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Viktor Hertz, a graphic designer from Stockholm, Sweden, decided that it would a good idea to come up with what he calls, “Honest logos.” They’d actually depict or somewhat resemble what the companies offer to the public at this point in time. Some of these may be funny, others might be offensive to certain people. But hey, every company needs a makeover at some point, right?

See more in Viktor’s Behance profile.

Do you agree with any of these honest logos?

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  1. Hussein Hallak
    August 1, 2013 at 7:40 pm

    Sharp and interesting... what would google, twitter, wanderlust, samsung and others be?!

  2. Kevin L
    July 26, 2013 at 5:28 am


  3. Amit G
    July 25, 2013 at 11:05 am

    Porsche, Windows & Apple stood out. Good one !!

  4. Yababa
    July 25, 2013 at 4:53 am

    I like this article.

  5. Biplob Manna
    July 23, 2013 at 8:11 pm

    Awesome! Damn you artists can create!

  6. Lisa Santika O
    July 23, 2013 at 6:47 pm

    Feels kinda sad for Nokia, because five years back the truth is the opposite. Myspace, PS, and nintendo are very good.

  7. Justin Pot
    July 23, 2013 at 4:03 pm

    These should probably become t-shirts.

  8. simos
    July 23, 2013 at 8:21 am

    can you please do one for the ubuntu logo?

  9. Dave A
    July 22, 2013 at 2:43 pm

    Absolutely brilliant. Laughed at the Porsche one particularly - I know so many idi... people like that.

  10. karen
    July 22, 2013 at 11:40 am

    Smart humor, rare these days. Thanx! :-)

    • Greg Rickson
      July 22, 2013 at 3:15 pm

      Gotta agree gal.

      • Qavarus
        July 24, 2013 at 10:00 pm

        Where is that brilliant? It'ts a common way to joke like this about brands and products. Not a big thing to pick up this idea and put some Logo-Hats on. Booooring!
        Brilliant are other things.

  11. skylar
    July 22, 2013 at 5:28 am

    that windows one is dead on!

  12. Ryuga H
    July 22, 2013 at 3:06 am

    Nintendo and Playstation got me. Porshe made me laugh. XD

  13. Eric J
    July 22, 2013 at 2:47 am

    "procrastinating now"

  14. slywlf
    July 21, 2013 at 11:20 pm

    All very apt - and some seriously chortle-worthy ;-)

  15. Mihai
    July 21, 2013 at 8:00 pm

    apple and porsche are the best ;)

  16. Dean
    July 21, 2013 at 7:28 pm

    I think someone owns a porsche. :-)

  17. Jelly
    July 21, 2013 at 5:57 pm

    I think the Porsche one was quite unnecessary.

    • dragonmouth
      July 21, 2013 at 6:38 pm

      Don't be a prude! It is the most accurate of them all. Then the Fruitco one.

    • Jack
      July 21, 2013 at 10:33 pm

      I think he meant that is unnecessary in his case. 8-)

  18. Alex D
    July 21, 2013 at 5:20 pm

    I love these pictures. Porsche one kills me.