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Google just announced YouTube Red, a new paid level of YouTube that allows you to have access to new original content, ad-free videos, offline videos, and the ability to play videos in the background on your mobile device — and it’s all coming to the US You Can Now Pay to Watch YouTube, The Dangers of Tesla Autopilot... [Tech News Digest] You Can Now Pay to Watch YouTube, The Dangers of Tesla Autopilot... [Tech News Digest] YouTube Red adds subscription fees, testing Tesla Autopilot, Android stops draining your battery, polling your friends on Twitter, Mythbusters stops busting myths, and Back to the Future in 90 seconds. Read More on October 28th.

That might sound pretty cool, until you realize that it’s $10 a month for a subscription. YouTube is trying to act like Spotify (read about the new Spotify Everything You Need to Know About the New Spotify Everything You Need to Know About the New Spotify Spotify is no longer just a music streaming service. At an event in New York, Spotify launched a bunch of new features, including video streaming, in a bid to become an entertainment hub for users. Read More ) or Apple Music Getting Started With Apple Music — What You Need to Know Getting Started With Apple Music — What You Need to Know After the purchase of Beats last year, Apple has finally unleashed its streaming music service upon the world. Read More , but it is an inherently different kind of service.

And because of that, YouTube Red will kill everything that we love about YouTube.

What Is YouTube Red?

First off, before I get into ranting, we should talk about what exactly YouTube Red is. It’s a paid tier of YouTube that will exist in addition to the regular YouTube, which won’t (yet) be changing.

If you just want to go to YouTube and watch a random video for free, you still can — you’ll just have to sit through ads as usual.

Subscribers to YouTube Red won’t see ads on any videos, and on their phones and tablets, they’ll be able to save videos for offline playback and play videos in the background while using other apps. The ad-free experience extends to YouTube Kids (which has great learning channels 5 Fantastic Learning Channels on YouTube Kids 5 Fantastic Learning Channels on YouTube Kids YouTube Kids is a mobile app, available for iOS and Android, which curates educational and entertainment content for kids and teens. We pick the top five channels you should catch today. Read More ), YouTube Gaming, and the newly-announced YouTube Music app (which they said is “coming soon”).

Plus, Red subscribers get exclusive access to all the YouTube Red Original series and movies. So far, ten projects have been announced by creators like PewDiePie, The Fine Brothers, Joey Graceffa, The Game Theorists, and CollegeHumor — though more are undoubtedly in the works.

Your YouTube Red subscription also ties in seamlessly with the Google Play Music subscription, meaning if you have one, you automatically have the other (since they both cost $10). This means that you get access to Google Play Music’s massive library of music as well.

So, there are the facts. Now let’s get to why it’s so bad for us all.

Original Content Is Not YouTube

My biggest beef with YouTube Red is the original content. I would be okay with a paid tier that simply removed ads — there’s nothing wrong with that — but the original content is taking us down a path that’s bad for creators and therefore bad for viewers.

What makes YouTube great are the thousands of amazing content creators who produce creative and original videos all on their own. Some of the biggest creators (like nigahiga) even make extremely elaborate and well-produced videos — so where is the need for original content? The big stars who they’re pulling in for projects already have the budgets and the resources to make amazing content on their own.

And by “original”, they simply mean produced by YouTube. In this case, that actually seems far less original to me. Real original content is stuff made by the creators, not by YouTube. This seems like a move in the wrong direction if creators want to keep control of what they’re making; soon creators will just be pumping out whatever YouTube tells them to instead of whatever they’d rather be doing.

Netflix, which has seen huge success with original content, had a need for it. It was already a paid service that was just curating content made by other huge studios. So it became a studio itself and made some great content to complement the other content.

But YouTube is not Netflix. It’s a free service powered mainly by independent creators. Adding “original” content and setting a price isn’t just complementing what they’re already doing, it’s changing them into something else entirely.

And I don’t want to be around for the day when YouTube is known mainly as a paid service for super high-budget movies and shows. I want a YouTube that is powered by the small vloggers Life as a Vlogger: What's It Like? We Asked 10 YouTubers Life as a Vlogger: What's It Like? We Asked 10 YouTubers Read More  that made it great.

Some Already Pay for YouTube

Well, not directly — but a ton of people pay their favorite creators monthly to continue producing content through Patreon.

This website allows you to give any amount (as small as $1) to any creator who you want to support. They then receive that money every month and can use it to produce content. Many creators have tiers so that once they reach a certain point they’ll be able to film a certain kind of video or get a new piece of equipment.

And much like Kickstarter, patrons on Patreon can get rewards. Pledging to donate a certain amount every month can get you handwritten notes in the mail, a shoutout in a video, a Skype session with a creator, or anything else they think of.

So if you’re already supporting multiple creators on Patreon, you’re now paying multiple times to view their content — especially if any YouTuber with a Patreon becomes a part of the original content deal.

To me, selectively allowing people to support the creators they love makes a lot more sense. People really connect with vloggers in a way that they don’t with other kinds of media, so they’re more than willing to support them.

But creating a paywall across the board loses that personal touch that is an integral part of the vlogger-viewer relationship, and likely means less payout for the vloggers (though it’s yet to be seen how much creators will earn from Red subscriber views).

Takes Power Away from Creators

Right now, creators have a lot of power over their videos. They can choose how they make money — via ads, sponsorships, Patreon, or something else — and they can have a relationship with their viewers based on that.

For example, the vlogbrothers (one of whom, Hank Green, interviewed the President Three YouTube Stars Interviewed President Obama, Here's What Happened Three YouTube Stars Interviewed President Obama, Here's What Happened Hank Green, Bethany Mota, and GloZell Green didn't waste their chance to interview President Barack Obama. Read More ) used to not run ads on their channel because it was a part of their philosophy that their content should be free. Then, they decided that they would run ads but they would donate the proceeds to a charity that their viewers voted on.

That’s trust. That’s a vlogger-viewer relationship. That’s how YouTube should work. That’s a creator being in a position of power and being able to make a choice that is good for them and their viewers.

But YouTube Red is looking to take all that away. All of YouTubers big-name partners were forced to agree to the new terms of service saying that they are okay with not showing ads to Red subscribers — otherwise Google would switch all their videos to private.

That’s strong-arming. Google says that this is for a better user interface, so that people who subscribe to Red can watch any video without worrying about ads, but it’s clearly puffing out its chest a bit towards the creators and letting them know who is in charge.

That’s not a good direction for YouTube to take. It’s a service built on creators who have close relationships with their viewers, and YouTube Red is stripping away those connections. When the big names all become original content creators, they’ll lose another bit of a connection to and freedom to work with their audiences.

And many other (relatively well-known) creators didn’t even know that YouTube Red was happening. Where was the communication?

With Google getting so tyrannical with YouTube, I wouldn’t be surprised to see creators jumping ship to other video platforms.

It’s Too Damn Expensive

$10? You’re telling me it costs $10 a month just to remove ads? That’s ridiculous.

Of course, there are other benefits too. Original content is obviously an expensive one, as well as the included Google Play Music subscription, offline access, and ability to play in the background.

But why combine all of that together? YouTube could easily create original content separate from this and let it live in its own niche. That wouldn’t bother anyone — then YouTube would just be a content network like any other.

Then they could separate Google Play Music from YouTube completely, make Google Play Music more competitive with Spotify and Apple Music, and drastically lower the price on ad-free YouTube.

In that scenario, you still might be able to add up the prices of the Google Play Music subscription, the ad-free YouTube subscription, and the original content YouTube subscription, and have it be $10. But this way, you’re not forcing everyone into original content, you’re offering an ad-free solution for cheap, and you’re lowering costs for folks who don’t care about Google Play Music.

Honestly, it would be a win for everyone if they broke it up (or killed the original content all together; I’m still for that). I’m sure Google thinks it’s simpler to just have one subscription service, but not everyone has $10 to burn every month, and not everyone wants all of that stuff.

Besides, it’s probably more confusing to folks that Play Music and YouTube Red are the same subscription with different names.

What Do You Think?

I really think this is a drastic change for YouTube — much more so than any of its other recent changes How Recent Changes to YouTube Will Affect You How Recent Changes to YouTube Will Affect You Chances are, you've been on YouTube. You've probably watched a lot of video — you may have even uploaded a few. Whatever your reason, you need to know about a couple of big updates. Read More — and it’s transforming my favorite video streaming service into something that I don’t want it to become. YouTube is all about free video. It’s a platform based on the idea that we all can make something YouTube Haikus: Short, Sweet And Absolutely Hysterical YouTube Haikus: Short, Sweet And Absolutely Hysterical Read More , put it on the Internet, and have our voices be heard.

It’s not a place where we pay money to access high-budget content, and it should not become that.

But, that’s just my opinion.

What do you think? Is YouTube Red good or bad for YouTube in the long term? Will you be signing up for the service? Let me know in the comments!

  1. JT
    October 17, 2016 at 1:20 pm

    You lost me at the quote of the guy comparing YouTube to the American Government with 1% BS. Facts are important in any argument, come on guys.

  2. D. J. Smith
    September 16, 2016 at 4:30 pm

    Paying For NOT EXPERIENCING ADVERTISING/MARKETING:...
    Is Rather Ironic, Don't You Think???...*

    WHAT About IF/WHEN, YouTube Red Representatives,...Want To Raise The $10.00 Fee???

    * I Must Pay Someone, To Avoid/Evade, Commercials?!?!?!?!Rather Inconsistent, To Me!!!

  3. LeeroyNotJenkins
    August 26, 2016 at 5:51 pm

    I know something good that's as good as Youtube Red, it's called AdBlock

    • Ross
      October 4, 2016 at 7:53 pm

      Get a job.

  4. At Least I Can Spell
    July 15, 2016 at 1:15 pm

    Why is everyone so angry at it? Creators can quit, they have to consent, and they still do make public free videos (with ads). You think they don't get paid for making that content? It still is free, they are offering some exclusive content and some perks to gain more cash. It is a company trying to make money, not your personal cinema! Small channels have always been overpowered against big channels, because honestly, some of them just do not have up-to-date graphics, or a bad voicing, or bad quality, content, or are just one of a million kinds of channels, etc. Those who produce good content do have subs. Some people do have like 500k-3million subscribers. Obviously, they would prefer more, but they aren't that desperate. They actually focus on the content more than monetization. Have you considered that not everyone comes to YT to become the new Pewdiepie or to make a living? They go there to share content and see what people think. And to watch cat videos. Your comments won't even change anything.

    Here, youtube Red is OPTIONAL. You don't have to use it to continue watching whatever you like. So unless it's actually doing something to you, I suggest you just leave it alone, or if you really hate it, do go to DailyMotion, nobody will miss you now will they?

  5. Isaiah
    June 21, 2016 at 1:47 am

    You could just go to the chrome webstore and get the youtube adblock for free instead of paying for youtube red

  6. Milli Smith
    June 7, 2016 at 1:40 am

    I am just a little confused so please reply, will youtubers still make money? How can they? They make money from the adverts!!

  7. Ruby Brown
    May 7, 2016 at 5:29 am

    Dear YouTube & Google,

    Honestly, YouTube is starting to drop down in reputation and their way of approaching things. You want something special for being a good subscriber, sure! You can have an ad free video (which you can get with AdBlock), offline features (downloading sites), and music (go to Spotify), only for a measly $10 per month (yeah right am I going to pay that)!

    The reason why YouTube is YouTube is because it's FREE. Anyone can use it to entertain or to be entertained! Now, small channels are being overpowered by the bigger ones, and now even YouTube itself is ganging up on them! So, if I'm a small YouTuber, unnoticed by most of the public, what should YouTube do? I know, make it even harder by making my videos private, yeah that should do it! That should OBLITERATE the entire channel.

    WE have the right to express ourselves. WE have the right to freedom of expression. The reason why YouTube is flourishing is because WE made it FLOURISH.

    But now? I'm just disappointed in you YouTube.

    First, the copyright system, and then YouTube Red? What's next, the YouTube app will cost $2.99? $5.99? $9.99??? Might as well copyright that idea, so if you use it, got can have a taste of your own medicine.

    YouTube is SELF DESTRUCTING.

    YouTube, no, GOOGLE. You may think you're great, but right now, a lot of people are depending on YouTube as a profession, like you. One day, if this still continues, well, I can't predict the future.

    If this doesn't stop, I might as well switch over to DailyMotion.

    Because there, at least it's FREE and I still have my RIGHTS.

    By the way, you should try using your common sense more. It'll make your job a lot easier.

    Thanks a lot (note the sarcasm).

    Sincerely yours, Anonymous.

  8. Luis
    February 23, 2016 at 5:57 am

    I signed up for youtube red free trial thinking it was god not to have ads, but now i regret it because now I can only watched on only one device thats connected to my account, if 2 deviced connect a message pops up and thats says playback was paused because another device is using he same account!!!! THIS IS RIDICULOUS

  9. Zackary
    February 20, 2016 at 7:31 am

    Adblock and youtube video downloader done

  10. Christian
    February 17, 2016 at 3:57 pm

    You're looking at the $10 a month price tag from the wrong perspective. You also get an "All Access Pass" to Google Play Music. So you're essentially paying $10 a month for Google's take on Spotify, AND YouTube Red. Considering Spotify and Apple Music are both $10 a month for JUST music, I think YouTube Red is more than worth it. I am a happy YouTube Red subscriber.

    • Zender
      February 24, 2016 at 2:49 am

      Spotify is free mate.

      It's subscription service removes ads and adds new features. also....

      Youtube does everything spotify does and more.... for free. Same for youtube red.

      The fact youtube itself does everything Youtube red does, literally except for the original content is the true contradicting reality here.

      Ads are not intrusive and are skip able, also ad block if you REALLY hate the half a second inconvenience.

      And...... well, literally every feature has a free variation some where.

      So really all you're buying is original content, which i will stick with netflix and marvel unlimited.... For.. well.. less a month.

      Common sense pls.

    • LordDelacroix
      May 10, 2016 at 11:00 pm

      That's because you're an idiot!

      Literally the only way I've been able to listen to any decent Deutsche Schlager or Chanson de YèYè has been through YouTube and only through YouTube. I cannot buy this music on Amazon or anywhere else for that matter here in the United States and now with this BS I am just plain out of luck. True, some remains today, but my playlists are quickly dwindling as each song writer and artist tells Google where to stuff it.

  11. Deathbyillusion
    January 29, 2016 at 6:38 pm

    Ever since they launched youtube red as a content creator my revenue has dropped a 3rd! This month I am not even going to make enough to cover my rent let alone business expenses and bills! I'm really worries about that and scared for my life! I don't know what to do! This is going to kill off a lot of creators.

    • DT
      June 11, 2016 at 5:10 am

      Hmm... get a job, maybe?

  12. John Moran
    January 28, 2016 at 11:54 am

    Certainly know intention of signing anything with YouTube/Google. The real YouTube was fantastic for creators of all levels but since these servers have mingled it has self destructed.
    Small creators have little chance as it is in getting coverage and it is getting worst but knowing the ultimate plan of these servers may explain why the access is diminishing , interesting that.

    As a creator of experimental film for years on YouTube I am now in a position of gaining a strike
    on a video thats has been screening for some years now, one complaint and art freedom is withdrawn with NO recourse because these servers once again fail to maintain a path of contact to defend yourself. Ironically the individual who flagged my video is of a right wing German group whose own content both on Google and YouTube is of extreme violence and racism . My point being is that small creators of the very thing that started YouTube are now at the mercy of two giants of the Net. And they could not give a toss. Just pay the fees.

    J Moran Australia

  13. Ryan
    January 14, 2016 at 8:30 pm

    if it was $3 a month I'd do it

  14. Chris Baker
    January 11, 2016 at 5:54 am

    google play music/ you tube red is a two for one deal. Google play music subscription is worth $9.99 a month alone, spotify, apple music charge that much for just music if you get the premium version. Then you get the added bonus of watching you tube videos ad free. The creaters of the video get paid from the $9.99 I pay month which has a lot more cash than free with ads. I bought google play for ad free music and now I get my you tube ad free.

  15. Evelyn P
    December 8, 2015 at 5:33 am

    I have something to add about YouTube Red.

    Recently, a lot of Japanese music labels have been blocked in the US. This has never happened before, and it has always been available to the American public. It is both K-Pop and Vocaloid music, and most likely much more. Along with this, I believe it was ESPN, or just some news company in general, was forced to take down their videos because they did not meet the new terms of service of YouTube Red.

    This needs to stop. Not only is YouTube asking us to give up our creativity, it's taking away what we go to YouTube to see and hear.

    • Riley J. Dennis
      December 11, 2015 at 4:58 pm

      huh, i hadn't heard about that. that's shitty :/

    • Nathan
      June 15, 2016 at 7:53 am

      The reason the japanese music labels for vocaloids are being cut off is because a lot of the creators for the older vocaloid songs such as World is mine are no longer in business or don't create anymore and since there is no one to sign off that it's ok to have their videos up youtube takes them down. I made lyric videos for love love with Lantis and my videos hit 4-5k and I didn't turn on monetization and they took my videos down. It's seriously getting ridiculous.

  16. Edward
    November 29, 2015 at 12:50 pm

    I don't bother with the ads on YouTube, I've got an ad blocker for that. Also, if I want a video to view offline, I just use a program to download it for free. Apart from it only being available in the US, it is far too expensive. They know people will pay $10 regardless of whether they can afford it or not, which is a very shrewd move in my opinion!

    Then again, this isn't the first time Google has forced things on us... it wasn't long ago that they forced everyone to get Google+ if they wanted to comment on videos, I simply unlinked it as much as possible, so I can post comments, but my Google+ profile remains empty and boring!

    • Riley J. Dennis
      December 11, 2015 at 5:03 pm

      yeah but ad blockers mean that content creators miss out on revenue.... so that's shitty and unsustainable. and downloading videos via YouTube Red is arguably much more convenient. not that I'm the biggest fan of the service, obviously, but it does solve problems that people have with YouTube. and I wouldn't say it's exactly comparable to the Google+ integration since you can continue to use youtube for free without any changes.

      • Heathcliff
        December 27, 2015 at 12:18 pm

        Just do a voting poll, In reality over 75% of my fans are not willing to pay. Always listen to your current audience!

  17. Sophie storer
    November 26, 2015 at 7:59 pm

    It's not available in Australia... And as a pewdiepie fan I wanted to see it but now I know how expensive it is and that it's not abailable ANYWHERE OTHER THAN THE US it's like Obamas doing a drug deal with YouTube and that's what came through. I'm just going to get one of my friends in America to film it and send it to me. Also, is it an option to cancel a payment.

    • Riley J. Dennis
      December 11, 2015 at 5:03 pm

      yeah that's really dumb that it's only available in the US. unfortunately as an American company that's where their focus is. :/ hopefully it'll expand soon!

  18. Michael
    November 25, 2015 at 6:52 am

    Anyone who pays is an idiot. I have been using Youtube for a few years now & quickly became annoyed with the ads & the potential crashing & or virus/scam I could get from those ads. Not to mention the ads suck up alot of energy being used by my PC. Throughout the years I've maintained ad free videos on Youtube. I do not EVER have to deal with them. I also can download any video from Youtube with 3rd party software as it is. This is another thing that Youtube Red will allow, people to download videos. LOL. Again, anyone paying for stuff they can get for free now with a little bit of work are fools & I don't feel sorry for any of them.

    • Riley J. Dennis
      December 11, 2015 at 5:05 pm

      yeah but ad blockers take revenue away from content creators who really couldn't do what they do without ads. there has to be some sort of a revenue stream, we can't just watch free videos constantly for free with no ads. and third-party downloaders are available but definitely more of a hassle than having the feature built-in; people pay for convenience.

  19. Jack Gold
    November 3, 2015 at 7:06 pm

    I've got kind of mixed feelings about paying for YouTube. I'm not exactly a rabid consumer of YouTube content. At the same time, it has become so saturated with ads that I find myself missing most of what I came to watch because I have to spend most of my time closing the innumerable popup ads that cover the video.

    Moreover, I have never purchased a single item, service, or anything else as the result of an infuriating popup. That covers all sites I visit, not just YouTube. I have often thought I'd be willing to pay a monthly fee just to eliminate all the annoying ads.

    At the same time, $10 a month just about qualifies as extortion, IMO. I pay $1.99 per month for 100 GB of Google Drive storage. While I realize that's like comparing apples to bowling balls, with the vast number of YouTube consumers in this country alone, to charge $9.99 per month YouTube should change its name to "GuidoTube."

    Truthfully, I am not even remotely aware of the economics of advertising on this site, so I might have a blistering case of Cranial-Rectal Fusion. I have no idea how much revenue is generated from these ads. Like I said, I buy nothing as a result of them. To me, on this scale two or three dollars per month should more than cover any advertisers' efforts.

    Advertising is a cost of any business, be it non- or for-profit. It's not my responsibility to subsidize anyone's advertising budget.

    I may have the wrong perspective on this whole deal. Feel free to correct me if I'm wrong. If YouTube itself is facing hardship, then again, a couple bucks per month isn't going to break the bank. Having said that, YouTube was started as a free service some 10 years ago. One would think it's pretty short-sighted not to consider the ultimate cost of its concept becoming so ultra-successful.

    On the other hand, if you're making YouTube videos as a business, maybe you should look at other promotional avenues with better ROI.

    • Riley J. Dennis
      December 11, 2015 at 5:06 pm

      i mean i don't think you're wrong, $10 is too expensive in my opinion also

  20. Jessica Murray
    November 3, 2015 at 11:22 am

    google has a history of failed rollouts.

    this is really easy: don't pay into it. tell your friends not to pay into it. share torrents of "original content".

    it will be dead in six months.

    • Riley J. Dennis
      December 11, 2015 at 5:21 pm

      we'll see !

  21. Nikola Tomic
    November 2, 2015 at 11:46 pm

    I am from Serbia, my channel is djnykk and in past 4-5 days I don`t see any monetization happening on any of my videos. Do you think this has something to do with this new RedTube "action"? Also it is not available in this part of the world. But it writes that money statistics are "delayed" for 2 days (!?) and they will be visible in next few days... But I still do not see any changes. Like monetization is totally disabled.

    • Riley J. Dennis
      December 11, 2015 at 5:22 pm

      that's bizarre, i hope you got it sorted out!

  22. Brian Quick
    November 1, 2015 at 3:20 pm

    i cut the cord on my cable provider so I would not have to watch advertisements. I record my shows OTA so I can skip the advertisements. I no long click on anything form MSN so I do not have to watch adds.
    I have been becoming frustrated with youtube and their adds.
    It will be unfortunate to have to stop using youtube because of the adds.
    so sad that everyone wants to make things so much easier for you, and by the way, we can charge you for it...be it in time or money.

    so sad

    • Riley J. Dennis
      December 11, 2015 at 5:22 pm

      i mean we gotta pay somehow. there ain't free content out there.

  23. Thomas Font
    November 1, 2015 at 3:51 am

    This will ruin youtubes future as a access to original content. They have confused original content with elite content. I come to youtube come to find the art that's ignored by the main stream media.I come to the internet the find the truth because the main stream media is
    bought and paid for by a few select. The same few select that run the government.They lie to us at every turn. I come to the internet because it alway's has some path to the truth,if i'm willing to search for it.I pay for access to the original content through my service provider and now googleand youtube say's i have to pay again or they will block that content.This is the worst kind of oppression there is the oppression of free speech.The right to speak our mind's in public the right to free press.The right to create art and truth.Anykind of action against those rights is shamefull in the least.To change the TOS this far down the road and tell everyone they have to sign on the TOS if they want to post content to the service is bad buisness for every body. Keep the internet free let the greed stay on the tv. Pease out.

    • Riley J. Dennis
      December 11, 2015 at 5:23 pm

      yeah, sure, lol. i think it's a scary prospect for future original content too. :/

  24. Aleta
    October 30, 2015 at 6:09 pm

    Last I've heard, YouTube is promising creators a percentage in the subscriptions. I don't know how much. But all in all, I think users aren't going to run towards this service unless they'll provide special programming that can't be seen elsewhere like Netflix and Amazon Prime. This is still a dumb move, but, they don't care.

    • Riley J. Dennis
      December 11, 2015 at 5:24 pm

      yeah Content Creators should be earning revenue from every view from a Red subscribe. maybe eventually they'll beef up the original content to compete with Netflix and Amazon?

  25. reagan diaz
    October 29, 2015 at 8:53 am

    Is it just me or will people get confused with redtube(porn site) will both come up in the same search results?

    • Riley J. Dennis
      December 11, 2015 at 5:24 pm

      lol yeah it was probably not the best naming scheme

  26. Destron the Destroyer
    October 27, 2015 at 10:52 pm

    Personally,i think Youtube Red is a bunch of bullsh*t,if someone really wanted to get rid of ads,they could easily get Adblocker on G+ for free,the music app thing is useless because playlists and the Youtube to MP3 thing exists...so,yeah,i agree with you,Youtube Red really shouldn't be a thing

    • Riley J. Dennis
      December 11, 2015 at 5:25 pm

      yeah but Content Creators do have to get paid somehow, and adblockers take away the main revenue stream for many Creators. i agree that YouTube Red was a bad move... but the money's gotta come from somewhere

  27. Tiger Show
    October 27, 2015 at 6:04 am

    ok. did everyone miss point and this go for both side. you do not need to pay to have youtube. it is still free for everyone. this not going be pay youtube only. all youtube ask is to people agree to new TOS so creator can get there money. if you dont agree to TOS, you cant get pay. old TOS is no longer being supported. there will always be free and pay for both group. you know what real problem i see. it sound like to me that people who dont have money want in pay just for nothing. if you want everything for free. than you should be shame in life.
    1 more thing i want to point out. if you people didnt use Ads block. this youtube red will never happen. you people with ad block driving up cost on everyone. it got so bad that creator is just not getting pay no more. i been on youtube for 8yr and i seen my views going up and my income saying the same. i wonder how that happen, can it be ad block everone who think it is so great? if you answer yes. than you got it right!!!!

    you cant have every thing for free in life, get over it!!!

    • Jebus Hellious
      October 28, 2015 at 9:26 pm

      Nope but you did,by a long way.
      The youtube/google video you know now will change alot after this red thing takes hold.
      People who use ad blockers are the last defence against total monetization of the internet.(I personally block ads with my hosts file,but each to their own)
      And of course you can have stuff in life for free(who wants everything?),its just the controllers of your money wont allow you to.
      Google/bigbrother needs to be taking down a peg & having this red service fail would help a little.
      The system has your thoughts well in its pocket by the sounds of it.

      • Tiger Show
        October 31, 2015 at 2:24 am

        red will never fail. it make to much money already from google play. you going tell group of people who dont go to youtube to not buy google play music?

    • Riley J. Dennis
      December 11, 2015 at 5:26 pm

      yeah but it could've been implemented in a better way, and the original content has nothing to do with adblockers, that's just a move in a scary direction.

  28. utubedownloads.com
    October 27, 2015 at 4:41 am

    How about the adblocker users ?

    • Riley J. Dennis
      December 11, 2015 at 5:26 pm

      i mean they continue to exist, but unfortunately when you block ads you're shutting off an important revenue source for content creators on youtube.

  29. Angelo Bertolli
    October 27, 2015 at 3:50 am

    For me, it's not the $10 really--I just don't want to have yet another service to pay for. In that respect, I guess it's good that it's a combined subscription.

    • Riley J. Dennis
      December 11, 2015 at 5:27 pm

      true, you do get a bunch of other stuff with it -- but it'd be nice if it could be broken up and cheaper for those who don't want the extra.

  30. Dustin Wiley
    October 26, 2015 at 4:06 pm

    We brought this on ourselves with ad blockers.

    • Tiger Show
      October 27, 2015 at 5:54 am

      you nail it!

    • Riley J. Dennis
      December 11, 2015 at 5:31 pm

      yeah youtube has gotta get creative when people continue shutting down their main revenue soruce lol

  31. Tom Willoughby
    October 26, 2015 at 3:27 pm

    I don't like Youtube Red at all, but still this entire article puzzles me. What is said here just doesn't fundamentally make sense.

    1) Youtube Red is not compulsory. You can still access it via the advert-supported method.

    2) The majority of people won't opt in to Youtube Red.

    3) Original Content is a chance for a handful of big names to push the budget further than they would have been able to before. Youtube has history of helping creators in this way, their Creative Spaces.

    4) At least 50% of the subscription fee will go back to all creators, to replace the money that they lost through advertising. This will either be on an individual-subscriber level, which will be a boon to most creators, or all of the money will go into a single pot that is divided between creators based on collective metrics. The second way is more likely and won't benefit smaller channels as much, but it will likely still offer a slight advantage over advertising.

    5) A (very) small number of people will stop using adblock and buy into Youtube Red. This is a direct boon to creators.

    6) Youtube CPMs have been dropping drastically over the last 12 months, and will continue to do so. Youtube is doing something to offset the loss of revenue to both themselves and the creators. If Youtube starts to loose too much income, Google might shut it down, or cut costs to save money.

    7) Creators can still use other methods of funding, such as sponsored content, merch, and Patreon. That hasn't changed either.

    Okay, so I don't like that creators are forced into Youtube Red, but I understand why it happened like that. And I believe that it's only creators who are already allowing ads on their videos who are forced into it. Any un-monetized video will remain public without agreeing to Youtube Red.

    I also don't like that this change was made without consulting the creators at all, but that's Youtube right over. One of the dangers with building your business on top of somebody else's platform is that they have full control over it. All content creators on Youtube should branch out as far as their revenues go. That's why Hank Green created Subbable, which got acquired by Patreon.

    Creators won't jump ship to another platform for the same reason that they haven't jumped ship before now - they would loose a large portion of their audience in the transit.

    I don't think that Youtube Red will be a massive success, and I don't believe that it will change the landscape of Youtube in any major way.

    • Riley J. Dennis
      December 11, 2015 at 5:30 pm

      i'm pretty sure i acknowledged all of your points in my article lol. I'm aware of everything you said and my opinion remains the same. i never said free youtube disappeared or that a majority of people would opt-in to Red. y'ain't gotta misrepresent my argument like that. i'd also argue that people would be less likely to subscribe to patreon if they're already subscribing to YouTube Red because they feel like they are helping creators already, but patreon subscriptions are worth way more than red subscriptions to creators.

      anyway thanks for sharing your opinion!

  32. Phil Nolan
    October 26, 2015 at 3:09 pm

    I think it sounds great, assuming us content creators get paid as much or more than we do now. it seems like a great value for what you get. Most streaming music services charge $10/mo just to stream music. With Red you get the music, ad-free YouTube, bonus content, and more.

    • Riley J. Dennis
      December 11, 2015 at 5:30 pm

      but what if you don't wanna stream music and just want ad-free youtube? why no cheaper, broken-up option? :(

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