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The Google Reader team has been rolling out features one after the another to make it more social and fun to use. We always love functionality that has room for experimentation and clever tricks. Be it the auto response in Gmail Create An Automatic Email Response With Gmail's New Filter Create An Automatic Email Response With Gmail's New Filter Read More or the new Google Reader ‘Send-To’ menu.

The Google Reader Send-To button lets you post feed articles to Twitter, Delicious, Blogger, Posterous, Digg, Tumblr and more. If you have not done so you need to go to your Google Reader settings then to the ‘Send To’ tab and choose the sites/services you want to enable. There are already 10+ services and sites you can choose from, however the real action lies a little below.

You can create your own custom menu entries to do all kinds of interesting stuff with the feed articles. Let me explain how:

Google Reader offers you certain placeholders viz ${source}, ${title}, ${url} and ${short-url} which represent the Site, Title, URL and shortened URL of the feed entry you are currently reading. So if you would like to search for the title of the current entry on Google you could easily use the syntax:

Ads by Google${title}

So as along as the site/service you are planning to add allows you to play with the URL you can easily create the menu entry for it.

Here are some examples you can add. (Some sites may not like hot linking to images/icons):

Blog to WordPress

Name Blog To WordPress
URL http://www.<yourWordpressDomainName>.com/wp-admin/press-this.php?u=${url}&t=${title}&s=${source}&v=2
Icon URL

Save as PDF

Name Save as PDF
Icon URL

Send to

Name Send to
Icon URL

Share This button

Name Share this
Icon URL

Send to Evernote

Name Send to Evernote
Icon URL

Icon URL

View full text of partial feeds

Name Full Text Feed
Icon URL

Translate an Article

Name Google Translate
Icon URL

Archive with Iterasi

Name Iterasi
Icon URL

Speed Read with Zap Reader

Name Zap Reader
Icon URL

Make sure you disable the popup blocker for Google Reader as most of these will open as a popup.

If you have some other cool send to tricks up your sleeve then share with us in the comments!

  1. Заработай
    January 12, 2010 at 7:11 am

    Thanks for this articl.How can Thanks for you man. THANKS

  2. ienjrrh
    September 23, 2009 at 8:02 am


  3. Biber Hapi
    September 16, 2009 at 10:02 am

    Thanks for this article....

  4. Biber Hapi
    September 16, 2009 at 9:53 am

    This is great site. How can Thanks for you man. THANKS :D

  5. Lida
    September 3, 2009 at 8:48 am

    Thanks for the article....

  6. gxg
    August 29, 2009 at 2:43 pm

    I wrote a "Send To" link for shortening the URL with, see it here:

  7. Maria Reyes-McDavis
    August 23, 2009 at 8:47 pm

    Does anyone notice that when you do the "send to" (whether custom or presets), it shares the Google Reader based url and title... Not the original post urls. Is there any work around this? Google Feed Proxy links (the ones created) are notorious for being broken and unaccessible... :-)

  8. BulletproofMilk
    August 23, 2009 at 7:40 am

    @ gwidianto: Try${url}&title=${title} and .

  9. gwidianto
    August 23, 2009 at 7:20 am

    I tried the "Send to Evernote" feature but it did not work. And I think you gave a wrong address for its icon URL.

  10. Gandalf
    August 23, 2009 at 7:12 am

    Evernote suggests this link:${url}&title=${title}

  11. Ross Goodman
    August 23, 2009 at 7:09 am

    You can also send to RememberTheMilk.
    See for more details.

  12. renevranc
    August 23, 2009 at 4:33 am

    huhuh great
    P.S. - Sorry, forgot to tell you great post!

  13. shamanphenix
    August 23, 2009 at 4:05 am

    The Evernote favicon is

  14. renevranc
    August 23, 2009 at 2:59 am

    huhuh great

  15. Johanna Melendez
    August 23, 2009 at 2:34 am

    I have problems with my send to wordpress blog, i dont know what happend, i copy and paste all in the same order changing my domain name but when i try to send to wordpress had an error.. something like: ¨trying to fake eh¨ i was like ehhh

    Please help!!!

  16. Sudeep KP
    August 23, 2009 at 12:18 am

    Here are a couple more that I am using:

    Name: Server Side Readability
    Icon URL:

    Name: PDF Newspaper
    Icon URL:

  17. BulletproofMilk
    August 22, 2009 at 3:04 pm

    You mixed up the favicon for Evernote with the WordPress one. The URL should be :)

  18. annoyed
    August 22, 2009 at 2:40 pm

    About your "view full text of partial feeds"
    Can you explain how is that supposed to work. Because for me, it opens the item in another tab, in the browser RSS mode, meaning not as nice as opening the original blog item.
    I don't see how is that better than just going to the item itself - a tab is opened (slow) and then I have to close it.
    What's the point ?

    • Keyvan
      August 23, 2009 at 1:36 pm

      annoyed: I'm the author of that service. I don't use Google Reader but the idea is if a website doesn't offer a full-text feed, you pass the URL through the service and subscribe to the new URL in Google Reader -- or any other news reader. You can test it here to see if it works:

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