Subscribing to and reading digitally formatted newspapers and magazines on a tablet device seems to be a perfect fit for both publishers and consumers. With the upcoming release of Amazon’s new Kindle Fire, users of the device will be able to choose from over 400 popular magazines and newspapers, including Vanity Fair, Elle, The Oprah Magazine, Wired, and GQ.
Glossy tablets like the iPad and the Kindle Fire help retain the full-color layouts of publications, while at same time making them easier to read than many of the paper versions. They also allow for publications to be interactive with embedded links and videos.
Kindle Fire customers, Amazon says, will receive exclusive a three-month free trial download of select premier magazines, which include Cosmopolitan, Popular Mechanics, Family Circle, Women’s Health, Reader’s Digest, and many more.
According to an online article in The Wall Street Journal, magazine publishers say they got a better deal working with Amazon than with Apple because the former agreed to “share more customer data including customers names and addresses, and other subscriber lists information.”
The Kindle Fire is also $300 cheaper, $199, than the iPad, which means publishers could reach a much broader market of magazine subscribers. According to the Journal, “Amazon began negotiating with publishers about three months ago and hammered out deals that call for publishers to keep roughly 70% of all Amazon sales.”
Though the price of digital magazines are not significantly cheaper than paper versions, they do eliminate huge paper and shipping costs, and are easier for readers to access on a tablet.
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