20 Tips to Define And Manage Your Social Networks [Part 1]

The more I started using social networking sites, the more I began feeling disoriented. After a while, I lost count of how many “˜Web 2.0′ services I had signed up with. Multiple login-password combinations or single passwords across multiple sites, photos scattered everywhere, and bookmarks in disarray.

I no longer knew what I had dugg, found delicious or stumbled upon. Keeping track of groups of friends on multiple networks, commenting on their updates, updating my status, responding to email, and pretty soon, I had “˜social networking fatigue‘.

If this sounds familiar, don’t lose heart: these tips may help. If you have not yet dived deep into social waters, these tips can help you stay afloat and in control.

1. Visualize Your Social Map

Use pen and paper or mind mapping services like MindMeister to better define your social networks or your social map. There are several ways in which you can group and design your lifestream: Capture”“Process”“Share, Discover”“Consume”“Collaborate, Create-Share-Discover-Collect, etc.

Don’t be disheartened because it may be a mess. The process of visualizing it will bring much-needed clarity, and help you identify what you need to change and where.

2. Define Your Target Audience

For each network where you share data, define your target audience. Who are the target audience of your blog, your photo-sharing account, your Facebook/MySpace account? Whom do you want to interact with on email, IM, Twitter? Do not mix family with friends, or friends with business.

Use multiple accounts in Twitter so that your tweets are relevant to your followers. This also helps you set appropriate privacy settings for that network: I might wish to keep my family Twitter account updates protected, and keep the other one public.

3. Use a Password Manager

When we sign up with a lot of different web services, we are tempted to use the same password across several websites. The problem with using different passwords was remembering all of them. With Password Managers to the rescue, you can now have both security and convenience. Never use the same password for multiple sites.

LastPass

Use a browser-independent desktop application like KeePass, or LastPass, which integrates with all the major browsers.

4. Separate Private & Public Photo-Sharing

Use two or more photo-sharing sites for different types of photos. One example: private photos go to Picasa, friendly photos go to Facebook, public images/photos go to Flickr. I find this a safe and convenient approach because all social networking sites keep changing their privacy settings and options regularly. I do not want to risk my private photos being exposed just because some site changed its default options and I was too busy to notice it.

5. Use One Social Bookmarking Site

Social bookmarking helps keep all your bookmarks together, easily search and tag them, and share them with your friends. Do not spread your bookmarks across different sites. Choose Digg, Delicious, Redditt, or any other service you fancy and stick to it.

For example if you use Delicious, get the Delicious for Google Reader script to save bookmarks directly from Google Reader, and digg.licio.us Greasemonkey script to save Digg stories on Delicious. If you’re spread out across different sites, look for export/import options to consolidate.

If you are starting afresh, check out Twine. Twine uses artificial intelligence to automatically tag and sort your bookmarks.

6. Use a Gravatar

Use an avatar that looks good in both 64×64 and 128×128 sizes and save them for reference. Using a gravatar helps you get a consistent avatar across multiple sites. Gravatars also help create a brand identity for your profile, allowing people to instantly recognize you. Not sure how to get a gravatar? It’s simple!

7. Use Social Surfing

Do you browse a lot of websites, open separate tabs to social sites, and copy-paste to share interesting stuff with your friends? Or keep several tabs open to check updates in Twitter, Facebook, and Friendfeed? If you’re using IE or Firefox, get the Yoono plugin to make life easier. Yoono also supports popular IM networks. Or if you’re a power social user, try using the Flock browser.

8. Integrate IM, Email, and Social Networking

If you use a browser that doesn’t yet support plugins or are a heavy user of IM, check out the latest version of Digsby or Trillian. Both of them support all popular webmail accounts, IM networks, and social networking sites.

9. Use a Consistent Username

For people to easily recognize you, use a common username across all sites. Use specialized sites like Knowem, Namechk, or Usernamecheck to check availability of your preferred username. Maintain consistent brand names across networks using these tools. As individuals, avoid signing up on services you are never going to use.

10. Track Your Comments

Ever leave a comment on some blog or site and never visit it again? You may be disgruntling those who respond to your comment with a question. Get control of your comments across blogs, sites, and social networks, with comment tracking systems like BackType.

In Part 2, we will look at tips for more seasoned social networking aficionados. Were these helpful for a start? Are there any aspects of social networking you need help on? Let us know in the comments!

Image Credit: Brian Solis, єvαиdяσ иαรciмєитσ


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Mahendra Palsule

I have worked in IT (Software) for over 17 years, in the outsourcing industry, product companies and web startups. I am an early adopter, tech trendspotter, and dad. I spend time writing for MakeUseOf, as part-time Editor at Techmeme, and blogging at Skeptic Geek.

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Hide 22 Comments

  • Sergio July 7, 2009
    0 likes

    If you’ve gotten to the point where you actually NEED to do this, it’s time to take a step back and unplug your computer.

    You might have an unhealthy addiction to the internet.

    I’m not joking.

    | Like
    • MsJosay July 8, 2009
      0 likes

      It might not always be an unhealthy addiction, remember lots of people make money (and a living) doing this stuff and we all know when you’re talking about money you want to be as organized and on top of your income as possible.

      | Like
  • Glenn Friesen July 7, 2009
    0 likes

    10. Track Your Comments.

    Great recommendation. Tracking comments this way instead of Google Alerts / Notification via e-mail sounds far more productive. I’ll test it out!

    | Like
  • Mark July 7, 2009
    0 likes

    Thanks for highlighting some useful services.

    | Like
  • Anant Shrivastava July 7, 2009
    0 likes

    too good to be true a lot of these sites i was unaware off and was using other manual process for these things.

    Thanks for pointing out….

    | Like
  • MsJosay July 8, 2009
    0 likes

    Awesome article, I look forward to part II. Love the Yoono mention, great plugin for managing and keeping on top of multiple social networks.

    | Like
  • Adam Green July 8, 2009
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    Great list, but I’d also add the need to manager Google Alerts more effectively. Too many people treat them as just a stream of search results that can be looked at every once in a while. If you collect your Google Alerts with a real management tool, like a free account at alertrank.com, you can start finding patterns that will guide your future social media efforts. For example, which bloggers agree with you most often? Maybe you can contact them to write a guest post on their blog? Who disagrees with you the most? You can try and set up an online debate that can generate some real interest. Alerts are too valuable to just read in your email program and then throw away.

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  • Jane Bozarth July 8, 2009
    0 likes

    Really good sugestions, Mahendra. More people should pay attention to having a consistent brand across sites–otherwise we can’t find them! And I don’t see additction here, but I do see a need for consolidation of sites/apps/functions in the future. I imagine in 3 years we will have narrowed it all down to a few products, all probably doing things we haven’t even imagined yet. Cheers!

    | Like
  • Mahendra Palsule July 8, 2009
    0 likes

    @Sergio: Millions of people use some of these services already, without being addicted. However, using them in an unstructured, unorganized way not only leads to manual micro-management and an ineffective online social profile, but also can give rise to security risks. These tips are just suggested ways to have a strong online social presence while remaining organized, not addicted.

    @Glenn: Only after using comment-tracking services did I realize how many comments I was leaving all over the web and completely forgetting them!

    @MsJosay, @Mark, @Jane: Thank you!

    | Like
  • Todd Pringle July 8, 2009
    0 likes

    Thanks for the Yoono mention Mahendra!

    | Like
  • Dave Hale July 9, 2009
    0 likes

    Social networking is a key “ingredient” to a business. Although it just recently become popular from the past 5 years or so, it has definitely changed the way business run things now.

    Keep the good info coming.

    Chris Moniz
    VP Marketing, Internet Marketing Professor
    drdavehaleonline.com

    | Like
  • Sam Van Eman July 9, 2009
    0 likes

    Very helpful. I’m going to check out backtype.

    | Like
  • Miguel Wickert July 9, 2009
    0 likes

    Well done, how about that? Never heard of BackType before? Nice share.

    -Mig

    | Like
  • Technogati July 10, 2009
    0 likes

    Thanks to share this article.

    | Like
  • 1fastbullet July 12, 2009
    0 likes

    I don’t WANT an on line social life. I already have a real one.

    | Like
  • audrey July 14, 2009
    0 likes

    Nice list and advice. Will have to try them out.

    | Like
  • Fruitfulvine2 July 17, 2009
    0 likes

    Very helpful. I’ve been wondering how to keep on top of my comments and my social networks. I’ll be checking out the links you mentioned. Thanks a lot for sharing this advice. Have a great weekend!

    | Like
  • alnik July 18, 2009
    0 likes

    If you’re a power social user, try using the Flock browser.

    | Like
  • Mahendra Palsule July 18, 2009
    0 likes

    @alnik: See #7 :)

    | Like
  • Anant Shrivastava July 18, 2009
    0 likes

    I suppose that alnik was trying to refer to your post only…. and this looks more like a promotion for his site then a genuine comment…. I would refrain from adding such comments to my blog…..

    | Like
  • Utpal Vaishnav August 7, 2009
    0 likes

    Great Compilation.

    Apart from all others, I like the below:

    - Use of social bookmarking site
    - Consistent username

    Cheers!
    Utpal

    | Like
  • Tyler August 18, 2009
    0 likes

    Really great stuff! I’ll try it out. Thanks for the info!

    | Like