the Fruitco Faithful, Apple would have been gone long ago, or limping along like AMD and Cyrix.

  12. Bill M
    March 13, 2014 at 11:20 am

    Apple is a good profitable company now, but I can remember some of the crap they put out over years. Besides the Ipod, Iphone and Macbook and current OS, their products were pretty crappy. Their PC's were slow. Once Apple adopted PC Architectures for their products they started doing better. My opinion of Apple is they are a product people buy to say they own it just like owning a Harley. I have a hard time finding anything Apple actually invented. They are great at taking others stuff, throwing it together and saying they invented it. Here's a great video exploring that idea.

    • Dave P
      March 17, 2014 at 2:33 pm

      "They are great at taking others stuff, throwing it together ... often improving it ... and saying they invented it." ;)

  13. Vasilis
    March 13, 2014 at 10:04 am

    I cant rly decide which is the best..i mean how do you define best? sales? product (quality,cost) ? services ? how it treats its people ? There are many things the only thing thats sure is that is One of the best

    • Dave P
      March 17, 2014 at 2:31 pm

      How you define the best company is completely up to you.

  14. Ankit
    March 13, 2014 at 6:56 am

    May be they make the better products than the competition. But that doe snot make them the best. A company should not be judged by its size. It must be by its ethics. So definitely not the best. But better than Microsoft (lol).

    • Dave P
      March 17, 2014 at 12:27 pm

      What ethical issues do you think Apple fails on?

  15. Hildy J
    March 13, 2014 at 3:22 am

    Apple is the Calvin Klein of electronics. A once respected design house turned into a marketing machine offering reasonable, but not great, products at unreasonable prices to people who value the brand's waning cachet.

    • Dave P
      March 17, 2014 at 12:27 pm

      I don't think I have ever seen that opinion expressed in such a profound way!

  16. Kyem G
    March 13, 2014 at 3:10 am

    I had always a dream to buy an Apple device and so I did with buying an iPad 4th Gen last year (feb 2013) and it has been 1 year for now... I'm extremely happy with the product as well as the after sales service.. I'm listing them up..
    1. A premium product in all aspects, from design to material.. Apple takes care of even a minor edge and thats what Apple is
    2. iOS is the most easy to use and userfriendly OS available with its easy UI and userfriendlyness..
    3. Millions of apps in the app store... In this one year, I still didn't require to buy any app and I'm still living on the free apps and they are endless..
    4. Do whatever you want.. Make it your handy cam or a drawing tool, a slide maker, presentation maker or even an on the go music DAW, everything is on your hand..
    5. Never with any hardware problem. My friend has got an iPad 2 and still he has not faced any lag on playing premium games
    6. After sales, the best customer care support. Atleast it is the best in India, they can even give you a whole day to solve your problem... If call gets dropped, they call back. Really helpful

    I got these straight in my mind and there are more positivity I may have found will share...
    Apple is the BEST in the world....
    I was not an Apple fan boy but the product and the service made me..
    Apple products value me every single penny spent for the device...
    Looking forward to buy the next iPhone (if I got to get the money)

    • Kyem G
      March 13, 2014 at 9:25 am

      One more thing... Apple takes care of its old devices, the so called 'backdated'... iOS 7.1 took care of the performance of iPhone 4 and so thats it... No other company does it... Initially Apple devices are pricy but after you buy, you don't need to think on for its future... Go for others, your device will be abandoned within 2-3 years and you'll feel backdated...... I guess I can run on with my iPad for the next 5-6 years smoothly...

    • Dave P
      March 17, 2014 at 12:26 pm

      You seem like one happy Apple customer. People would disagree with some of your points, and others could also apply to tablets and phones made by other manufacturers, but Apple clearly has won you over.

    • Kyem G
      March 17, 2014 at 2:20 pm

      Yeah indeed... The best part is the after sales.... I've already covered up the warranty, but in any problem I face, I give them a call, and they help me in every aspect... One of them even talked to me for 75minutes for a problem I was facing after updating my iPad to iOS7. And they provided me with all possible informations and finally got my work done... In India, if you want me to vote for the best customer tele-service, I'll no doubt vote for Apple. I'm looking forward to buy a Macbook Pro this year and also will plan for an iPhone... For me Apple is the best... I was not a fan boy, but the product and service made me...

  17. Xoandre M
    March 13, 2014 at 2:49 am

    Certainly, no one can doubt the influence Apple has had on the computer industry. For decades, they have innovated and developed new designs, operating systems, and influenced trends in technology.

    I remember using the Apple IIe in the Public Library as a child. Programming BASIC and playing with the LOGO program were highlights, but the ultimate effect of those days was playing the original Where In The World is Carmen Sandiego - for which I willingly shelled out my allowance money and hogged the computer for hours. Later, I ended up typing out a fantasy novel using AppleWorks on 5.25" floppies. I still have that disk in a container on my desk.

    Apple Macintosh was a huge leap forward, and I used the all-in-one Macintosh with System 6 to create some of my very first graphic images and clip art in High School using SuperPaint. Through my mastering of OS 7 when the upgrade hit, I became editor in chief of my high school newspaper.

    Off and on through my college years, I have used Macintosh and Windows computers. I learned all the DOS commands before Windows 95 came out, then became a devoted and die-hard Windows fan.

    But this is about Apple, not Microsoft.

    Apple has continued to develop and expand their speed, security, and capabilities, all while containing their potential by hampering any outside intervention in their core product line: The Macintosh Operating Systems.

    That being said, the few courses in college I have had to use a Mac exclusively for were filled with frustration and lost projects. The spinning beach ball of death caused me to take an "incomplete" on two assignments, because the files were completely corrupted when the Macintosh towers overheated and the beach ball started spinning.

    Certainly Apple has come a long way in the past few years with iPhones, iPads, etc. However, iHave no interest in using a Mac for any reason, as Windows 7 seems to be the most stable and best desktop operating system I have ever used.

    Recently, I performed in a world-premiere musical, which was filmed from 14 different angles, using 7 different cameras, capturing a total sum of over 100 hours of footage. When the editor finally managed to transfer all of the footage onto her Macintosh laptop, the computer hung, crashed, and needed to be completely replaced, with a total loss of all files and all editing that had been completed at that point.

    Luckily, most of the footage was still on the original SD cards and digital media, so the editor could start again. However, she had spent an entire week categorizing and manipulating all the footage so it would be easy to drop in alternate angles and close-ups. There were some key close-up shots and completely lost audio recordings that we had to call in the entire cast once more to re-record after the fact.

    Yes, we should have made a back-up of the complete production library of footage and audio, but her laptop was the latest and greatest, most powerful $5,000 Macintosh she could buy at the time.

    I know this story is not typical of many peoples' experience with Apple products (or is it?), but it just goes to prove that Apple still has a long way to go to make a Windows devotee like myself want to own an Apple brand product.

    On another track: only because I am starting to record songs and poetry performances and need to be able to SELL those recordings on iTunes have I finally relented and installed iTunes on my PC. I am glad that Apple has finally worked out the compatibility bugs I had previously. I had installed iTunes a few years ago on my Windows XP computer and immediately lost everything. I had to format the hard drive, re-install Windows XP, and retrieve month-old backup copies of my documents and images. I completely lost half of my audio recordings and those can never be replaced. Thanks, iTunes 7.3!

    All in all, Apple is an innovator, a master at marketing their products, and a leader in the tech industry. However, there are still MILLIONS of us who refuse to buy an Apple product and see those people who are super-glued to their iPhone or iPad as complete dweebs.

    • Dave P
      March 17, 2014 at 12:23 pm

      Everything I have seen suggested Apple is struggling to convert people like yourself to its brand, with 80 percent of iPhone sales being upgrades rather than new purchases. That's an issue it needs to solve in the future, so is there anything Apple could do to persuade you to become a fanboy?

  18. johndoe
    March 13, 2014 at 1:37 am

    No company is the best in the world. They all have their own problems.

    • Vasilius
      March 13, 2014 at 9:59 am

      You mean ideal..cause there is a best in everything...

    • Dave P
      March 16, 2014 at 3:13 pm

      Someone has to be the best, but I agree, no one is perfect. The same goes for humans and companies.

    • dragonmouth
      March 17, 2014 at 3:01 pm

      "Someone has to be the best"

      Or least bad of the worst. :-)

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