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We know that the search engine market is primarily dominated by Google, followed by Yahoo and Microsoft Live Search. Hence today, if a new search engine is launched on the same lines and if it produces search results in a similar manner like the big players, then it is highly unlikely that it will survive in this field.

Keeping this fact in mind, the new players in the search engine market are trying to be innovative and do things differently. One of them is Addict-o-matic, which lets you type a query and then instead of displaying the results from the entire web, it shows the results from certain other sites like some top social media sites, in a single page.


Addict-o-matic pulls the results via RSS from the best news and search sites on the web including Google, Yahoo, Technorati, Ask, YouTube, Truveo, Flickr, Blinkx, Ice Rocket, Digg, Topix, Newsvine and Tweetscan and shows the results in a single page. It also allows you to rearrange the different boxes and then bookmark the page to save the settings.


Hence Addict-o-matic brings in the concept of selective search and helps you in checking the popularity of a particular search query in different social media sites and blogs. This is certainly useful for those who frequent different social media sites everyday and are in the habit of surfing through these sites for different topics.

You could further add Addict-o-matic to your browser’s search box by installing the javascript mentioned in their enablers section.



Since I personally frequent a lot of social media websites and search through them a lot, I like Addict-o-matic’s idea of organizing those results at one place. As I mentioned above, this is a kind of selective search where you are not searching the entire web and hence it may not appeal to all the users of the other search engines. Further Addict-o-matic could also be used for ego-surfing where you cuold search for your name or your blog’s name and measure its popularity in the social media space.

Since this is a new product, many more features can be added and I believe further customization options are required. But overall, I think I’ll certainly visit Addict-o-matic at least once in a day, going forward.

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