In the previous post, we started with some tips to keep your online social life in order. Among many other tips, we’ve covered how to track your comments, manage your privacy, advised you on managing your online passwords and finding the right Gravatar.
As you can see, those tips are for the “beginner” online socialist.
Here are some more to help you become a power user of social media and networking sites.
11. Use Your Mobile for Social Updates
If you spend a lot of time with your mobile phone, use applications that interface with multiple networks. Access Flickr via mobile. Use CellSpin to post video, voice, photos, or text to multiple social networks. Chatterous is great to chat with your existing IM buddies, while MobiLuck is a good mobile friend-finder. Check out Hellotxt for updating your status across 40+ networks, and Mobypicture for sharing pictures/audio/video.
12. Engage and Participate
Are you sharing a lot of content in your blog posts, photos, videos, and bookmarks, but not receiving many comments, ratings or feedback?
Sometimes we get so caught up in our “˜create/discover-post-share’ routine that we forget to listen, view, comment and rate others’ posts. Use your social map visualization to see where your content is landing. That’s where you need to spend time. Engage and participate in the community. The more you give, the more you get.
13. Use an Aggregator
Choose an aggregator service that supports your favorite networks. Use only one service and make sure your content is not being pushed twice. Avoid spamming your friends! Select from some of the popular aggregator services like Friendfeed, Plaxo Pulse, or Lifestream.fm.
An important consideration is data portability. Some lifestreaming services like Profilactic and Swurl have shut down or are struggling, so choose a service that aims to make all your data portable across services like Chi.mp.
14. Unleash the Power of Feeds
RSS Feeds are very powerful. For example, you can get an RSS feed update every time you Digg an article or save a bookmark in Delicious. Flickr provides 3 different feeds for your photostream. All Twitters have a feed. Use feeds in combination with your aggregator services, and in sites like Facebook. Use feeds in widgets in your blog’s sidebar. Use them in your HTML email signatures. The possibilities are limited to your imagination!
If you are the DIY type and want to get creative with RSS Feeds, use Yahoo Pipes.
15. Create a Portable Online Identity
If you have signed up with a lot of sites and services, letting people find you on all of them can be a daunting task. Use specialized services like Retaggr or DandyID to create an online identity that is portable and consolidates all your web locations. Your profile can then be easily shared as widgets in blogs, in email signatures, posted to Facebook and more.
16. Merge Your Social Media
Your social media (photos, status, bookmarks, etc.) lies scattered across different websites. It is not easy to share a single URL that encapsulates all your social media together. There are some services that aim to help you do just that.
Cliqset lets you merge all your scattered data and share it with people, applications, or devices. With Chi.mp, you can get your own personal yourownname.mp domain and website for free, and it automatically feeds many of your social interactions to your site. With Gizapage, your contacts can see your social media presence across several networks in a tabbed interface at yourname.gizapage.com.
17. Auto Sync Your Profile
Want to change your profile picture across several networks at once? Atomkeep helps you keep your profiles in sync across 23 social networks as well as cool stuff like keeping your resumes in sync across job sites.
18. Use Dashboards
Dashboards let you view and update statuses in real-time across multiple networks. Since Twitter is the de-facto real-time service, all dashboard applications are centered around Twitter. TweetDeck and Seesmic Desktop are popular desktop clients that also let you view and update Facebook status feeds.
Peoplebrowsr is a web-based dashboard that provides a column-view of custom groups that combine friends and updates across many services at once. It supports a plethora of other services Facebook, Flickr, LinkedIn, Friendfeed, YouTube, etc. and is also available as a desktop application.
19. Manage Your Reputation
Social Networks are powerful. Whether you are an individual or a business, you should track your reputation by what people are saying about you. The viral nature of social networks can cause reputations to swing very fast.
Setup Google Alerts to monitor your brand name, or use MonitorThis to subscribe to a feed of search results from 26 search engines. Keotag lets you search and subscribe to everything in the blogosphere by tags, and it supports several different search engines like Technorati, Digg, Delicious, etc.
Use RSS feeds of Twitter searches to monitor mentions of you or your brand. You can use Facebook Lexicon to monitor what’s being written on Facebook Walls. Use BackType to monitor comments around the web, including all comments of specific people who may be intent on tarnishing your reputation. Use Social Mention for real-time search across social media networks and to set up social media alerts. Trendrr gives you automated tracking and reporting for various types of social media. With the help of BoardTracker and BoardReader, you can search forums and discussion boards to see what people are actually saying about your brand.
20. Live the Real Life!
Social media and networking can get very addictive. Remind yourself to take adequate breaks from your online social life, and spend time offline with your real-life friends and family. In case you forgot, that’s what being social really means!
Did you find these tips useful? Do you have any that we missed? Do share with us in the comments!
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