If you’ve been using Instagram for a while, yet only have a handful of followers to show for it, or are rarely receiving likes and comments on your photos, these tips should help.
In the past, we’ve told you how you can get tons of likes on Instagram. These tips included using hashtags, taking part in community activities, and engaging with other people, among other ideas. Today I’d like to throw a few more tips your way so you can really take your Instagram account to the next level.
Don’t Post Too Often
When you don’t have any followers, you don’t have many people to annoy by constantly posting too many photos. But as soon as you start receiving more followers, be careful not to inundate them with too many postings per day. Looking at the figures for my client’s accounts, I’d recommend not posting more than 2-4 photos or videos in a 24-hour period. And space them out! Don’t upload them all at once. To do this, you can use a service such as Latergram.
Use The Right Filter
Although most photos are uploaded on Instagram with #NoFilter, the top three filters in terms of the interaction they garner from users are Mayfair, Inkwell, and Walden (according to this great post on the Buffer blog). There’s obviously some psychological work at play here, but in short, be mindful of the filters you use if you’re looking for more interaction.
Use Only Your Best Photos
Take a look at the people you follow on Instagram. Unless they’re friends, celebrities, or fun and useful Instagram accounts, you’re likely following them because you love their photos. So put yourself in your followers’ shoes, and only share with them photos that you, yourself, love.
When people land on your Instagram account, you want them to be blown away with your phone-photography skills. This won’t happen if you’re posting badly-lit, badly-composed shots of your unkempt morning breakfast.
Think About Picking A Niche
If you’re trying to get tons of Instagram followers, it’s likely you’re looking for a certain kind of follower. If you travel a lot, you probably want to appeal to other travellers. If you’re a foodie, you likely want other foodies to follow your food adventures on Instagram. So keep this in mind.
Make sure that each photo you upload will be interesting to your ‘ideal follower’. One of the main reasons people unfollow each other on Instagram is because the photos being shared simply don’t resonate with them, so be careful not to fall into that trap.
Find Out The Best Day To Post
Thursdays are the most popular day to post on Instagram, but on average, Sundays are the most effective, based on numbers of interactions received. This may be because Sundays are when fewest photos are uploaded, so the higher interaction might be due to less competition. Either way, you could use this information to your advantage.
This doesn’t necessarily mean posting on Sundays will be best for you, but by using a platform such as Starigram to keep track of stats on your Instagram account, you’ll be able to learn the best days and times to post to your particular audience.
Use A Good Number Of Hashtags
Using popular hashtags is one of the main tactics to get more people to see (and therefore interact) with your photos and videos, but using too few means a drastic decrease in the amount of interactions you’re likely to receive.
Obviously, to keep your Instagram followers relevant to your interests, you should only use relevant hashtags, but by finding 8-15 popular hashtags for each photo should result in plenty more likes and comments. Just remember not to overdo it!
Include Calls To Action
If you really want more interaction on Instagram, don’t be afraid to ask for it. Ask a question in the caption. Ask people to like the photo if they do, in fact, like it. This method works for getting more interaction on blog posts, as well as website, Facebook and Twitter interactions, and it works just as well on Instagram.
Show ‘Behind The Scenes’
People love stories, so if you’re running a business Instagram account, don’t be afraid to show what goes on behind the scenes. Many of the most popular business accounts and celebrity accounts on Instagram are packed with photos of the team behind a company, back-stage shots, selfies with interesting people, etc. People don’t want to see just photos of your products, they want to see what goes into creating that product, and they want to learn about the person/people behind the account.
More Things You Can Do
If you want to stand out, another great way to do so is to edit your photos using a different photo-editing app. There are plenty of options out there. You can check out our reviews of Handy Photo and Repix for some examples.
There are other Instagram tools and apps that can help you make better use of the service. These can help you find Instagram photos on the Web, create Instagram albums, and do lots of other fun things with Instagram. If you’re an avid Instagram user, you might also want to backup your photo collection outside of Instagram. Start using these to make the most out of your account!
What other tips do you have to help gain more followers and interaction on your Instagram account?