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The mobile operating system war is now over. And Android won. Because while Apple still sells shedloads of iPhones, 9 of 10 smartphones sold around the world is now powered by Android. And those numbers are unlikely to change anytime soon.

When it comes to gadgets, there has always been a propensity to take sides. The most obvious example is PC vs. Mac Apples vs. Oranges: A Long Time Windows User Meets OS X Apples vs. Oranges: A Long Time Windows User Meets OS X What could happen when a long-time Windows user drops their defense and uses a Mac for the first time in years? Read More , but there have also been web browser wars, games console wars, and many more besides.

The current binary option of choice is Android vs. iOS. There used to be other alternatives vying for your attention, but with BlackBerry no longer a thing BlackBerry Stops Making Phones and Nobody Cares BlackBerry Stops Making Phones and Nobody Cares The long and drawn-out decline of BlackBerry continues. The latest twist in the tale being BlackBerry announcing it will no longer be developing or producing its own handsets. Read More , and Microsoft’s commitment to Windows Phone being called into question Lenovo Doubts Microsoft's Commitment to Windows 10 Mobile Lenovo Doubts Microsoft's Commitment to Windows 10 Mobile Lenovo has zero interest in Windows 10 Mobile, and will not be making a smartphone powered by Microsoft's mobile operating system anytime soon. Lenovo isn't even convinced Microsoft is committed to Windows 10 Mobile. Read More , consumers really only have two mobile operating systems to choose from.

The choice is between Android and iOS, and the vast majority of consumers of choosing Android. So much so that Strategy Analytics suggests that Android now enjoys an 87.5% share of the market. Apple’s iOS, on the other hand, only controls a 12.1% share of the market.

Woody Oh, Director at Strategy Analytics, said:

“Android’s leadership of the global smartphone market looks unassailable at the moment. Its low-cost services and user-friendly software remain attractive to hardware makers, operators and consumers worldwide.”

Does Market Share Actually Matter?


You may be shrugging your shoulders right about now, because you believe these figures are unimportant. If so, you probably own an iPhone. You’re also wrong. Dominating the market in the way Android currently is matters. To Google, to Apple, and to you, the consumer.

The positives for Google are patently obvious. As are the negatives for Apple. But in terms of consumers, it’s all about the apps. Some people believe iOS apps are still superior to their Android equivalents Why Are iOS Apps Still Better Than Android Apps? Why Are iOS Apps Still Better Than Android Apps? I feel I can safely make the claim that iOS apps are just better. Put down the pitchforks for a moment, and hear me out. Read More , but that’s unlikely to remain the case if things carry on as they are.

With Android enjoying such a vast lead over iOS, developers will increasingly focus on Google’s mobile operating system. After all, developers just want to reach the most number of users they possibly can. Which is why many apps are now being launched on Android before they’re ported to iOS.

Are you an Android user or an iOS user? What led to you making that choice? Do you care about the market share of your chosen operating system? Have you noticed any real-world effects from the situation? Please let us know in the comments below!

Image Credit: Maurizio Pesce via Flickr

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