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Microsoft is keen to get you onto Windows 10. For them, it’s easier to support, develop, and monetize an operating system, when more people are using it. Ideally, everyone will quickly buy into the new Windows 10 ecosystem.

There’s been a strong push to make people upgrade to Windows 10 How to Upgrade to Windows 10 Now & Why You Should Wait How to Upgrade to Windows 10 Now & Why You Should Wait Have you been waiting patiently since July 29 for your Windows 10 upgrade? You should probably wait until you receive an official notification, but if you are determined, you can force the Windows 10 upgrade. Read More . It’s available for free with existing modern copies of Windows, but you probably already know that thanks to the aggressive notification campaign.

Let us know your thoughts on these tactics in the comments section following the article and be sure to share any more that you’ve noticed.

1. Free to Upgrade

Traditionally, you’ve always had to pay for Microsoft’s operating systems. With Windows 10, Microsoft is using a different approach.

Given you’re running a non-enterprise version of Windows 7 or 8, you can upgrade to Windows 10 for free within the first year of its release (which is until July 2016.) This is supposedly the last version of Windows Windows 10 Is the Last Version of Windows. Ever. Windows 10 Is the Last Version of Windows. Ever. Microsoft is sick of you not upgrading, and has a solution: Windows 10 will be the final "version" of Windows. Ever. This could mean that you will never again have to buy Windows. Read More , which is morphing into a constantly evolving software as a service This Is How Microsoft Can Monetize Windows 10 This Is How Microsoft Can Monetize Windows 10 Nothing in life is free, not even Windows 10. Many millions of users will indeed have a free Windows 10 upgrade. But how are we going to pay for Windows 10 in the long run? Read More .

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Apparently, there’ll never be a subscription fee for Windows 10, but, of course, Microsoft hasn’t made it free to upgrade out of the goodness of their heart. We’ve summarized why free doesn’t mean it won’t cost Windows 10 Upgrade - Free Doesn't Mean It Won't Cost Anything Windows 10 Upgrade - Free Doesn't Mean It Won't Cost Anything There's a catch to the free Windows 10 upgrade. Microsoft understands its audience all too well; they are more likely to pay for the freedom of control, rather than for extra features. Read More anything, but having the majority of the consumer base running the same operating system — and the same version of it — is hugely beneficial to Microsoft; primarily, development and support will be easier in the long-term.

2. Best Gaming Experience

While many are staunch console gamers, arguably the best gaming experience can be found on the PC. With Windows 10, there have been a number of additions to make it even better, full of features that gamers will love Windows 10 Is for Gamers: 6 Features You Will Love Windows 10 Is for Gamers: 6 Features You Will Love You will want to use Windows 10 for gaming! Whether it's streaming your Xbox One games to your PC, using the Xbox app, or enjoying high performance gaming with DirectX 12, Windows 10 enhances your... Read More . The Xbox One controller is supported natively, the Xbox app allows you to connect with your friends on the console, and you can screenshot and record games How to Take Videos & Screenshots of Games in Windows How to Take Videos & Screenshots of Games in Windows You want to document your game progress, but when you hit PrtSc on your keyboard, all you get is a snapshot of your desktop? Here's how to take video game screenshots. Read More without third-party software.

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That’s all well and good, but the killer feature is DirectX 12. The latest version lowers power consumption, increases frame rate, and supports improved graphical effects. If you’ve purchased a new graphics card in the last five years, it probably already supports DirectX 12. Here’s the catch: it’s only available if you’re running Windows 10. For dedicated gamers, this is a must.

3. Get Windows 10 App

There’s literally no escape from Windows 10. Okay, not “literally”, but it does sort of feel that way thanks to the Get Windows 10 app Get Windows 10: It's Not a Virus! Get Windows 10: It's Not a Virus! The Get Windows 10 icon in your system tray is not a virus. It's Microsoft's official upgrade note prior to the official release of Windows 10 on July 29th, 2015. Read More that flags your desktop. If you’re on Windows 7 or 8, then it’ll be sitting in your taskbar notification area permanently, occasionally popping up to try and convince you to upgrade. For those who do want to upgrade, it’s a handy method to do so. For others, it’s a nuisance app that needs blocking How to Block the Aggressive Windows 10 Upgrade on Windows 7 and 8.1 How to Block the Aggressive Windows 10 Upgrade on Windows 7 and 8.1 Microsoft ramps up its efforts to make users upgrade to Windows 10. Come 2016, many people will wake up to a new operating system, despite never having consented to the upgrade. Don't be one of... Read More .

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Taking it one step further, some users have found that not only has Microsoft downloaded the installation files for Windows 10 without their consent, but their systems have been upgraded automatically How You Could Have Upgraded to Windows 10 by Accident & What to Do How You Could Have Upgraded to Windows 10 by Accident & What to Do Windows 10 was accidentally auto-installed on Windows 7 and 8.1 machines without user consent. Microsoft apologized for the mistake. We analyze the events and show you once more how to NOT get Windows 10. Read More , too. This is being pushed through Windows Update. Though Microsoft claims the forced, automatic upgrade was a mistake, we’ve found that it’s still intrusive and have written a guide on how to stop the Windows 10 download Stop the Windows 10 Download & Installation on Your Windows 7 or 8 Device Stop the Windows 10 Download & Installation on Your Windows 7 or 8 Device If your Internet has been slower than usual or if you noticed less disk space, you can probably blame Microsoft. Windows Update may have downloaded the Windows 10 installation files behind your back. Stop it! Read More .

4. New & Exclusive Features

Some new features are found exclusively on Windows 10. Continuum Continuum: Switch Between Windows 10 Desktop & Tablet Mode Continuum: Switch Between Windows 10 Desktop & Tablet Mode Windows 10 recognizes your hardware and instantly chooses the best display mode. When you connect your Windows 10 Mobile to a larger screen, you'll get a PC-like experience. That's the smoothness of Continuum. Read More is a feature which will dynamically change between a desktop and tablet interface, depending on how the device is being used – great for hybrid systems. Task View allows you to create virtual desktops. There’s also Edge, Microsoft’s new browser which aims to move away from the Internet Explorer legacy.

Cortana

Perhaps the biggest addition to Windows 10 — although introduced with Windows Phone 8.1 — is Cortana, a virtual assistant How to Set Up Cortana & Remove Her in Windows 10 How to Set Up Cortana & Remove Her in Windows 10 Cortana is Microsoft's greatest productivity tool since Office. We'll show you how to get started with Windows 10's digital assistant or how to turn Cortana off for improved privacy. Read More that can help you with a whole host of tasks. You can talk or type to Cortana and it will allow you to quickly search your system and the web, draft emails, control your music, and much more. It’ll even tell jokes! Cortana can do a lot 6 Coolest Things You Can Control with Cortana in Windows 10 6 Coolest Things You Can Control with Cortana in Windows 10 Cortana can help you go hands-free on Windows 10. You can let her search your files and the web, make calculations, or pull up the weather forecast. Here we cover some of her cooler skills. Read More and will also learn from your actions, allowing it to serve up content like news and traffic details which is relevant to you.

5. Hardware Support

Anyone running an Intel Skylake processor on Windows 7 or 8.1 Why Windows 7 Won't Work On Intel's Current & Next Gen CPUs Why Windows 7 Won't Work On Intel's Current & Next Gen CPUs Microsoft doesn't want you to use old Windows versions on new hardware. Users on Intel Skylake processors won't receive updates for Windows 7 after July 2017. And next generation processors will be Windows 10 only. Read More will only receive critical security patches after July 17, 2017. If you want to receive the full support after that date, you’ll have to upgrade to Windows 10.

Not only that, but next generation processors like the Intel Kaby Lake and the Snapdragon 820 will only work on Windows 10. Essentially, if you want to buy new hardware in the future, you might have to upgrade the operating system, whether you want to or not.

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In the past it’s been the hardware manufacturers themselves who determine operating system support, often factored by the mounting costs associated with supporting older software. This announcement, however, has come from Microsoft, citing difficulty in maintaining legacy drivers and firmware; some will say this is just another step in their push towards Windows 10 domination.

6. Windows 10 is Safer

This is a debatable one. Every version of Windows has an official lifecycle Why You Need to Upgrade Windows 8 NOW & Your Options Why You Need to Upgrade Windows 8 NOW & Your Options Eventually, support for every Windows version expires, leaving PCs full of holes, entry points for malware, and opportunities for hackers. Windows 8 recently reached end of support status - we show you why and how... Read More , which is the period of time in which Microsoft will provide support for it. This is split into mainstream support and extended support. The main difference between the two is that the latter won’t include any non-security updates, like new features. Security patches are provided by both.

You might be surprised to hear that Vista has extended support until April 11, 2017. Windows 7 and 8 will take you up to January 14, 2020 and January 10, 2010 respectively. Given their lifecycle, you’re technically still secure on these operating systems.

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In an interview, Microsoft Marketing Chief Chris Capossela says that they’re pushing their software and hardware partners to take advantage of Windows 10 and “that obviously makes the old stuff really bad and not to mention viruses and security problems.”

While it’s true that new software and hardware might be limited to Windows 10, that doesn’t open it up to security risk. But it’s information that will certainly spread and cause some people to upgrade, which is exactly the desired result.

Tactical Advantage

There’s no doubt that Microsoft is pushing Windows 10 and pushing it hard. Some of it is worth shouting about, like the improved gaming support and cool new features like Cortana. And it’s definitely great that there’s a limited-time free upgrade.

But perhaps the tactics are too forceful? With notifications about the upgrade bordering on intrusive and stories of Windows 10 installing itself, maybe Microsoft needs to take a step back.

What do you think about these tactics to get people to upgrade? Are there any others that you can think of?

  1. The Monkey
    February 2, 2016 at 4:05 pm

    Windows 10 is great. But I also have a Windows 7 and the pop up really bothers me.

  2. icy2ice
    January 30, 2016 at 8:34 am

    Icy

    Windows is a good operating system,but plenty of shit i do not want.
    For Years I have been using programs like 98like,nlite ,winreducer to get rid of most of the
    useless parts of windows,including spies
    mayby i will use Windows 10 when winreducer or similar is able to eliminate all
    stuf like cortina etc from the Windows 10 core
    Why is microsoft not delivering a bare O.S so that we can choose what suit us to install.,
    instead o imposing shit i am mot willing or tnterested in
    For The moment i am using a bare Windows 7,
    i update it using Simplix UpdatePack7R2

  3. A41202813GMAIL ..
    January 29, 2016 at 5:50 am

    "After JULY 17, 2017" ? - Do You Mean **Before** ?

    ---

    I Know What Customized, Both New And Used, Hardware ( PCPARTPICKER, Anyone ? ) I Must Buy To Avoid All The Mess That Involves Drivers Needed For Legacy OSs To Continue To Work, For Many Many Many Years.

    M$, And The Likes, Do Not Cry Me A River - Hold Your Breath And See If I Care.

    XPOCALYPSE FOREVER !

    • Joe Keeley
      January 31, 2016 at 12:09 am

      Nope, "after". Sorry if it isn't clear. Users will receive ONLY critical security patches after that date. Anything else, like bug fixes, will need Windows 10.

      • A41202813GMAIL ..
        January 31, 2016 at 6:33 am

        Got It.

        Thank You For Responding.

        ---

        XPOCALYPSE FOREVER !

  4. Björn
    January 27, 2016 at 10:06 pm

    Well, Im on Windows 7, and it works perfectly, Im loving it. So for that reason, no need to upgrade to 10 (although I havnt tried it), so I cant tell if it is any good...

    As long as they keep up the support for 7, I will not upgrade.

    And yes, I am well aware of the icon in the taskbar that pops up frequently... Give up, Im not interested in an upgrade!

    So for me its rather a question to avoid the upgrade!

  5. Cliff
    January 27, 2016 at 4:18 pm

    I'm staying on windows 8.1 it works for me. The interface is so much better for touch. My non touch laptops I've updated already to Windows 10.

  6. Peter Buyze
    January 27, 2016 at 2:07 pm

    Point 6, 2nd para, there is a typo. Extended support for Win 8 not till 2010 but till 2023.

    • Joe Keeley
      January 27, 2016 at 5:34 pm

      Thank you, Peter! I'll get that changed. Sorry for the error.

  7. Jonathan Radford
    January 27, 2016 at 2:04 pm

    I may like windows 10 but its just too early to get one. I see my computer gets into trouble because of the upgrade.

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