Apple recently launched its 2013 back-to-school promotion, offering $100 App Store gift cards for customers that buy a Mac between now and September 6, or a $50 gift card for any purchase of iPad or iPhone. The gift card incentives are available to faculty, staff and students working at or attending any college or university, as well as parents that may be purchasing the products for a college student.
Apple started the back-to-school gift card program in 2010, replacing the iPod Touch rebate program that was offered up until then. The program is also available to any employee of K-12 schools, including school board members and anyone serving on parent-teacher organizations at those schools.
The $100 gift card is available for any qualified “education individual” purchasing a qualifying Apple computer, which includes iMac, MacBook Pro, MacBook Air and Mac Pro. The $50 gift card is available for qualified individuals purchasing an iPad or an iPhone. Qualifying iPads include the current generation iPad with Retina display, iPad 2 and the iPad Mini. Qualifying iPhones include the iPhone 4, iPhone 4S, and the iPhone 5.
To qualify for the gift card promotion, the Apple products need to be purchased from a U.S. Apple retail store, the section of the online Apple Store for Education Individuals, by calling 1-800-MY-APPLE, or buying from an authorized Apple Campus Store. Only individuals affiliated with U.S. K-12 or higher-educational institutions qualify for this promotion. Refurbished computers or iPads, as well as the Mac Mini don’t qualify for the gift card promotion.
Additional educational discounts are still available, such as the double educational discount of $200 off the price of the 13-inch MacBook Pro (non-Retina) announced in June, as well as a $50 discount off the price of the MacBook Air. Product discounts are typically offered to reduce Apple stock of current models to make room for next-generation products, however the gift card promotions are offered to give students an opportunity to start using Apple products early, as part of their educational experience.