Nowadays, writing is more than just composing. It also includes making the content user-friendly and captivating. The right type of content will get better visibility on the Internet.

In this article, we will highlight popular tools used by writers worldwide that can make your content more appealing.

1. Grammarly

Website snapshot of the Grammarly app

Even a professional writer makes grammatical and spelling mistakes during the first draft. Writing tools such as Grammarly save you time by finding the mistakes and suggesting the correct ones.

This tool offers assistance in four different English language versions—British, American, Canadian, and Australian. It also helps you improve your writing by unlearning frequent mistakes. It also allows you to customize your content according to your target audience, platform, and tone.

Related: Free Alternatives to Grammarly for Students

2. Hemingway Editor

Display of Hemingway Editor online

Creating engaging content means avoiding fluff. With millions of contents available online, your content should be informative and skimmable to keep the readers hooked to it. Hemingway Editor helps you create short and crisp content so that people can read it effortlessly. This fantastic resource is particularly useful when it comes to making your content easily readable to everyone.

Hemingway Editor analyzes the write-up and marks sentences that readers will find hard to read. The web version of the app is free to use for commercial or personal purposes. However, if you prefer desktop apps over web-based apps, you can purchase the paid version.

Download: Hemingway Editor 3 for Windows | macOS ($19.99)

3. Readability Analyzer

Look of the Readability Analyzer tool

Creative writers sometimes tend to underestimate the significance of the readability of their content. But as a writer, it'll be better if you know the value readability adds to your content.

This tool allows you to test the reading level of your content based on a few popular readability formulas. It also shows you paragraph-wise readability, so if you need to make your content more readable, you know where to start.

4. Power Thesaurus

Snapshot of Power Thesaurus website

If you are a technical content writer, a good thesaurus should be your best buddy. Especially while writing lengthy content, you need to use a lot of synonyms and related terms. Thus, you can retain the readers’ interest without making your content sound boring.

Power Thesaurus helps you find a long list of synonyms of any word, with one or two meanings of each synonym. Thus, you can choose the synonym that suits your context. This comprehensive online thesaurus makes your writing rich and interesting to readers.

5. AnswerThePublic

Display of the AnswerThePublic online tool

You may want to write on topics with myriads of subtopics. However, including each subtopic will lead you to write a 5000-word write-up that readers don’t want to read.

Answer the Public is an online tool that lets you know what people are searching for regarding any topic of your choice. Enter any topic, and this tool will find you the questions people are asking about it. The information is presented in plain text or as a visual.

6. Google Keyword Planner

Display of website Google Keyword Planner

Choosing the right topics for your write-up will help you create content that will appeal to more readers. Google Keyword Planner is a free tool that lets you check all the trending phrases and topics. Although aimed to help the advertisers, this tool is equally helpful for the content writers.

You can find out the monthly search volume of the topic that you choose to write. You can also further tweak your search by changing country or region to find localized topics that are in trend. The tool has a forecast feature that you can use to know what could be the upcoming trendy topic and prepare in advance.

7. Google Scholar

Website look of Google Scholar

Regular online searches can come up with a lot of dubious and incorrect information. Using such information to support your content will only harm your credibility as a writer. Instead, you can use Google Scholar to find verified and authentic information on any topic.

It allows you to find research papers, citations, patents, and legal documents on your chosen topic. You can sort the search results by relevance or date to quickly get the results you want.

Related: The Top Free Plagiarism Detection Tools for Freelancers

8. Citation Machine

Showing how the Citation Machine website looks

Once you complete the write-up after thorough research, it’s essential to cite its resources properly. In the content writing business, you need to follow the style guide as your clients suggest. However, when working on personal blogs, choose the writing style that’s standard for the niche you write for.

Citation machine is an online tool that allows you to cite your sources in APA, MLA, Chicago, and many more styles. It quickly formats your citations and saves you from the risk of making a mistake while doing it manually.

9. Crello

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When you post your content in simple text blocks, readers won't find it interesting. That's why, creative writers include engaging featured images, infographics, and other relevant illustrations in their blogs and articles. However, it could be a challenge to create or obtain such creative visuals with a free-to-use license.

These days, many writers hire graphic designers to source relevant and attractive images for their articles or blogs. This practice however increases your expense on content development and further decreases your profit from the project.

You can try out Crello, the graphic design tool that anyone can use online for free. The tool offers you a range of editing features for images, illustrations, videos, animations, and audio. The best part is that most of the trending blog or article visuals are available as templates in Crello. You only need to edit those as per the brand you're writing for.

10. Pexels

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Stock images are also a great source of images that you can use in your write-ups. Pexels has millions of free stock images that you can use in your content.

The available images are completely free of cost and come with various size options, including high-quality ones. Most of these images do not need any attribution, which makes your job easier.

Creating Engaging Content

Using the above free tools, you can easily create engaging and appealing content. Using these tools helps you project yourself or your freelance gig as a professional and trustworthy brand. Deliver quality content without missing client deadlines with these tools.