I wish I was a celebrity so that I could just sun-bathe and watch my Twitter (and other) follower count pile up into a long, list-less, disorganized bunch. But I am not, and so if I have to actively use social networks like Twitter, Facebook, LinkedIn, and Google+, I have to be efficient at them. I have to streamline them so that I can mine a blink-and-you-miss source like Twitter for information.
For long, my tool for the job has been Tweetdeck. With the exception of Google+ it has been sort of like my ‘third eye’. There are little things you can do around Tweetdeck to make it more efficient for you. This article is a collection of those tips I have managed to learn and gather over the years.
Note: Most of these tips are applicable for the older Adobe Air version of TweetDeck. The new version has met with a fair share of criticism. If you are thinking of reverting back to the previous version read this post – How To Revert To The Old Version Of Tweetdeck If You Don’t Like The New Version.
Create a Custom Alert for a Keyword
Much like Google Alerts, you can set up a TweetDeck Twitter alert with any keyword or a combination of keywords of your choosing. Add a new column on TweetDeck – select Search and then put in the keyword of your choosing. All search hits will update the new column.
This could be a powerful tool in your hand because it’s like a fishing in the vast Twitter stream – lay your bait and wait for it bite. Use it to catch mentions of your name or company; job searches; new product launches, and more.
Search For Tweets By Location On TweetDeck
Thanks to the blog, ROI Factor I can use the tip that lets me use a roundabout but effective way to use geolocation for tweets. TweetDeck by default does not allow searches filtered by location. The tip uses the latitude and longitude co-ordinates of a place and formats the search query using that and a search query. The original tip uses GeoCoder.us. As it is for U.S. specific addresses, you can use other tools like iTouchMap.com and even Google Maps to get the co-ordinates of a spot on the map.
You create a new search column and use: <Keyword> geocode:x,y<km/mi>
X & Y are latitude and longitude. 1 km is the smallest distance allowed.
Translate & Un-Translate Foreign Language Tweets
TweetDeck gives you a translate and un-translate feature that removes the need to copy-paste it to Google Translate. TweetDeck also uses Google for the translations. You can use it both for Twitter and Facebook. For a foreign tweet in question, mouse-over near the top-left to display the four little icons. The fourth – More Actions – leads to the translate and un-translate feature. It is not perfect because it didn’t work on all my tweets. Quite possibly, it has been disabled with the version change.
You can also compose your tweet update in a language other than your native one. Write your tweet in the status field, click the ‘a’ icon below, and select a language.
Track The Stock Market With TweetDeck
Using this feature will depend on whether you like your Benjamin’s and Greenbacks. You can use the integrated StockTwits to follow your portfolio. Click on Add Column and select StockTwits from the options under Core. Follow your stocks and see what the entire StockTwits community is saying on AAPL, YHOO, GOOG or MSFT.
Put Your Notifications On a Leash
TweetDeck alerts you with a pop-up and sound whenever any of your columns are updated. This can get irritating when you have a vibrant social stream and too many columns. Think over which column update you need to be reminded about and then go into TweetDeck’s settings (the wrench icon on upper-right). Drill down to Notifications – Advanced options for columns. To keep the alert for only the important updates (for example, when someone directly messages you or for mentions), set-up the alert by de-selecting the ones you don’t want. Save your settings.
Welcome Your New Followers
Ok, in the hurly-burly of life, you have missed who all have started following you in the recent past. Come to TweetDeck and rectify your lack of welcome warmth. Among the new columns TweetDeck allows you to add is one for New Followers. Click on Add Column – Core – New Followers. Check out their profile info quickly. I always DM and follow the interesting ones and block the ones I think are spam.
Filter Out All Retweets
TweetDeck has a pretty useful filtering mechanism which can get you to the gravy especially if your social network is vast. Under each column there is a bunch of buttons. It includes a ‘Filter this column’ option. For de-cluttering your Twitter stream by removing all the retweets, click on that button and insert RT. Choose Text from the first dropdown and ‘-‘ (exclude) from the second. All retweets will be filtered out.
Filter In Retweets
But just sometimes, you need to see which links and tweets are popular. They are usually the ones which are getting retweeted a lot. Factor that in and select the ‘+’ as in the previous field and place a RT in the text field.
Help Out When Someone Asks a Question
This is another very simple but useful use of the Twitter filter feature. Type in a ? in the text field of the filter. The column reveals all tweets where people are asking a question (I.e. all tweets with a ? at the end). It’s a great way to start a conversation and also help out if someone has a genuine query.
Solve TweetDeck Overload
We started out with the intention of solving our information overload with TweetDeck. But sometimes TweetDeck itself can get a bit overwhelming on the eyes. I usually switch over to a single column view by clicking on the little bar icon on the top-right next to Settings.
Here’s hoping these ten simple TweetDeck tips will help you see one of Twitter’s more favored clients in a new light. There are a few more tips out there which will help us all maximize our use of TweetDeck. Maybe, you know some of them…send them in the comments and also tell us if you prefer to use TweetDeck or some other Twitter client like Hootsuite.