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twitter analyticsI love statistics and analytics. No, I don’t mean statistical analyses and finding what the mean and standard deviation of things are, I mean seeing statistics and analytics of things I actually use, such as websites and social networks.

In the social network department, the most interesting one is definitely Twitter. Believe it or not, I’m fairly new on Twitter 4 Reasons I Don't Like Twitter And Why I Joined Anyway [Opinion] 4 Reasons I Don't Like Twitter And Why I Joined Anyway [Opinion] Lately I’ve been hearing it more and more - you’re a nobody in the online world if you don’t use Twitter. Surprisingly, I’ve been part of the online world for quite a few years now,... Read More , and using it seems like a constant process of learning from what has already been done. Basic stats can help you tweet more effectively, and also understand the reach of your tweets a lot better. Here are two different tools which can give you some insight into your Twitter usage, and help you see where you stand and how you can improve.

Buffer’s Analytics Dashboard

Buffer is a service we’ve covered in the past Buffer App For Firefox: The Easiest Way To Schedule Tweets From A Web Page Buffer App For Firefox: The Easiest Way To Schedule Tweets From A Web Page Buffer App offers you the ability to drop links into your Buffer account and the tool queues them for future publishing in your Twitter account. This way you can still enjoy your spontaneous tweeting without... Read More , which lets you buffer your tweets and post them at the best times and intervals in order to get more clicks. You can use Buffer as an add-on in your browser, as a mobile app on your Android or iOS device, and there’s also a web app, where you can find Buffer’s analytics dashboard.

Buffer only gives you analytics on what you tweet through it, so if you’re only just starting to use it, you won’t see any analytics yet, but Buffer is a very effective tweeting tool, and once you start tweeting with it, you can immediately access your Buffer dashboard and click on “Analytics” to see some stats.

twitter analytics

In the analytics tab, you can see a list of all your tweets, with information such as clicks, potential exposure, retweets and favorites for each tweet.

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twitter analytics tools

This gives you a nice overview of which tweets did well and which didn’t do as well. If you want to see more details, click on the block you’re interested in; you can do this with the retweets block, the mentions block and the favorites block (if there are any). When you click, you will see a list of Twitter users. Clicking the “retweets” button, for example, will shows you who exactly retweeted your tweet, and to how many followers.

twitter analytics tools

The same way, you can also see a list of anyone who favorited this specific tweet. As you can see in the screenshot, you also get a neat row of all the profile pictures of those who retweeted/favorited your tweet.

twitter analytics tools

The dashboard also gives you a quick and easy way to follow these users or reply to them. By clicking on the “Reply” or “Thank” button, you can write your reply right from the dashboard, and then choose whether you’d like to post it now or add it to your buffer.

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There is one glitch worth mentioning: Sometimes, when several people share the same link through Buffer, the number of clicks which shows on your dashboard is the total number of clicks for this link, not just for your specific tweet. As you can see in the screenshot below, this tweet registers 384 clicks, but was tweeted to only 38 followers, with no one retweeting it. The developers assure me this little bug will be fixed in future updates, though.

twitter analytics free

TwitSprout

TwitSprout gives you a whole different look on Twitter analytics. While Buffer gives you an in-depth look at each tweet by itself, and is mainly aimed at personal use, TwitSprout is a powerful analytics app which analyzes your whole account and can be used by large companies as well. TwitSprout offers a free option which lets you add up to 3 different Twitter accounts.

To start, go to TwitSprout and create an account. You can then add up to three Twitter accounts you want to analyze.

twitter analytics free

Since TwitSprout analyzes all your recent Twitter data, it can take up to 6 days for it to create your analytics. You will get an e-mail notification when it’s done.

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Once it’s ready, TwitSprout will continue updating each hour, so you won’t have to wait 6 days ever again (unless you add a new account). Your analytics include several graphs, such as follower growth per day, daily tweets, hourly change in followers and historical account growth.

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As you can see, these graphs are colorful and easy to read, the text is color-coded and they all give you some insight on what’s happened to your entire Twitter account over the past week.

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Over on the right side, you can change the date you’re looking at to any date in the past (after the analytics were created), or export your analytics to a PDF or CSV file. If you want to understand the graphs better, click on the question mark.

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This will enable the metrics help, which will appear next to your graphs as you move your mouse cursor around. These are detailed explanation about each and every provided metric.

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You can see how everything is calculated and get some tips on how to use the stats along the way.

twitter analytics

The Power Of Stats

Buffer’s analytics dashboard and TwitSprout are two very different tools, and while they both provide statistics, you can probably make the most of them by using both at the same time. From Buffer, you can learn a lot about clicks and retweets, see exactly who retweeted your tweets and interact with them, and from TwitSprout, you can get a general picture of how your account is doing, what times are best to tweet on (you can then change your Buffer preferences accordingly), and more.

Do you know of more cool ways to get some Twitter analytics? Do you even find these analytics useful? Share in the comments!

Graph Image via Shutterstock

  1. debajyotib
    June 24, 2012 at 3:25 pm

    Awesome tools. I have used TwitSprout and it's good

  2. Missionizhar
    June 4, 2012 at 7:32 am

    i haven't seen anyone getting to many traffic from twitter, if you have good followers thats nice but i don't think you should try to spend useful time to build followers rather you can work on facebook but still nice tools ...

    • Yaara Lancet
      June 4, 2012 at 2:11 pm

      I agree that Facebook is the strongest social tool at the moment for engagement, but it's not going to stay that way forever.

      And while Twitter might not be a great source of traffic, it's a great source of sharing, which increases when you have more followers.

  3. twtGear Team
    May 30, 2012 at 4:22 pm

    Thanks for the tips!
    We have recently launched Twitter analytics tool which gives you a few insights to improve your Twitter effectiveness (key metrics' trends, top tweets/ followers, map of audience, best timing...).
    Please check it out and let us know what you think: http://www.twtgear.com

    • Yaara Lancet
      May 30, 2012 at 7:16 pm

      Looks interesting! Checking it out as we speak. Thanks!

  4. Surf Brands
    May 16, 2012 at 10:40 am

    Still relatively new to the game so Buffer will be good on the timing. Cheers for this!

  5. Me
    May 11, 2012 at 1:50 pm

    TwitSprout................hmm............i would give it a try ..........

  6. Tanmay Sawant
    April 23, 2012 at 4:39 am

    wow. Great illustrated article.Great tips to increase your twitter activity and traffic. Would implement these as soon as possible.

  7. Brett
    April 12, 2012 at 1:20 pm

    Those are both excellent tools. I recently launched my own Twitter stats website that has some interesting and unique metrics searchable for any particular user or for all of Twitter. You can check it out at http://www.wordcurl.com.

    • Yaara Lancet
      April 12, 2012 at 2:25 pm

      Nice tool, thanks!

  8. iTechCode
    February 25, 2012 at 8:50 am

    Nice Tools yarra I would love to try this. I am not active in Twitter but i want to be active hope it will give me enjoy to active on twitter. Thanks.

  9. techtt
    February 19, 2012 at 8:45 am

    NIce tools. Right time to tweet is always a qustion

  10. Kerry_six
    February 17, 2012 at 2:03 am

    Seek Tall lovers on -- Tall mingle.???  --, a nice club for tall people to date.

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