Kicklight will not only give video producers more flexibility and creative freedom but could potentially provide a viable income stream to those producers with large online followings. The ability to insert URLs into each and every kick is probably the most powerful aspect of the KickLight technology. This capability changes the YouTube and other video site game because of the ability to work “outside of the box” when it comes to funneling traffic/viewers to outside websites. With KickLight producers no longer have to hope viewers click on the links either embedded in the video or in the description space alongside the video, they can simply make kicks with directions to the viewers to click and visit the site.

Who knows if the site will go viral but if it does KickLight could become a household name. I wonder how many people would actually take the time to create the kicks in addition to the video?