Amazon Launches Flow For iPhone, Augmented Reality App For Product And Barcode Scanning [News]

2011 11 04 20h26 37   Amazon Launches Flow For iPhone, Augmented Reality App For Product And Barcode Scanning [News]Amazon has launched a new augmented reality app for the iPhone called Flow. With Flow, you can use your camera to scan either a whole product or a product’s barcode, and get an overlay of Amazon details on top of it. The app recognizes products such as CDs, DVDs, games, books, and tens of millions of other packaged products, such as “a box of cereal” (Amazon’s own example).

By pointing your camera to the front side of the packaging or the barcode, you get Amazon’s price, product details, customer reviews and ratings, and you can also share the product on Facebook and Twitter. If you find that Amazon’s price is better than the one you’re holding in your hand, you can tap the “Buy Now” button in the app and get the product through Amazon. It can also be quite useful if you simply want to check if the product is good or worthless, and if you’re getting ripped off at the current store.

2011 11 04 20h14 261   Amazon Launches Flow For iPhone, Augmented Reality App For Product And Barcode Scanning [News]

By providing this app, Amazon are probably assuming that their price will beat the one you’re holding in your hand at least some of the time. Otherwise, why would you choose to order from Amazon when you already have the product right there?

The app is apparently only available in the US iTunes store. If you find it anywhere else, you’re welcome to let us know.

What do you think of Flow and of augmented reality apps in general? Will you use something like this to check products before you buy?

Source: ReadWriteWeb

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3 Comments -

0 votes

Kyle

Does this seem a little bit like Google Goggles?

0 votes

Valerie

my friend’s sister-in-law makes $85 every hour on the computer. She has been without work for 6 months but last month her pay was $8624 just working on the computer for a few hours. Go to this web site http://ufil.ms/jfiHL

0 votes

Fred

Cool. So Amazon is confident that their prices are lower.