The Kindle Fire is planned to launch tomorrow, and Amazon is definitely preparing for it. Amazon’s App Store, until now just another app we had to download through the Market, will be the integrated and exclusive app store on the Kindle Fire. As such, it needed a major overhaul – and it got one.
Amazon’s App Store 2.0 features a nice dark grey and orange layout, to match the general Kindle Fire theme, and it’s now much easier to read, browse and find what you’re looking for. Aside from looks, Amazon also added parental control, in-app purchases, and more permission control. Download times should also be improved.
The new appstore make it much easier to see prices, and the names and ratings are much more readable than in the old, white layout. The “Free App of the Day” also got a facelift and is now much more appealing and stands out on the screen.
The “Recommended For You” section learns from your previous purchases and suggests app you might like, similar to the recommendations you get on the Amazon store interface. The new app store is part of Amazon’s ongoing attempt to overtake the Android Market. While the day is probably not much closer, the app is definitely better and easier to use, and Kindle Fire users should feel better about not having access to the regular Market.
What do you think of the new market? Will you consider using it now in place of the regular market? Or will the change really only apply to Kindle Fire users? Will you be buying a Kindle Fire when it launches?