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With all the social media sites available to us now, it’s very easy to go into social media overload. There’s no possible way that one can keep up with even 10 sites, let alone the hundreds that are created each month.

In order to keep up with the social media phenomenon, there are numerous aggregation sites & applications popping up on a regular basis. It seems like most people are now using FriendFeed Get your Social Networks in order with Friendfeed Get your Social Networks in order with Friendfeed Read More to stay updated with things but what about the other social aggregators out there that are less publicized? Do you use any of them?

I’ve joined my fair share of social aggregators but these are the 5 that stand out to me as far as being the most useful & beneficial. If there’s a different one that you prefer, please feel free to tell us about it in the comments.


Socialthing is the social aggregator with the least features & only supports 13 sites (so far) but it seems to be growing more in popularity. It’s very personal in that you can only see your own lifestream & it doesn’t support friends, followers or subscribers; you can only see your friends from other sites (in your lifestream). From your lifestream you can reply (to microblog posts) & favorite items & it is sorted by person & site, in chronological order.

Whenever there are new updates for you to view, a message will show at the top letting you know that new updates are available. You can then choose to see them when you’re ready.

You can also use Socialthing! to post status updates to Facebook, Pownce & Twitter (for now).



Profilactic “is a social media aggregator/lifestreaming service that pulls together just about everything you and your friends create online” & supports a whopping 186 sites! One of the best things about Profilactic is that if there is a site that they don’t support, you can just add it in yourself.

On June 1, 2008 Profilactic created a partnership with, giving members the ability to post updates to 21 different sites at one time.

With Profilactic, not only do you get a lifestream but you also get a profile, you can add clippings, you can add friends & you can view your friends’ lifestreams.


Strands has quite a few unique features that makes it stand out from the rest of the social aggregators. It allows you to filter content by group (everyone, people who follow me, just me, mutual contacts), category (blogs & notes, images, music, bookmarks & more), date (today, last 7 days, last 30 days) & rating (liked, disliked, saved). These filters can be applied for the entire Strands community or for any individual member.

Two other unique features that can be seen for the entire community or just an individual member are the trendwatch & hot posts. Trendwatch shows the top sources & top categories for a person’s content & hot posts shows which user posts have the most activity (comments & ratings).

What really makes Strands stand out is their tracker, “a desktop application that tracks your listening behavior in your favorite media players and pops desktop notifications about your contacts’ activity even when you are not on Strands.”


Swurl is a social aggregator that’s set up in a blog type format. Your home page shows all of your content in chronological order & without any type of site filtering. Your friends page lists all of your friends according to site (Digg, Twitter, Flickr, etc) along with your friends’ feed. The particular format of the home page & friends’ feed actually resembles FriendFeed & includes many of the same features.

Swurl also aims to stand out from the rest by providing you with a timeline of your content. The timeline is set up much like a calender, differentiating your content according to the type it is (status, link, blog, music & image). As you can see in the screenshot to the left, the timeline shows an actual album cover (if recognized) of the song you listened to & it also shows any image that you’ve uploaded.


Iminta answers the question, “what are you inta?” & currently supports 34 sites. Iminta has a lot of the same features of the other social aggregators I’ve listed. Their best feature though, is the ability to filter content by as many sites as you want. You can filter content for just 1 site, 3 sites, 10 sites, it doesn’t matter & you can choose which sites you want the content filtered by. You can also filter the content by type (images, microblogs, songs, etc) & you can filter out your favorites only.

Iminta gives you 3 tabs to work with – recent comments, what your friends are inta & what you’re inta. You can manually add an inta as well. Plus, Iminta makes it easy to share your friends’ content by letting you email it or blog it.

Also, you can organize your friends into groups. Groups allow you to “quickly filter your views and RSS feeds for groups of friends & control which friends can see which things you are into.”

So now it’s over to you. Do you use any of these services? Or do you use any others? Let us know in the comments what you think of these or any other similar social aggregation services.

(By) Charnita is a social media addict & internet junkie. She blogs about web apps, internet tools, social networking, web 2.0 & internet marketing on her Social Web Tools blog.

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