Users of the Mac App Store will notice that there’s now a new section – Editor’s Choice. It has been inaugurated with CoBook and Deus Ex: Human Revolution. This has a been a silent update, which means there’s no official announcement from Apple, but they presumably will be awarding more software this honor in the future.
Owners of iOS devices will also see some new editor’s choice selections in their App Store including Air Mail, Facebook Camera, Extreme Skater and Sketchbook Ink. Don’t expect deals, however – all of these apps are regularly priced.
There is one freebie available, though it’s not an editor’s choice. Cut the Rope: Experiments is currently the app of the week and is available for free. This is notable because it is rare for Apple to feature paid apps that have been discounted to free for a limited time. Google and Amazon have gone down this route frequently, but Apple has remained steadfast.
It’s not clear how the editor’s choice honors are awarded, nor is it clear how Apple decides to feature discounted apps. The company has not revealed this information in the past and likely won’t do so in the future. Still, more categories can’t hurt. Can it?