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Popular social scheduler Buffer has announced a new partnership with Google-alerts-style monitoring tool Mention. The new partnership gives Buffer users the ability to monitor the social Web for mentions of their company or favorite subject, and schedule this content to their social feeds using Buffer. Mention users will now be able to use Buffer’s unique scheduling system to react to their alerts.

The integration is available to Buffer and Mention users from Mention’s interface. An account with both services is required, but the new feature is currently available only from within Mention. Using Mention’s monitoring system, you can set alerts for any keyword, and easily add content you find to your Buffer queue.

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What is this good for, you wonder? Imagine you like horses and run a Twitter account full of horsey articles and tidbits. Using Mention, you can monitor the Web for interesting content, and, once you find it, add it to your Buffer queue on the spot.

You can monitor two keywords at the same time using Mention’s free account, or opt for one of the paid options starting from $6.99/month for 5 alerts, all the way up to $99/month for 50 alerts. Mention is available as a Web app, and also for Windows, iPhone, Android and Chrome. If nothing else, this is an interesting way for Buffer users to easily find content to feature on their social feeds. It’s free all around, so it’s worth a try.

Let us know what you think about this new integration in the comments.

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Source: Buffer blog

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