Why do Internet giants like Facebook acquire popular apps?

DrSunil Vaswani December 12, 2012
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Why do internet giants acquire popular apps? Does acquiring add registered users from apps to user database of the internet giants? Or is acquiring mainly done by the big portals to use codes of the apps to enhance features in its interface? Or both?

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  1. Âdil Farôôq
    December 16, 2012 at 6:37 am

    It attracts more people

  2. Roomy Naqvy
    December 14, 2012 at 6:02 pm

    It gets them advertising revenue, which is foremost. It also gets them newer ideas and newer niche technologies, which is another plus.

    • DrSunil Vaswani
      December 16, 2012 at 5:42 pm

      Why has fb not incorporated acquired Glancee's features of finding facebook contacts of nearby? Has it not acquired Glancee for features?

  3. Hunbuhbhuygb Ygygbgybygb
    December 14, 2012 at 1:16 am

    They earn money.simple as that.nothing else to explain.

  4. Loenja Selter
    December 13, 2012 at 9:03 pm

    in short: to make more money

  5. Justin Pot
    December 13, 2012 at 5:09 pm

    Sometimes it's for the user base, as you suggested. Sometimes it's to inject a stagnate company with new ideas – startups can bring an excitement to a company that's otherwise lacking. Sometimes it's to acquire a technology.

    Think about Facebook acquiring Instagram. Facebook, as a company, was not a contender in the smartphone photo sphere – despite being a dominate playing the photo sharing sphere. Facebook released, months after buying Instagram, a Facebook Camera app that replicated much of Instagram itself. This brought Instagram-like functionality to Facebook's users. Facebook leveraged Instagram's team and tech to build a service that compliments Facebook that also doesn't directly compete with Instagram itself.

    Instagram itself keeping growing independently, giving Facebook an audience significantly more tech-savvy then their core one. Which brings me to another reasons companies acquire startups: to leverage brands. Instagram is "cool" in a way that Facebook currently is not, meaning Facebook can test new photo tech on Instagram without alienating their less tech-savvy user group (1/7th of earth's population).

    Does this help?

    • DrSunil Vaswani
      December 16, 2012 at 5:41 pm

      I understand

      You mean camera app and photo syncing and current mosaic pattern uploads are all instagram acquired features? Which other instagram features can be part of facebook?

      Why has fb not incorporated acquired Glancee's features of finding facebook contacts of nearby? Has it not acquired Glancee for features?

      • Justin Pot
        December 17, 2012 at 12:51 am

        It's not always specific features. It's about getting access to the team, and the ideas. And those Glancee features might be coming; it takes time. Stay tuned.

        • DrSunil Vaswani
          December 19, 2012 at 4:18 pm

          Is the just-released app feature of nearby places an extension of Glancee?

  6. Amit Sinha
    December 13, 2012 at 3:14 pm

    Why do the giants wastes money and resources on a app which did not get any response from the public

  7. Roshin idi
    December 13, 2012 at 3:37 am

    eliminate the competition, gain more features, become known to more users

  8. josemon maliakal
    December 13, 2012 at 2:45 am

    They always try to expand their bases and improve themselves with new ideas

    • DrSunil Vaswani
      December 16, 2012 at 5:43 pm

      If they acquire apps to incorporate new ideas then
      Why has fb not incorporated acquired Glancee's features of finding facebook contacts of nearby? Has it not acquired Glancee for features?

  9. Jim Chambers
    December 13, 2012 at 2:45 am

    It attracts advertising revenue.

  10. Adinamo Alex
    December 13, 2012 at 12:00 am

    looking to atract more people...more users from the apps acquired.

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