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Recently, Amazon had a massive media event where they covered the huge changes to their Kindle Fire lineup Amazon's New Kindle Fire HDs: All You Need To Know [Updates] Amazon's New Kindle Fire HDs: All You Need To Know [Updates] The Internet has been abuzz with all things Amazon. Specifically, all things Kindle. Amazon recently had a giant media event where they went wild and crazy announcing all kinds of new hardware. If you did... Read More . Most of the news forced gadget junkies to stand and applaud. However, in spite of how cool an HD tablet with 4G connectivity is, there was a major piece of news that had everyone in an uproar. People were not thrilled that ads on the device could not be removed, even for a fee.

Thankfully, Amazon changed their mind on this issue. Users can now choose to opt-out of the ads for a one-time fee of $15. This is actually cheaper than the price to opt-out of ads on current Fire models, which is $20. They went from forcing ads down our throats to actually reducing the cost of getting rid of the ads. That is quite the turnaround.

Amazon kept the mention of the ads very quiet during their press conference, and once word got out on this no-opt-out policy, people were certainly soured on the prospect of buying one of the Amazon’s new tablets. It’s bad enough having to spend money to get rid of special offers and promotions on a device you have dropped up to $600 dollars on, but to tell users they didn’t even have that option to was certainly cause for anger.

What do you guys think? Should Amazon not include ads at all? Is it worth $15 to get rid of them, or would you rather save your money and deal with them? Let us know in the comments!

Source: Mashable


  1. Marko Resnik
    September 11, 2012 at 10:34 am

    I really like the option. But I honestly think that this trend of forcing adverts is beginning to be a little too annoying...

  2. Richard Borkovec
    September 11, 2012 at 10:12 am

    So it's going to be $214 for the 16GB model without ads? I'd rather spend the extra $35 and get a Nexus 7 that I don't need to unlock and flash. Buy Nexus 7, install Amazon AppStore, install Amazon MP3 store, install Kindle for Android. Yay Kindle Fire on Nexus 7! That's basically how I see it.

  3. Ahmed Khalil
    September 11, 2012 at 5:07 am

    Any way for me i do not expect that this new Tablet will gain the big success they expect.

  4. Ahmed Khalil
    September 11, 2012 at 5:06 am

    This is the different between them and apple. even with 600$ cost which almost same as IPAD but they sill search for more from ads.

  5. Va Du
    September 11, 2012 at 4:33 am

    I'm glad they made it an option and a 1 time fee. Usually I can live with it but it worries me that it's going just be ads everywhere because they made it such a big deal.

  6. Casey Ferralli
    September 11, 2012 at 2:04 am

    I'm glad they didn't make it a yearly fee.

  7. denny Gl
    September 11, 2012 at 1:45 am

    nobody wants adds. so they make extra 15$ for just nothing.but still quad core tegra 3 is a winner

  8. Curtis C.
    September 11, 2012 at 1:16 am

    At least you can now disable the ads in order to make your tablet look clean.

  9. Kao Vang
    September 10, 2012 at 11:32 pm

    Better than nothing.

  10. Tug Ricks
    September 10, 2012 at 10:56 pm

    The whole "special offers" ordeal makes me more likely to buy a Google Nexus. I understand that they're subsidizing the cost of the tablet with ads, but Google doesn't seem to have to do that.

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