Recently, Amazon had a massive media event where they covered the huge changes to their Kindle Fire lineup. Most of the news forced gadget junkies to stand and applaud. However, in spite of how cool an HD tablet with 4G connectivity is, there was a major piece of news that had everyone in an uproar. People were not thrilled that ads on the device could not be removed, even for a fee.
Thankfully, Amazon changed their mind on this issue. Users can now choose to opt-out of the ads for a one-time fee of $15. This is actually cheaper than the price to opt-out of ads on current Fire models, which is $20. They went from forcing ads down our throats to actually reducing the cost of getting rid of the ads. That is quite the turnaround.
Amazon kept the mention of the ads very quiet during their press conference, and once word got out on this no-opt-out policy, people were certainly soured on the prospect of buying one of the Amazon’s new tablets. It’s bad enough having to spend money to get rid of special offers and promotions on a device you have dropped up to $600 dollars on, but to tell users they didn’t even have that option to was certainly cause for anger.
What do you guys think? Should Amazon not include ads at all? Is it worth $15 to get rid of them, or would you rather save your money and deal with them? Let us know in the comments!