Good fan pages, I’ve noticed, tend to have a few key things: good, frequently updated content, creative use of tabs and strong interaction with fans. Does your Facebook fan page have all of these qualities?
In this article, I’ll discuss some of the best apps from the Business section of Facebook’s . These applications will help you add to that fan page of yours to help boost your numbers.
Wait, I Don’t Have A Fan Page!
If you own a business/brand and have yet to create a Facebook fan page, you aren’t too late to get in the game. It’s not hard to make a professional looking fan page. Whatever you do, just make sure yours doesn’t end up looking like The 10 Most Controversial Facebook Fan Pages. Controversial is good, but not in that way.
To get started, I suggest you check the previous article called 4 Easy Steps To Promote Your Business On Facebook. That’ll walk you through the steps necessary to get you up and running with your own fan page.
Once you get your page set up, we can continue…
NetworkedBlogs is a popular application that allows you to promote your blog on Facebook and syndicate your feeds to your wall/fan pages. It works on both profiles and fan pages and creates a visual blogroll on your profile to promote your blog and – because it’s a community – blogs like yours.
For our purposes, you can simply use it to import content from your blog. This will help bring a steady stream of content into your page for fans to interact with and should save you the time it takes to add posts by hand in the long run.
The MailChimp application will allow you to link your Facebook Profile and Fan Pages with your MailChimp account. If you don’t know what MailChimp is, it’s an email campaign/newsletter site that offers a great free option to its users. Email is far from dead, so if you have an online business you probably should be building your email list.
The app, once installed, lets you select lists to be displayed on profile tabs in either location. Additionally, when you send Campaigns from MailChimp, you can choose to have them auto-posted to your profile or fan page wall.
Sending email newsletters to your customers, managing your subscriber lists and tracking campaign performance are just a few useful business features associated with this app.
SlideShare is the world’s largest community for sharing presentations. With this app, you can share documents and presentations with your Facebook network, upload portfolios, PDFs, conference talks and whatever else you can think of, and it supports Powerpoint and Keynote files.
If you have a SlideShare account, existing presentations can be imported. This is useful because it is just another way to give your fans a look at some interesting content. The next time you create an interesting slideshow, share it with others!
Speaking of visual content, have you seen the YouTube Channels app? This application lets you synchronize your YouTube channel with your Facebook profile, pages and even application pages.
If you create and share content on YouTube, I don’t need to tell you how beneficial it can be. Adding this capability to your fan page, however, can go a long way too. People love video content, period.
There are plenty of apps on Facebook, so if you look around you should find some other goodies for your fan page. One thing you can do when you’re done on Facebook is bring your community back to your website or blog by adding Facebook widgets and buttons to your website.
Will you be making use of any of the apps in this article? Do you have a favorite app you would like to share? And don’t forget to join MakeUseOf’s Facebook page!
Image Credit: olly