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What techniques can I use to boost my job listing website’s search engine ranks?

14 Nov 2012
Windows
Explorer 9
14 Nov 2012 | Windows | Explorer 9

I build recently built a jobs website aimed at petrochemical and oil refining employments. The keywords I select are deeply related to my website, but at the same time the keywords I select have a very high number of competitors.

This is a jobs website, not a blog or news site. So with that in mind, do you have any ideas over techniques I can use to boost my search engine rankings?