Have you ever thought that there might be a reason Android users brag about their customizability? Sure, as an iPhone user, you can add and configure apps, change your wallpaper, and otherwise make yourself feel at home. But at the end of the day, you've only changed a few small details. If you happen to have jailbreaked your iPhone and are enjoying Cydia, you can do more. But users with stock iOS are able to do much less. Don't believe me?
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