Google Analytics is an extremely comprehensive, quick-to-setup, easy-to-use, and totally free traffic analytics service from Google. It’s a powerful tool that can help you better understand your traffic/visitors, measure performance of individual pages (or even ad units), identify low performing webpages, and more. (Note: If your website receives less than 50-100 K pageviews/monthly than any simpler analytics tool should be sufficient as well.)

Quick Feature Overview
Google Analytics: Introduction
Google Analytics - Context and Actionability
Check out Google Analytics @ [www.google.com/analytics/]
Filed Under: Tags: analytics, google, stats, webmasters | Categories: Webmasters ¦ Stats / Trends
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What about the alternatives?
You can try W3Counter.