Adobe Media Player: Adobe’s attempt to bring TV to Desktop
Adobe Media Player is a new Adobe Air application that aims to bring the TV to your desktop. Something very similar to the previously profiled Joost. Using Adobe Media Player, you can watch a number of popular TV programs from the convenience of your desktop, schedule and download your favorite episodes automatically, etc.
At the moment this service has about 25 channels, including CBS, Comedy Central (coming soon), MTV, PBS, Nickelodeon (coming soon) and Universal Music group. It’s quite likely that the number of channels will increase over time.
Media Player runs on Windows, Mac, and Linux PCs, and the only requirement it has is Adobe Air. If you don’t have it already you will be prompted to get it while installing the Media Player.

Features
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Catalog : Browse and watch new TV shows and popular video podcasts from leading media companies in full screen mode.
Genres: Browse videos by provider or genre (Arts & Culture, Comedy, Education, Entertainment, etc.)
Download and save videos to your hard drive.
My Favorites : Automatically download latest episodes from favorite shows as soon as they are out and available on Adobe Media Player catalog.
New Episodes : Watch new shows and episodes whenever you want, in any order you like.
Personal Videos : Upload and manage your personal video collection from your desktop.
[Video] Interview with Adobe MediaPlayer team
Check out Adobe Media Player @ www.adobe.com/products/mediaplayer/



“If you don’t have it already you will be promted to get it while installing the Media Player.”
I think you meant to say prompted.
Thanks