The leading online marketplace, Amazon, launched on Tuesday, a Fine Art store featuring paintings, mixed media, photographs, pop art and drawings priced from under $99 to $10,000 and above. The fine works of art are sold by individual galleries including Abmeyer + Wood Fine Art, Catherine Person Gallery, Luster, Rise Art, Paddle, the Little Collector, and UGallery.
As with other online departments, the store can be browsed by Artists (including Andy Warhol and Salvador Dali), Departments (e.g., Drawings, Pantings, Prints), Subject (including Abstract, Nature, Animals, People) and Style (e.g., Art Photography, Impressionism, Postmodern & Contemporary). Works can also be viewed by seller and price range, and even by dominate colors.
As with books and other products sold on Amazon, each fine art piece gets its own page with a description of the piece, an artist bio and a selection of his or her other works, and customer reviews. The product specifications include the size and medium of the work, and the availability of framing. Selected pieces can also be added to your customer Wish List.
The highest selling currently listed pieces in the store include works by Andy Warhol. One of his large screeprints, titled Mao 98 is being sold by the Rudolf Budja Galerie (sic), priced at $200,000, unframed.
One of the lowest selling works include a med-size Jeff and Shay Barfoot screen print, which sells for $35.75, unframed. It is sold by Zatista Fine & Contemporary Art.
Bringing fine art to a mainstream online store like Amazon demonstrates the growth and reach of online shopping. More and more people are becoming comfortable with purchasing even very expensive items online. But let us know what you think about buying artwork online. Do you find it weird to browse expensive pieces of art alongside inexpensive toys and accessories sold just a few clicks away?