How much should I charge for advertising on my blog?

Siyanda Mava May 13, 2012
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There’s a potential website that would like to advertise their cellphone deals on my blog. They have sent me an email asking me to feature their deals on my blog. Then I told them I have no problem but we’ll have to speak about advertising costs. They replied asking for my advertising “rates”.

Now I would like to know how do I charge them? what does all this depends on? What is it I should look at before making a decision?
Must I negotiate with them first if they would like a CPM, CPC or just a direct advertising for a fixed amount per month?

Also, will someone recommend which programs I can use to track the statistics of their links.

P.S I already sent them my Google Analytics stats and they’re happy.

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