Social media rules the Internet. Once, it was email newsletters, and RSS feeds. Now it’s Facebook and Twitter, among many others. When you want people to see your photography, you stick it on Instagram. When you find something amusing online, you stick a pin in it and post it on Pinterest.
But keeping on top of all the ever-expanding social media tools can be a full-time job in itself. How do you know if your posts are being seen by the right people? How do you know if you are hanging out with the right people? Here are 5 social media tools that will make you look like the Boss.
ViralWoot is for all of the Pinterest fans out there. By signing up for a free account, and attaching your Pinterest account, you will be promoted to other Pinterest users, if you promote them back. The whole system works on a principle called “seeds”. You start with 50, and as your account is promoted, you lose seeds. But you can gain seeds by repinning Pins, and following users.
So the whole idea is that everyone promotes each other’s Pins, and you hopefully end up getting more Pinterest followers out of it. Since it’s free, what have you to lose?
I’m sure you’ve arrived at a website and someone has left their Twitter handle next to their name, as a promotional tool. But before clicking on that “Follow” button, maybe you should check first to see what kind of a tweeting history he or she has? Do they spam with relentless non-stop advertising? Or do they tweet sparingly, and offer useful information?
Riffle is a Chrome extension, which gives you a Twitter search box. Just enter the username, and up pops all the stats you will ever need on the person. Including their top hashtags, links to other social profiles, and how often they post.
Expanding on the theme of hashtags for a moment, if you look at Twitter at any given time, there are so many hashtags to choose from. Some are very serious, such as #superbowl2015, and others are bordering on the ridiculous, such as #dranktenbeersandnowtotallyhungover.
You obviously want your tweet to be seen by as many people as possible, so you need the right hashtag. Entering terms into RiteTag tells you how that hashtag is currently performing, and they are colour coded – green for great, blue for good, red for overused, and grey for unused.
There is also a Chrome extension if you want real-time suggestions when tweeting.
We now head into Instagram territory, with an iPhone photo filtering app. There only appears to be an iOS version, so apologies Android users. I include this because several friends of mine keep telling me how great it is, and how I MUST write about it. It’s not free though – it’s $1.99.
PicFX has over 100 effects and frames. You get different categories — I especially like the Black & White, and Vintage. But you can add as many layers as you want onto the photo, until you get it just the way you want it. Most filter apps only allow you to choose one.
The secret of healthy social media accounts is to have plenty of interesting content ready to share. But it takes time to browse the net, and curate things that your followers might be interested in. So why not “outsource” it to someone else? By connecting your Twitter, Facebook, and LinkedIn accounts to Swayy, it will analyze what is already being shared by everyone, and then suggest other pages you might want to post.
The trend today is to use tools that manage your social media accounts on your behalf. Is this something you would trust a third party to do for you? Or would you rather keep your accounts under your tight control? Let us know in the comments.